Learn how we used honest organic SEO methods to increase community, traffic and daily profits for an online surfing magazine.

1. How we increased daily
profit, community, and traffic for an
online surfing magazine
For more information, visit www.SearchScientists.com, ask a
Search Scientist or contact Michael@SearchScientists.com

2. We strongly believe that honest
marketing techniques create the best
value-driven results for our clients.

3. “It’s not just about the search engine robots!”
• Research provides insight for the surfing market
• High Quality Content immediately connects with
market demand and establishes authority with Google.
• Consistent Engagement increased Facebook fans by
Value Driven Marketing:
How we increased traffic, community and profits
600%

4. • The days of ranking for ONE keyword are history.
• To Maximize exposure for the surfing website:
• We discovered which surfing related terms were getting searched most.
• Expanded the list to include many related and longer keywords.
• Then we created engaging, content that proceeded to
dominate visibility for all the related key terms.
We help create content that has an immediate audience
HIGH QUALITY

5. So how did we do? Just check out the stats!
2012
2011
Check out the percent INCREASE
in traffic for June 2012 vs June 2011!

6. What does content
that ranks
look
like?
Create Effective Organic SEO

7. “Fish Surfboards”
Published in 2012
We created 3,200 words, 10 custom images and ranked them
without one back link: The POWER of Quality Content
“How to beat board rash….With science…”
“Is a fish surfboard right for you?”
“How to turtle roll” “The Fish”
Top
Keywords
for these
articles
Current
Google
Rank
Current
Monthly
Impressions
Fish
Surfboard
2 1000
Fish
Surfboards
3.9 500
Fish Board 2.5 400

8. High Quality Content Attracts More Engaged Users, when
developed around a well researched plan:
Content matters as much as links
1. When are your users most active?
2. Publish articles and schedule updates
around those times.
3. Get the best return on your investment
by leveraging this information to
increase your audience.

9. • Specific “Ask a Scientist?” user
questions were answered by an
expert on already in demand topics.
• Answering one question per day on
the website, showed search engines
that the site was constantly being
updated.
Actively Managing Content: “Ask a Scientist” Q & A

10. Facebook drives community cultivation.
0
500
1000
1500
2000
2500
3000
3500
4000
2011 2012
 Actively
researching, planning, and
managing your Facebook
posts and interaction
schedule doesn’t just bring
likes, it garners real
fans, ready to interact!
600% Increase!

11. On the other end of SEO: Customers
• Posts were scheduled once a week to
build a consistent expectation.
• All comments were responded to on a
schedule.
• We leveraged this interaction to develop
more engaging relationships with fans and
customers, creating loyalty.

12. How our quality content and SEO increases traffic:
0 10000 20000 30000 40000 50000 60000 70000
Monthly Visits
Unique Visits
2012
2011
80% increase
77% increase
77% increase in monthly visits.
May 2012: 50,000 visits
May 2011: 20,000 visits

13. SEO:
How it IMPACTS the bottom line.

14. Maximizing the return on your investment:
Daily Site Revenue
• These statistics are based
solely on Organic SEO.
• No Google Ads were used.
• Less than 10 website links
were built.
$20 daily revenue increased
to $116 daily for the month
of June from 2011 to 2012. more revenue per DAY!
2012
2011
570%

15. Our SEO proved to be an essential growth
investment for the surfing website
1. 570% daily revenue increase.
• We do SEO that has a direct return on investment!
2. 600% Increase in Facebook fans.
• Facebook community cultivation is a very winning addition to your
social SEO.
3. Almost DOUBLEmonthly visitors.
• Optimizing your website for search engines AND your audience
helps make the best connection with your customers.

16. For more information, visit
www.SearchScientists.com
Ask a Search Scientist or contact
Michael@SearchScientists.com
Online Marketing for Small Businesses
that works!