SearchLeeds 2019 - Laura Bartlett - House of Coco Magazine - Why social media is more than just the numbers
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In this session Laura talked about how she’s built a strong brand based on relationship building and through story telling. Laura and her team travel around the world every single day creating content, working with brands from the Shangri-La hotel to Bentley and this is all through the art of strong story-telling.
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SearchLeeds 2019 - Laura Bartlett - House of Coco Magazine - Why social media is more than just the numbers
- 1. WHYSOCIALMEDIAISMORETHANJUSTTHENUMBERS LAURA BARTLETT Founder of House of Coco Magazine
- 2. My Story STARTED FROM THE BOTTOM... • Aged 19 I winged my way in to a high flying job at the Radio Station • Went on to launch my first company aged 23 • Overcame failure on Dragons Den • Launched an international magazine • Partnered with a major Fashion Event
- 3. BLACKOUT! I WAS MADE BANKRUPT
- 4. House of Coco QUARTERLY PRINT Sold in Harrods and London stores APP Over 60,000 downloads ONLINE AND SOCIAL 85,000 Weekly impressions 90,000 Unique Monthly views
- 5. Meet The Team #TEAMCOCO • 40 People make up the team • Every day we travel the world creating content • We live our best life to encourage our readers to do the same • Every member of our team has a story to tell • We don't have the biggest social media following • We are story tellers The People Behind The Scenes
- 7. WE WORK WITH EPIC BRANDS SPONSORED BY LAND ROVER WE GET TO BE THE FIRST PEOPLE TO EXPERIENCE NEW OPENINGS WORLDWIDE WE DO IT FOR THE LOVE, WE DON'T DO IT FOR THE LIKES
- 8. We Over Deliver WE TRAVEL EVERY DAY We always give our clients more than they expect. From print coverage, to additional online content. We like to go above and beyond. @house_of_coco
- 9. WE STAY TRUE TO OUR VALUES *We only work with brands that are aligned with our goals *We share content that is true and honest *Everything that we do is to encourage our readers to live their best life
- 10. WE BELIEVE IN COLLABORATION OVER COMPETITION
- 11. Leaders Create Leaders EVERYONE IN OUR COMPANY IS THE CEO *Everyone in the business has a voice *It's their platform to carve their dream career *We are one team, one dream *Everyone has a side hustle *We all support eachother Team Work Makes The Dream Work
- 12. LIKES ARE VANITY. ENGAGEMENT IS SANITY
- 13. Engagement is Everything HAVING A MILLION FOLLOWERS WITH NO ENGAGEMENT IS POINTLESS It's better to have a smaller following with higher engagement. Brands are becoming wise, likes don't mean ROI.
- 14. WE USE EACH SOCIAL PLATFORM TO OUR ADVANTAGE WE SHARE OUR MESSAGE ON MULTIPLE CHANNELS OUR MESSAGE IS DIFFERENT ON LINKEDIN TO FACEBOOK VIDEO VIEWS ARE MORE IMPORTANT THAN LIKES - THIS IS WHERE PEOPLE SEE THE TRUE YOU.
- 15. Your Personal Brand EVERYONE HAS A PERSONAL BRAND Think about how you are putting yourself across on social media PEOPLE ARE ALWAYS WATCHING YOU Even when engagement is low, people are still watching DOES YOUR VOICE REPRESENT YOU? Make sure you always stay true to your values