Big Data's Real Promise: Work Smarter, Not Harder By Britney Muller

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From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: Big Data's Real Promise: Work Smarter, Not Harder. PRESENTATION: Big Data's Real Promise: Work Smarter, Not Harder - Given by Britney Muller. #SMX #21C1

Marketing

#SMX #21C1 @BritneyMuller
“The future belongs to the data ninjas,
analysts and scientists. 90% of the world’s
data has been created in the last 2 years...”
- Jeremy Waite

#SMX #21C1 @BritneyMuller
Leverage Data To Better Fulfill
User Intent

#SMX #21C1 @BritneyMuller
We Are
Drowning In
Information…
But Starved For
Knowledge

#SMX #21C1 @BritneyMuller
Reverse Engineering
www.aleutianseast.org
Reverse Engineer
Your Goal Path

#SMX #21C1 @BritneyMuller
Plastic Surgery Candidates Only
Search For 2 Things Before A
Consultation.

#SMX #21C1 @BritneyMuller
Reverse Engineer Your Goal Paths

#SMX #21C1 @BritneyMuller
b(adding|does|do|who|what|where|when|why|how|will|can|?|am|is|are|was|were|be|being|been|versus|vs|vs.|best)b

#SMX #21C1 @BritneyMuller
2. Find Opportunity Gaps
Find Opportunity
Gaps

#SMX #21C1 @BritneyMuller
“The greatest value of a
picture is when it forces us to
notice what we never
expected to see.” -John
Turkey

#SMX #21C1 @BritneyMuller
Leverage Data To Better Fulfill
User Intent
Leverage Data To Better Fulfill
User Intent

#SMX #21C1 @BritneyMuller
nisswadock.comparkertrailers.com

#SMX #21C1 @BritneyMuller
https://www.optimizely.com/ab-testing/

#SMX #21C1 @BritneyMuller
But This Is SMX Advanced!

#SMX #21C1 @BritneyMuller
Leverage Predictive Analytics To Better
Improve User Intent

#SMX #21C1 @BritneyMuller
SyntaxNet: The World’s Most Accurate Parser
Is now open source! Or you could use the machine
they’ve already trained called….

#SMX #21C1 @BritneyMuller
Parsey McParseface I can’t make this shit up!

#SMX #21C1 @BritneyMuller
Hidden Decision Trees
●  Probability that a transaction
is fraudulent
●  Odds of conversion rates
●  Text Mining
NO Over-Fitting
Issues! -Woohoo

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Big Data's Real Promise: Work Smarter, Not Harder By Britney Muller

1. #SMX #21C1 @BritneyMuller Big Data’s Real Promise: Work Smarter, Not Harder By: Pryde Marketing Founder, Britney Muller Britney Muller, Founder Of Pryde Marketing

2. #SMX #21C1 @BritneyMuller

3. #SMX #21C1 @BritneyMuller “The future belongs to the data ninjas, analysts and scientists. 90% of the world’s data has been created in the last 2 years...” - Jeremy Waite

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5. #SMX #21C1 @BritneyMuller We Are Drowning In Information… But Starved For Knowledge

6. #SMX #21C1 @BritneyMuller

7. #SMX #21C1 @BritneyMuller Leverage Data To Better Fulfill User Intent

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13. #SMX #21C1 @BritneyMuller

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15. #SMX #21C1 @BritneyMuller

16. #SMX #21C1 @BritneyMuller

17. #SMX #21C1 @BritneyMuller “The greatest value of a picture is when it forces us to notice what we never expected to see.” -John Turkey

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33. #SMX #21C1 @BritneyMuller

34. #SMX #21C1 @BritneyMuller

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37. #SMX #21C1 @BritneyMuller Parsey McParseface I can’t make this shit up!

38. #SMX #21C1 @BritneyMuller Hidden Decision Trees ●  Probability that a transaction is fraudulent ●  Odds of conversion rates ●  Text Mining NO Over-Fitting Issues! -Woohoo

39. #SMX #21C1 @BritneyMuller Thank you

Big Data's Real Promise: Work Smarter, Not Harder By Britney Muller

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