[US] Mobile Optimization - Jordan Koene

•Télécharger en tant que PPT, PDF•

1 j'aime•697 vues

Searchmetrics

Jordan Koene's presentation from Pubcon Las Vegas 2015

Internet

#pubcon
Mobile Optimization
JORDAN KOENE
Mobile

#pubcon
slideshare.net/searchmetrics
Want our presentations?

#pubcon
What is a Chief Evangelist?What is a Chief Evangelist?
Can you fix my SEO problem?Can you fix my SEO problem?
Papa, what is that?Papa, what is that?
JORDAN KOENE

#pubcon
Made with love in BerlinMade with love in Berlin
180 passionate people180 passionate people
Innovator in SEO Software & more
since 2005
Innovator in SEO Software & more
since 2005

#pubcon
Our secret sauce is our software

#pubcon
RANKING FACTORS 2015
Rank Correlation Top 30
Google.com

#pubcon
Presence of Unordered Lists
RANKING FACTORS
2015
MOBILE

#pubcon
Number of Interactive Elements
RANKING FACTORS
2015
Menus, Buttons, etc. MOBILE

#pubcon
Number of Backlinks
RANKING FACTORS
2015
MOBILE
ØDesktop = 2.500
ØMobile = 1.500

#pubcon
Ø Font Size Entire Page
RANKING FACTORS
2015
MOBILE

#pubcon
Has Flash
RANKING FACTORS
2015
MOBILE

#pubcon
Mobile vs. Desktop
RANKING FACTORS
2015
MOBILE
Mobile Desktop
≠

#pubcon
Number of Internal Links
RANKING FACTORS
2015
MOBILE
ØDesktop = 132
ØMobile = 86

#pubcon
Filesize
RANKING FACTORS
2015
MOBILE
ØDesktop = ~22,000
ØMobile = ~16,700

#pubcon
LINKS?
Where we‘ re go ing, we do n‘ t need LINKS.

#pubcon
Sitespeed
RANKING FACTORS
2015
MOBILE

#pubcon
Keyword in Title
RANKING FACTORS
2015
MOBILE
ØDesktop = 76%
ØMobile = 62%

#pubcon
Word Count
RANKING FACTORS
2015
MOBILE
ØDesktop = 1.140
ØMobile = 812

#pubcon
# Keywords in Body
RANKING FACTORS
2015
MOBILE
ØDesktop = 8
ØMobile = 5

#pubcon
Relevant Terms
RANKING FACTORS
2015
MOBILE
ØDesktop = 49%
ØMobile = 46%

#pubcon
Semantic Content Optimization
It is all about the consumer intent and not keywords anymore
Basis: Searchmetrics Suite – Feature: „Content Optimization“

#pubcon
>> searchmetrics.com/mobile2015 <<
Download

#pubcon
Thank You!
Join us @searchmetricsJoin us @searchmetrics
slideshare.net/searchmetricsslideshare.net/searchmetrics

Recommandé

[US] Mobile Marketing - Jordan KoeneSearchmetrics

Breakfast & Brains May 2013- Emi GalBrainient

Cross Platform Mobile Development in Denver, Coloradowebprogr

Software Engineer's Guide to DevOpsLaurie Barth

Cross Platform Mobile Development in Chicago, Illinoiswebprogr

[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio

Cross Platform Mobile Development in New York Citywebprogr

AppFolio Webinar: Trulia's Housing Economist's Top Take-Aways for 2015AppFolio

Recommandé

[US] Mobile Marketing - Jordan KoeneSearchmetrics

Breakfast & Brains May 2013- Emi GalBrainient

Cross Platform Mobile Development in Denver, Coloradowebprogr

Software Engineer's Guide to DevOpsLaurie Barth

Cross Platform Mobile Development in Chicago, Illinoiswebprogr

[AppFolio Webinar] 10 Best Practices for Posting Your Listings with Greg FischerAppFolio

Cross Platform Mobile Development in New York Citywebprogr

AppFolio Webinar: Trulia's Housing Economist's Top Take-Aways for 2015AppFolio

AppFolio Webinar: Another Record Year?: 2015 Mid-Year Apartment Market Predic...AppFolio

iphone app developers kansasiapp Techologies LLP

The Game of Context at MRS Summit 2015InSites on Stage

Conversion Marketing StrategyAppFolio

Meet Plin Digital San DiegoPlinDigital

What's New in SEO - July 2018 | ImpressionLaura Hampton

Meet Plin Digital SwitzerlandPlinDigital

iPhone App Developersiapp Techologies LLP

Boss-Level Customized Email ProgramsJeff Dwyer

AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio

LQT-SOPNicholas Hon

devopsdays Amsterdam 2018 - Chaos while deploying AI and making sure it doesn...Thiago de Faria

Master Your Marketing & Attract More Residents (webinar slides)AppFolio

What to wear todayKarl Stone

Mobile apps developers texasiapp Techologies LLP

Deep Dive on Elastic Load BalancingAmazon Web Services

Kairos Venture Summary (2)Bruno Esposito FRAeS

Emiemiflorion

Centres concertatsnationale-suissebttcubellesgarraf

Barabonbons gratuit-juin2013Dominique Caisse

Centres concertatsnationale-suissebttcubellesgarraf

Asio4 all v2 instruction manualMatiu Chipana

Contenu connexe

Tendances

AppFolio Webinar: Another Record Year?: 2015 Mid-Year Apartment Market Predic...AppFolio

iphone app developers kansasiapp Techologies LLP

The Game of Context at MRS Summit 2015InSites on Stage

Conversion Marketing StrategyAppFolio

Meet Plin Digital San DiegoPlinDigital

What's New in SEO - July 2018 | ImpressionLaura Hampton

Meet Plin Digital SwitzerlandPlinDigital

iPhone App Developersiapp Techologies LLP

Boss-Level Customized Email ProgramsJeff Dwyer

AppFolio Webinar: How To Use Yelp To Build And Manage Your ReputationAppFolio

LQT-SOPNicholas Hon

devopsdays Amsterdam 2018 - Chaos while deploying AI and making sure it doesn...Thiago de Faria

Master Your Marketing & Attract More Residents (webinar slides)AppFolio

What to wear todayKarl Stone

Mobile apps developers texasiapp Techologies LLP

Tendances (15)

AppFolio Webinar: Another Record Year?: 2015 Mid-Year Apartment Market Predic...

iphone app developers kansas

The Game of Context at MRS Summit 2015

Conversion Marketing Strategy

Meet Plin Digital San Diego

What's New in SEO - July 2018 | Impression

Meet Plin Digital Switzerland

iPhone App Developers

Boss-Level Customized Email Programs

AppFolio Webinar: How To Use Yelp To Build And Manage Your Reputation

LQT-SOP

devopsdays Amsterdam 2018 - Chaos while deploying AI and making sure it doesn...

Master Your Marketing & Attract More Residents (webinar slides)

What to wear today

Mobile apps developers texas

En vedette

Deep Dive on Elastic Load BalancingAmazon Web Services

Kairos Venture Summary (2)Bruno Esposito FRAeS

Emiemiflorion

Centres concertatsnationale-suissebttcubellesgarraf

Barabonbons gratuit-juin2013Dominique Caisse

Centres concertatsnationale-suissebttcubellesgarraf

Asio4 all v2 instruction manualMatiu Chipana

SAD_del3Simran Kaur

Hippiesdanielreyes150

Job SatisfactionRaymond Hovland

SEO Projekte in der agilen Entwicklung nach Scrum | Learnings und TippsBianca Zang

Icdsst 2016 poster_collab-netEWG-DSS

Cloud computing case studies with ProfitBricks IaaSProfitBricks

Asset InventoryAndrew Harrison

Workshop: Deploy a Deep Learning Framework on Amazon ECSAmazon Web Services

Container Orchestration with Amazon ECSAmazon Web Services

SuytuTherese Thuy

Von der Lähmschicht zur SchwungmasseLearning Factory

Pkiseli purnianda

En vedette (19)

Deep Dive on Elastic Load Balancing

Kairos Venture Summary (2)

Emi

Centres concertatsnationale-suisse

Barabonbons gratuit-juin2013

Centres concertatsnationale-suisse

Asio4 all v2 instruction manual

SAD_del3

Hippies

Job Satisfaction

SEO Projekte in der agilen Entwicklung nach Scrum | Learnings und Tipps

Icdsst 2016 poster_collab-net

Cloud computing case studies with ProfitBricks IaaS

Asset Inventory

Workshop: Deploy a Deep Learning Framework on Amazon ECS

Container Orchestration with Amazon ECS

Suytu

Von der Lähmschicht zur Schwungmasse

Pki

Similaire à [US] Mobile Optimization - Jordan Koene

5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue Scott Tousley

The Pragmatic Future of SearchMichael King

Social media tips and tricks!Gyan Digital Marketing Consultant

Do not miss gyan digital marketing !Gyan Digital Marketing Consultant

Gyan digital marketing training !Gyan Digital Marketing Consultant

Figaro Digital Search Seminar 2014, Martin Dinham Barracuda DigitalBarracuda_Digital

Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...Aleyda Solís

The Incredible World Of Voice Search In Less Than 15 MinutesJohn Lincoln

Pubcon 2015 – Mobile and App Store Optimization – Dave LloydDave Lloyd

Search engine optimization consultant Gyan Digital Marketing Consultant

Extending your marketing efforts through App Store OptimizationSimon Thillay

How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon

WIHP: 2015 the year of mobile and videosWIHP, The Direct Booking Company

App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...TheTool - ASO Tool

iPullRank Webinar - Planning SEO for 2021 Michael King

Ant robinson pubcon vegas 2015Ant Robinson

City of Bath College #SEO TrainingJon Payne

mozCon 2014 - Shop 'til You Drop: Google Shopping PPC Elizabeth Marsten

Dm predictions 2017Stephen Dart

Introduction to Digital MarketingJon Payne

Similaire à [US] Mobile Optimization - Jordan Koene (20)

5 Copywriting Secrets, Backed by Psychology, That Tripled HubSpot Sales Revenue

The Pragmatic Future of Search

Social media tips and tricks!

Do not miss gyan digital marketing !

Gyan digital marketing training !

Figaro Digital Search Seminar 2014, Martin Dinham Barracuda Digital

Using your Mobile Web & App Data for an Strategic App Visibility Approach #Pu...

The Incredible World Of Voice Search In Less Than 15 Minutes

Pubcon 2015 – Mobile and App Store Optimization – Dave Lloyd

Search engine optimization consultant

Extending your marketing efforts through App Store Optimization

How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...

WIHP: 2015 the year of mobile and videos

App Store Optimization (ASO) from Scratch - App Promotion Summit Berlin 2017 ...

iPullRank Webinar - Planning SEO for 2021

Ant robinson pubcon vegas 2015

City of Bath College #SEO Training

mozCon 2014 - Shop 'til You Drop: Google Shopping PPC

Dm predictions 2017

Introduction to Digital Marketing

Plus de Searchmetrics

Searchmetrics Traffic and Brand Awareness using the Searchmetrics SuiteSearchmetrics

Searchmetrics Online Workshop: Travel Ranking FactorsSearchmetrics

Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™Searchmetrics

Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...Searchmetrics

Marcus Tober 2017 SMX Advanced Seattle - Ranking FactorsSearchmetrics

Content Optimization using the Searchmetrics Content Experience™Searchmetrics

Market Analysis and Performance Tracking using the Searchmetrics SuiteSearchmetrics

Searchmetrics Unwrapping the Secrets of SEO: Understanding the Basics of Sema...Searchmetrics

Searchmetrics eCommerce Ranking Factors Online WorkshopSearchmetrics

Deminar: Link Optimization using the Searchmetrics SuiteSearchmetrics

Searchmetrics Online Workshop: Surviving the Search PlateauSearchmetrics

Evolving SEO: The Rise of User Intent and RelevanceSearchmetrics

[US] How to Win Your Keyword Battles - Sebastien EdgarSearchmetrics

[DE] Infografik: App IndexingSearchmetrics

[US] Turning Content Into Customers - Jordan KoeneSearchmetrics

[DE] Data Driven Content Marketing - Malte Landwehr Searchmetrics

[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel FurchSearchmetrics

[DE] Content effizient analysieren und optimieren - Patric Liebold and Consta...Searchmetrics

[DE] Mobile Ranking-Faktoren 2015 - Marcus ToberSearchmetrics

[DE] SEO ist tot & Content ist King - Malte LandwehrSearchmetrics

Plus de Searchmetrics (20)

Searchmetrics Traffic and Brand Awareness using the Searchmetrics Suite

Searchmetrics Online Workshop: Travel Ranking Factors

Searchmetrics Keyword and Topic Research using the Searchmetrics Suite™

Searchmetrics Online Workshop: Unmasking the Mystery of Ranking for Google's ...

Marcus Tober 2017 SMX Advanced Seattle - Ranking Factors

Content Optimization using the Searchmetrics Content Experience™

Market Analysis and Performance Tracking using the Searchmetrics Suite

Searchmetrics Unwrapping the Secrets of SEO: Understanding the Basics of Sema...

Searchmetrics eCommerce Ranking Factors Online Workshop

Deminar: Link Optimization using the Searchmetrics Suite

Searchmetrics Online Workshop: Surviving the Search Plateau

Evolving SEO: The Rise of User Intent and Relevance

[US] How to Win Your Keyword Battles - Sebastien Edgar

[DE] Infografik: App Indexing

[US] Turning Content Into Customers - Jordan Koene

[DE] Data Driven Content Marketing - Malte Landwehr

[US] The Periodic Table Of SEO Ranking Factors: 2015/16 Edition - Daniel Furch

[DE] Content effizient analysieren und optimieren - Patric Liebold and Consta...

[DE] Mobile Ranking-Faktoren 2015 - Marcus Tober

[DE] SEO ist tot & Content ist King - Malte Landwehr

Dernier

Hot Service (+9316020077 ) Goa Call Girls Real Photos and Genuine Servicesexy call girls service in goa

AlbaniaDreamin24 - How to easily use an API with FlowsThierry TROUIN ☁

Best VIP Call Girls Noida Sector 75 Call Me: 8448380779Delhi Call girls

Chennai Call Girls Porur Phone 🍆 8250192130 👅 celebrity escorts servicesonalikaur4

Call Girls In Noida 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICECall Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

horny (9316020077 ) Goa Call Girls Service by VIP Call Girls in Goasexy call girls service in goa

How is AI changing journalism? (v. April 2024)Damian Radcliffe

Call Girls In Ashram Chowk Delhi 💯Call Us 🔝8264348440🔝soniya singh

Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$kojalkojal131

Call Girls in Mayur Vihar ✔️ 9711199171 ✔️ Delhi ✔️ Enjoy Call Girls With Our...sonatiwari757

VIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call Girladitipandeya

All Time Service Available Call Girls Mg Road 👌 ⏭️ 6378878445ruhi

Call Girls Service Chandigarh Lucky ❤️ 7710465962 Independent Call Girls In C...Sheetaleventcompany

Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝soniya singh

✂️ 👅 Independent Andheri Escorts With Room Vashi Call Girls 💃 9004004663Call Girls Mumbai

Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

VIP 7001035870 Find & Meet Hyderabad Call Girls Dilsukhnagar high-profile Cal...aditipandeya

₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...Diya Sharma

Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh

SEO Growth Program-Digital optimization SpecialistKHM Anwar

Dernier (20)

Hot Service (+9316020077 ) Goa Call Girls Real Photos and Genuine Service

AlbaniaDreamin24 - How to easily use an API with Flows

Best VIP Call Girls Noida Sector 75 Call Me: 8448380779

Chennai Call Girls Porur Phone 🍆 8250192130 👅 celebrity escorts service

Call Girls In Noida 📱 9999965857 🤩 Delhi 🫦 HOT AND SEXY VVIP 🍎 SERVICE

horny (9316020077 ) Goa Call Girls Service by VIP Call Girls in Goa

How is AI changing journalism? (v. April 2024)

Call Girls In Ashram Chowk Delhi 💯Call Us 🔝8264348440🔝

Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$

Call Girls in Mayur Vihar ✔️ 9711199171 ✔️ Delhi ✔️ Enjoy Call Girls With Our...

VIP 7001035870 Find & Meet Hyderabad Call Girls LB Nagar high-profile Call Girl

All Time Service Available Call Girls Mg Road 👌 ⏭️ 6378878445

Call Girls Service Chandigarh Lucky ❤️ 7710465962 Independent Call Girls In C...

Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝

✂️ 👅 Independent Andheri Escorts With Room Vashi Call Girls 💃 9004004663

Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...

VIP 7001035870 Find & Meet Hyderabad Call Girls Dilsukhnagar high-profile Cal...

₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...

Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝

SEO Growth Program-Digital optimization Specialist

[US] Mobile Optimization - Jordan Koene

1. #pubcon Mobile Optimization JORDAN KOENE Mobile

2. #pubcon slideshare.net/searchmetrics Want our presentations?

3. #pubcon What is a Chief Evangelist?What is a Chief Evangelist? Can you fix my SEO problem?Can you fix my SEO problem? Papa, what is that?Papa, what is that? JORDAN KOENE

4. #pubcon Made with love in BerlinMade with love in Berlin 180 passionate people180 passionate people Innovator in SEO Software & more since 2005 Innovator in SEO Software & more since 2005

5. #pubcon Our secret sauce is our software

6. #pubcon

7. #pubcon

8. #pubcon

9. #pubcon Let‘s go back in time!

10. #pubcon April 2015 […]

11. #pubcon April 2015

12. #pubcon September 2015 +10% - 8% - 2%

13. #pubcon RANKING FACTORS 2015 Rank Correlation Top 30 Google.com

14. #pubcon Presence of Unordered Lists RANKING FACTORS 2015 MOBILE

15. #pubcon Number of Interactive Elements RANKING FACTORS 2015 Menus, Buttons, etc. MOBILE

16. #pubcon Number of Backlinks RANKING FACTORS 2015 MOBILE ØDesktop = 2.500 ØMobile = 1.500

17. #pubcon Ø Font Size Entire Page RANKING FACTORS 2015 MOBILE

18. #pubcon Has Flash RANKING FACTORS 2015 MOBILE

19. #pubcon Mobile vs. Desktop RANKING FACTORS 2015 MOBILE Mobile Desktop ≠

20. #pubcon Number of Internal Links RANKING FACTORS 2015 MOBILE ØDesktop = 132 ØMobile = 86

21. #pubcon Filesize RANKING FACTORS 2015 MOBILE ØDesktop = ~22,000 ØMobile = ~16,700

22. #pubcon LINKS? Where we‘ re go ing, we do n‘ t need LINKS.

23. #pubcon Sitespeed RANKING FACTORS 2015 MOBILE

24. #pubcon Speed

25. #pubcon Keyword in Title RANKING FACTORS 2015 MOBILE ØDesktop = 76% ØMobile = 62%

26. #pubcon Word Count RANKING FACTORS 2015 MOBILE ØDesktop = 1.140 ØMobile = 812

27. #pubcon # Keywords in Body RANKING FACTORS 2015 MOBILE ØDesktop = 8 ØMobile = 5

28. #pubcon Relevant Terms RANKING FACTORS 2015 MOBILE ØDesktop = 49% ØMobile = 46%

29. #pubcon

30. #pubcon Semantic Content Optimization It is all about the consumer intent and not keywords anymore Basis: Searchmetrics Suite – Feature: „Content Optimization“

31. #pubcon >> searchmetrics.com/mobile2015 << Download

32. #pubcon Thank You! Join us @searchmetricsJoin us @searchmetrics slideshare.net/searchmetricsslideshare.net/searchmetrics

Notes de l'éditeur

http://crimeresearch.org/2014/03/comparing-murder-rates-across-countries/
http://crimeresearch.org/2014/03/comparing-murder-rates-across-countries/
Lists are a crticial assest in the process of reducing content
*M KW17/2015
bearbeitet. In der Desktop-Studie haben wir die Desktop-Backlinks ohne Wikipedia drin (da durch sind es da mehr (Platz 1 circa 14.000) – Mobile sind ohne Wiki jedoch krass weniger. Ergo: Ohne Wiki -&gt; Desktop ø weniger Links / Mobile ø mehr Links
mean_font_size_entire_page
Ohne Wikipedia
Size of HTML (zipped) in Bytes Mit Wikipedia
Size of HTML (zipped) in Bytes Mit Wikipedia
Ohne Wikipedia
Ohne Wikipedia
Ohne Wikipedia