The document discusses Searchmetrics, an SEO and content optimization platform. It summarizes Searchmetrics' competitive keyword discovery, internal link optimization, and visibility guard tools. These tools help users identify competitor keywords, optimize internal linking on their sites, and monitor pages for technical issues. The presentation emphasizes using these tools to improve SEO performance against competitors.

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Presented by Kirby Burke
SEARCHMETRICS DEMINAR
TRAFFIC & BRAND AWARENESS
USING THE SEARCHMETRICS SUITE™

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YOUR SEO GUIDE
KIRBY BURKE, SEO STRATEGIST
www.linkedin.com/in/kirbyburkejr
k.burke@searchmetrics.com
“Targeting the right topics and serving a
site that’s easily accessible to users and
search engines are the primary factors of
SEO success.”
— Kirby

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• Established in 2005
• Searchmetrics is an SEO & Content Optimization platform
• We own all of our own data (Research Cloud)
• A data and knowledge repository that contains over 250 billion data elements that are continuously updated like keywords, search
topics, social and PPC data—reaching back to 2009.
• We have two products Searchmetrics Content Experience™and the Searchmetrics Suite™ that
services a variety of customers (F500, enterprise, eCommerce)
ABOUT US No Guesswork
Needed!

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WEBINAR FOCUS
> Competitive Keyword Discovery
> Internal Link Optimization
> Visibility Guard

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COMPETITIVE
KEYWORD DISCOVERY
Identify competitors
Keywords which you
and competitors are
ranking
Keywords which only
your competitors rank

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: : :
Indirect InformationalDirect
TYPES OF
COMPETITORS

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THEIR unique keywordsYOUR unique keywords
SHARED keywords
COMPETITIVE
KEYWORDS

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THEIR traffic
YOUR traffic
COMPETITIVE
TRAFFIC INDEX

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BENEFITS OF
COMPETITIVE KEYWORD
DISCOVERY
• Complete understanding of your competitive landscape (Direct, Indirect and Informational
competitors)
• Optimize existing content for which your competitors are outranking you
• Take additional Market Share by targeting keywords that are exclusive to competitors

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INTERNAL LINK
OPTIMIZATION
How a site is structured
How accessible content
is to users & crawlers
Which pages have the
most value & potential

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INTERNAL LINKING
RANKING FACTORS
• Correlation between highest-ranking
sites and number of internal links
• On average, mobile pages have about
40% less internal links than desktop
pages
• Internal Links pass “link juice” to
pages and provide context to Google
about which pages are the most
important on your site

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HOW TO MEASURE
INTERNAL LINKING
CheiRankSPS

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SPS
HOW TO MEASURE
INTERNAL LINKING
• Searchmetrics Page Strength (SPS)
• Measures the amount of link juice on a URL
• SPS is passed through internal links from
other pages
• Similar to Google’s PageRank

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CheiRank
HOW TO MEASURE
INTERNAL LINKING
• Measurement of how effectively a page can
pass link juice to others
• Based on the number of outgoing links from
a page
• Pages with high CheiRank are called Hub
Pages

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LINK
BALANCE
CheiRankSPS
How well am I linking TO my
page?
How well am I linking FROM
my page?

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BENEFITS OF INTERNAL
LINKING ANALYSIS
• Identify pages with the highest SPS
• Leverage Hub Pages to push link juice to pages with low SPS
• Optimize inconsistent anchor texts in links that send conflicting signals to Google
• Resolve technical issues that are preventing link juice from flowing through your site

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VISIBILITY
GUARD
Monitors technical
performance of
important pages
Pushes alerts when
issues are discovered

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VISIBILITY
GUARD

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VISIBILITY
GUARD ALERTS

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BENEFITS OF VISIBILITY
GUARD
• 24/7 monitoring of your highest-value pages
• Prompt alerts for up to 13 different, technical issues
• Resolve issues before Google discovers them and impacts your rankings

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• Identify competitors’ performance and take Market Share from them by optimizing competitive
keywords and creating content for keywords currently exclusive to competitors
• Optimize Internal Linking to provide context about content to users and search engines and
push link juice to the most-important pages
• Receive alerts for technical issues on important pages and resolve them before Google
discovers them and adjusts your rankings
KEY
TAKEAWAYS

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THANKS FOR VIEWING
OUR CONTENT
www.linkedin.com/in/kirbyburkejr
k.burke@searchmetrics.com
Be sure to check out our blog!
https://blog.searchmetrics.com/us/