A look at the latest news and updates in ecommerce from around the international markets.

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MULTILINGUAL
UPDATES
July - 2014

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DENMARK

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REGULAR INTERNET
USERS ARE QUICKLY
CONVERTING TO MOBILE
ACCESS. Daily mobile web users grew from
29% to 46% between 2012 and 2014.
SOURCE e-Marketer

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FRANCE

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SEARCH ENGINES ARE THE
MOST POPULAR SOURCE
FOR FINDING TRAVEL
SERVICES. Last year, 54% of French
travellers booked their holidays exclusively online.
SOURCE JDN

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ONLINE ADVERTISING IS
THE ONLY DIGITAL SECTOR
TO EXPERIENCE GROWTH
IN THE FIRST SEASON. Search
58%, display 27%, affiliation 9% and e-mail 5%
SOURCE JDN

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GERMANY

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REAL-TIME BIDDING IS ON
THE RISE IN GERMANY. 67% of
performance agencies and e-shops have already
incorporated real-time bidding in their marketing
strategy.
SOURCE intelliAd

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81% OF SMARTPHONES
SOLD ARE ANROID
PHONES.
SOURCE statista

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ITALY

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ECOMMERCE REVENUE
SOARS IN ITALY. Figures reaching 18
million this year and a total of 200 million
transactions generated through apps.
SOURCE ANSAit

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NORWAY

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GOOGLE+ IS THE SECOND
LARGEST SOCIAL MEDIA
CHANNEL. Facebook continues to
dominate with 3.1 million users compared to
Google+ 2.1 million.

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RUSSIA

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YANDEX.METRICA 2.0
RELEASED. The interface of the service
has been completely renewed and there are more
opportunities for analysts and analytical tools.
SOURCE Internet-technologies.ru

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YANDEX HAS A TOP LEVEL
DOMAIN. Yandex is planning to use domain
zone ‘.yandex’ only for company purposes, and so
far nic.yandex is the only domain up and running.
SOURCE pronedra.ru

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SPAIN

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TABLETS SET TO
OVERTAKE MOBILE AS THE
LEADING ECOMMERCE
DEVICE. Tablet usage grew 42% last year
and tablet owners spend 21% more per transaction
SOURCE Ecommerce News

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THE NATIONAL POSTAL
SERVICE INSTALLS PARCEL
TERMINALS TO BOOST
ECOMMERCE. Packages will be
available for collection 24/7
SOURCE Post&Parcel

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SWEDEN

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NORDIC COUNTRIES
FOCUS ON BRAND
AWARENESS AND SEO IN
2014. Raising brand awareness and increasing
the budget for marketing are top priorities for
marketers.
SOURCE e-Marketer

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GOOGLE HAS LAUNCHED
‘GOOGLE FLIGHTS’ IN THE
NORDIC COUNTRIES. Google has
set up partnerships with Ryanair and EasyJet.
SOURCE Getupdated

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