Contenu connexe Similaire à What Advanced SEOs Should Be Doing About Mobile By Michael Martin (20) Plus de Search Marketing Expo - SMX (20) What Advanced SEOs Should Be Doing About Mobile By Michael Martin1. / COVARIO
By: Michael Martin PMP, Senior SEO Manager
WHAT ADVANCED SEOS SHOULD BE
DOING ABOUT MOBILE
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2. MOBILE SEARCH EXPANSION
Percentage of Internet Use Worldwide Percentage of Search
Mobile Search is now over 33% of all search in 2014
Percentage of Internet Use Worldwide Percentage of Search
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3. Localized Terms
(pizza, gas, store, police, zoo, hospital, phone, etc.)
THE MOBILE SEARCH RESULT DIFFERENCE
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41.7% of results are the same on a desktop vs. mobile
Generic Terms
(laptop, servers, desktop, google, apple, windows, etc.)
26.5% of results are the same on a desktop vs. mobile
58.3%Variance in Results
from Desktop vs. Mobile
73.5%Variance in Results
from Desktop vs. Mobile
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4. MOBILE STRATEGY EVOLUTION FOR SEARCH
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6. ADDRESS SPEED AND USABILITY
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7. MOBILE KEYWORD INTENT FROM DATA
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Stock of product available nearby
Top X products/services
Reviews (especially locally/friends)
Videos and interactions with products
Click to call and locations
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8. RWD RESULTS – YEAR OVER YEAR
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Mobile SEO Traffic - +81%
Mobile Rankings - +1
Conversions - +23%
12 Months after RWD implemented from m. or non-mobile version
Sample Set = 2,124,768 pages
9. AVERAGE MOBILE RESULTS – NON SEO - YOY
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Mobile Traffic - +75%
Mobile Rankings - +1
Conversions - +17%
Intelligent Positioning, Smart Insights and Covario data
10. DYNAMIC/ADAPTIVE SERVING RESULTS - YOY
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Mobile SEO Traffic - +167%
Mobile Rankings - +3
Conversions - +82%
12 Months after dynamic serving was implemented from a responsive web design or separate mobile instance
Sample Set = 1,322,198 pages
11. CROSS DEVICE / INTERNET OF THINGS SEO
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12. ADVANCED ACTIONABLE INSIGHTS
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RWD for scale & dynamic for hub pages
Dynamic/Adaptive should be used if mobile
intent is significantly different than desktop
Mobile SEO can only be applied to dynamic
serving & separate instance implementations
Your website should adapt than respond
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