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Using Video To Engage
Community
Tim McDonald
Director of Community
Huffington Post
@tamcdonald #SMX #33C
Get Them Involved
@tamcdonald #SMX #33C
Live.HuffingtonPost.com
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
Repurpose Video Content
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
What Works?
Find
Use
Share
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
@tamcdonald #SMX #33C
The Results
• 11 MM views 11/12 to 80 MM views 8/13
• Over 10,000 On-Air Guests
• Over 1.25 MM Comments in 1 year
@tamcdonald #SMX #33C
Huffington Post
http://huffingtonpost.com
@HuffingtonPost
@HuffPostLive
Tim McDonald
@tamcdonald
@tamcdonald #SMX #33C

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How To Use Video To Engage Community by Tim McDonald