The Great Debate: PWAs Or Native Apps By Cindy Krum, Emily Grossman and Ashley Berman Hale
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From the SMX West Conference in San Jose, California March 21-23, 2017. SESSION: The Great Debate: PWAs Or Apps?. PRESENTATION: The Great Debate: PWAs Or Native Apps - Given by Cindy Krum, @suzzicks - CEO, Emily Grossman, @goutaste - Mobile Marketing Specialist, and Ashely Berman Hale - SEO Specialist - Mobile Moxie. #SMX #22A3
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The Great Debate: PWAs Or Native Apps By Cindy Krum, Emily Grossman and Ashley Berman Hale
- 1. #SMX #22A3 @MobileMoxie Cindy Krum / Emily Grossman / Ashley Berman Hale “The Great Debate” PWAs or Native Apps?
- 2. #SMX #22A3 @MobileMoxie Cindy Krum / Emily Grossman / Ashley Berman Hale “The Great Debate” PWAs or Native Apps?
- 3. #SMX #22A3 @MobileMoxie TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Cindy Krum @Suzzicks
- 4. #SMX #22A3 @MobileMoxie TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Emily Grossman @Goutaste
- 5. #SMX #22A3 @MobileMoxie TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) Ashley Berman Hale @BermanHale
- 6. #SMX #22A3 @MobileMoxie TOPIC #1: Platform Basics • What are Native Apps? • Why do people usually like Native Apps over websites? • What are the pain points of Native Apps? • What are PWAs? • What advantages do PWAs have over regular websites and Native Apps? • What are the pain points of PWAs?
- 7. #SMX #22A3 @MobileMoxie TOPIC #2: SEO for PWAs vs. SEO for Native Apps • How do you ‘SEO’ a native app? • What is ASO and App Packs? • What App Indexing? • Is there a rankings boost for Native Apps? • How do you ‘SEO’ a PWA? • What are the most common problems SEOs will encounter? • Is there a rankings boost for PWAs? • Is SEO easier for PWAs or Native Apps?
- 8. #SMX #22A3 @MobileMoxie TOPIC #3: PWAs, Apps & Security • What are the security requirements for Native Apps? Progressive Web Apps? • How does HTTPS Impact Apps & Web Differently? • Why is HTTPS a mobile issue? • Common Mobile Hacking Scams • Why is HTTPS an SEO issue? • New & upcoming browser handling for security
- 9. #SMX #22A3 @MobileMoxie TOPIC #4: The Future • Is the future more App or Web focused? • What is the deal with AMP, PWA & PWAmp? • Do Google Home & things like that count as mobile? • How will the Cloud play into the future of Mobile Marketing?
- 10. #SMX #22A3 @MobileMoxie Thank You! TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED)