On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.
8. WE HAVE TO WORK HARDER AND NEED
MORE PATIENCE TO CONVINCE A TOUGH
CROWD AND GET EVERYONE ON BOARD.
9. BUT IF YOU’RE STUBBORN ENOUGH TO
STAY, YOU CAN DO WONDERFUL THINGS.
10. YOU HAVE TO EARN AND DEFEND
YOUR CREATIVE FREEDOM.
11. AND WE’RE REALLY NEEDED, BECAUSE
THERE’S A LOT OF CRAP OUT THERE…
12. WHAT IF WE USED OUR CIRCLE OF
INFLUENCE TO GAIN BETTER CONTROL
OVER WHAT WE DO AND HOW WE GROW?
13. IF YOU FIND YOURSELF
IN FRONT OF A BORING
CLIENT: DON’T WORRY!
14. FIGURE OUT THE BIG PICTURE:
IT WILL HELP YOU SEE OPPORTUNITIES,
CHALLENGES, STRENGTHS, WEAKNESSES,
EASY WINS AND PRIORITIES.
15. THE FIRST THING YOU DO WHEN
YOU RECEIVE A PROJECT BRIEFING:
THROW IT OUT THE WINDOW UNREAD.
16. IF YOU WERE A DOCTOR, YOU WOULDN’T
ACCEPT A PATIENT’S OPINION ON HOW
TO TREAT THEM BEFORE YOU EXAMINED
THEM BY YOURSELF. YOU SHOULD TREAT
YOUR CLIENTS THE SAME WAY.
17. YOU DON’T WANT TO BE WASTING YOUR
VALUABLE TIME AND YOUR CLIENTS’
MONEY BUILDING THE WRONG THINGS…
18. SO BE SHERLOCK HOLMES, AND TRY TO
FIND OUT AS MUCH AS YOU CAN.
19. ON YOUR OWN, FOR STARTERS.
(MEANING YOU AND YOUR TEAM)
BECAUSE THERE’S REAL VALUE IN
FINDING YOUR OWN ANSWERS FIRST.
20. GET YOUR SHARPIES OUT, WRITE WHAT
YOU FIND ON STICKY NOTES AND PUT
THEM ON A WALL FOR EVERYONE TO SEE.
21. IF YOU’RE NOT
ALREADY USING
THIS METHOD: GO
READ THIS BOOK.
IT’S THE CLEAREST
AND FASTEST
METHOD I KNOW
FOR GAINING THE
INSIGHT YOU NEED
IN ANY PROJECT.
22. “Your job, as a designer – a creator of
software – is not to create software;
Your job is to change the world.”
Jeff Patton
37. DESIGN
THINKING IS
NOT ONLY
ABOUT
THINKING.
IT’S A MINDSET.
AN ITERATIVE
PROCESS LIKE
LEAN OR AGILE
THINK UP
SOLUTIONS
PRIORITIZE/
DESIGN/
CREATE
ASSEMBLE &
LAUNCH
PROTOTYPE
TEST/
OBSERVE/
FEEDBACK
EXPLORE/
LEARN
REFRAME/
DEFINE
56. REMEMBER: WE’RE NOT ALONE.
Engage your team and your client in your
design thinking process by filling the gaps
with all solutions you can think of.
3
57. The actual problem – or the best
things you can do – will surface from
what’s on your map: Decide what’s
most valuable and create something
to make it real.
4
58. Launch what you built to a real
audience and see what it does.
5