From the SMX Advanced Conference in Seattle, Washington, June 2-3, 2015. SESSION: Advances Link Auditing & Best Practices For Acquiring Authoritative Links. PRESENTATION: How To Build The Links You Actually Want - Given by Ruth Burr Reedy, @ruthburr - BigQing Interactive, Head of On Site SEO. #SMX #14A

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While Avoiding Links You’re Too Good For
HOW TO BUILD THE LINKS YOU
ACTUALLY WANT

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Just Build Good Content!

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Good Luck with That.

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Let’s Be Real.

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The Best Links Build Themselves.

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The Best Links Drive Traffic.

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What do your customers like to do?
Build a
Content
Calendar for
Link Outreach

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“1: A strong piece of local content (goal:
organic reach, topical relevance, local SEO)
2: Two pieces of evergreen content (goal:
traffic)
1: A link-worthy asset (goal: links)”
- Ronell Smith, “How to Create Content for Boring Industries”
https://moz.com/blog/how-to-create-content-for-boring-industries
1 Month, 1 Theme, 4 Pieces of Content

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http://buzzsumo.com

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Affinities

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https://followerwonk.com

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Do you really want that link?
Evaluating
Link
Prospects

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http://majestic.com

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http://www.semrush.com

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Ask for Links Without Being Weird About It
Outreach
Strategies
that Work

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Twitter Outreach in 15 Min a Day
h/t
@dr_pete!

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The Secret to HARO
www.helpareporterout.com

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Find That Address!

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What a Press Release Is

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What a Press Release Is Not

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In Person

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Track it all. Track everything.
Track and
Repeat.

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WHO YOU TALKED TO
and whether they responded
(if they didn’t respond, move on)
Weekly

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INBOUND LINKS
per content piece
(new and old)
Monthly

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TRAFFIC
organic and referral
per content piece
Monthly

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OH YEAH
and is any of this
resulting in conversions?
Monthly

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DO IT ALL AGAIN
learning from what
worked best before
Quarterly

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THANK YOU!
Join us @SMX East
NEW YORK CITY
Sept. 29th – Oct. 1st 2015