From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A

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@anemptyroad
@chadgingrich
Dating Tips to Maximize the Brand/Agency Relationship

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Dating Tips to Maximize the Brand/Agency Relationship

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Sharon Conner
@anemptyroad
Search Marketing Strategist
Chad Gingrich
@chadgingrich
Sr. SEO Manager

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Autodesk makes software for people who make things.
Image courtesy of BAC Ltd./Charlie Magee

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Learning from Past Experience
EVERYONE HAS
A CRAZY EX

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KNOW YOUR TYPE TO FIND THE RIGHT MATCH

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Leverage the Respective Strengths of Both Teams
OPPOSITES ATTRACT

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Example: Crisis Management Plan

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IF YOU THINK YOU’RE RIGHT, YOU’RE WRONG

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HONESTY IS THE BEST POLICY

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KEEP YOUR PRIORITIES IN ORDER

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DON’T BE AFRAID TO AIR DIRTY LAUNDRY

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Image courtesy of Orange County Choppers Image courtesy of Under Armour

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Scaling Successful Strategies
IT TAKES TWO TO TANGO

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Example: Shortcut Keys

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WEATHER THE STORM TOGETHER

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Example: Structured Data Test

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ALWAYS HAVE EACH OTHER’S BACKS

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THERE ARE PLENTY OF FISH IN THE SEA

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