Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan Leibson
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From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: The 2016 Quantitative Local Search Ranking Factors Study. PRESENTATION: Reverse Engineering Google's Local Search Algorithm - Given by Andrew Shotland, @localseoguide - Local SEO Guide, President and Dan Leibson, @danleibson - Local SEO Guide, VP of Local & Product #SMX #21C3
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Reverse Engineering Google's Local Search Algorithm By Andrew Shotland & Dan Leibson
- 1. #SMX #21C3 @danleibson @localseoguide What Local SEO Ranking Factors Really Matter? TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 5. #SMX #21C3 @danleibson @localseoguide The Quest for the Perfect Local SEO Ranking Factors TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 6. #SMX #21C3 @danleibson @localseoguide A Method To the Madness TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm
- 7. #SMX #21C3 @danleibson @localseoguide A Method To the Madness
- 8. #SMX #21C3 @danleibson @localseoguide For more detailed explanation go to localseoguide.com/local-seo-ranking-factors-methodology/
- 9. #SMX #21C3 @danleibson @localseoguide TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Great Partners
- 10. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORDINAL RANKING FACTORS
- 11. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm CATEGORICAL RANKING FACTORS
- 12. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Huh?
- 13. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 14. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Citations
- 15. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 16. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Links
- 17. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm ORGANIC ALGO > LOCAL ALGO
- 18. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Websites Matter A Lot
- 19. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 20. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Location Location Location
- 24. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm What may not work?
- 25. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 26. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Meta Keywords Tag?
- 27. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm So many choices, so little time!
- 28. #SMX #21C3 @danleibson @localseoguide THANK YOU! SEE YOU AT THE NEXT #SMX Reverse Engineering Google’s Local Search Algorithm Prioritize Investment
- 30. #SMX #21C3 @danleibson @localseoguide Interested in More? Check these out! Local Search Ranking Factors Survey Organic Search Ranking Factors Moz Search Metrics Backlinko The Art of SEO 4th Edition
- 32. #SMX #21C3 @danleibson @localseoguide Check out the whole study at localseoguide.com/2016-local-seo-ranking-factors/ TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) THANK YOU! SEE YOU AT THE NEXT #SMX