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Unleash Design Thinking to (re)Design Your Business

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My take on Design [Thinking]
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Unleash Design Thinking to (re)Design Your Business

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On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.

On how designers can find more joy and fulfillment in working for other clients than large consumer brands, while inspiring them to take better control over the creative process, by implementing design thinking as a mindset to create more and better human centered solutions with their teams.

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Unleash Design Thinking to (re)Design Your Business

  1. 1. UNLEASH DESIGN THINKINGTO REDESIGN YOUR
  2. 2. DESIGNERS CREATING ICONIC WORK, ARE ROLE MODELS EVERY DESIGNER LOOKS UP AGAINST. WE ALL WANT TO DO MAJOR BRANDS AND AWESOMENESS.
  3. 3. YET MANY OF US WORK FOR COMPANIES NO ONE REALLY KNOWS OR CARES ABOUT.
  4. 4. WE MAINLY WORK FOR B2B COMPANIES.
  5. 5. A LOT OF OUR WORK IS HIDDEN IN WEBSITES AND APPS CONSUMERS NEVER VISIT OR HAVE ACCESS TO.
  6. 6. DESIGNERS ARE SEEN AS ‘THE CREATIVE BUNCH.’ WE DO STUFF AND THEN THEY GET MONEY.
  7. 7. AND FROM OUR PERSPECTIVE, AS DESIGNERS, WE OFTEN DON’T REALLY GET THE BUSINESS WORLD.
  8. 8. WE HAVE TO WORK HARDER AND NEED MORE PATIENCE TO CONVINCE A TOUGH CROWD AND GET EVERYONE ON BOARD.
  9. 9. BUT IF YOU’RE STUBBORN ENOUGH TO STAY, YOU CAN DO WONDERFUL THINGS.
  10. 10. YOU HAVE TO EARN AND DEFEND YOUR CREATIVE FREEDOM.
  11. 11. AND WE’RE REALLY NEEDED, BECAUSE THERE’S A LOT OF CRAP OUT THERE…
  12. 12. WHAT IF WE USED OUR CIRCLE OF INFLUENCE TO GAIN BETTER CONTROL OVER WHAT WE DO AND HOW WE GROW?
  13. 13. IF YOU FIND YOURSELF IN FRONT OF A BORING CLIENT: DON’T WORRY!
  14. 14. FIGURE OUT THE BIG PICTURE: IT WILL HELP YOU SEE OPPORTUNITIES, CHALLENGES, STRENGTHS, WEAKNESSES, EASY WINS AND PRIORITIES.
  15. 15. THE FIRST THING YOU DO WHEN YOU RECEIVE A PROJECT BRIEFING: THROW IT OUT THE WINDOW UNREAD.
  16. 16. IF YOU WERE A DOCTOR, YOU WOULDN’T ACCEPT A PATIENT’S OPINION ON HOW TO TREAT THEM BEFORE YOU EXAMINED THEM BY YOURSELF. YOU SHOULD TREAT YOUR CLIENTS THE SAME WAY.
  17. 17. YOU DON’T WANT TO BE WASTING YOUR VALUABLE TIME AND YOUR CLIENTS’ MONEY BUILDING THE WRONG THINGS…
  18. 18. SO BE SHERLOCK HOLMES, AND TRY TO FIND OUT AS MUCH AS YOU CAN.
  19. 19. ON YOUR OWN, FOR STARTERS. (MEANING YOU AND YOUR TEAM) BECAUSE THERE’S REAL VALUE IN FINDING YOUR OWN ANSWERS FIRST.
  20. 20. GET YOUR SHARPIES OUT, WRITE WHAT YOU FIND ON STICKY NOTES AND PUT THEM ON A WALL FOR EVERYONE TO SEE.
  21. 21. IF YOU’RE NOT ALREADY USING THIS METHOD: GO READ THIS BOOK. IT’S THE CLEAREST AND FASTEST METHOD I KNOW FOR GAINING THE INSIGHT YOU NEED IN ANY PROJECT.
  22. 22. “Your job, as a designer – a creator of software – is not to create software; Your job is to change the world.” Jeff Patton
  23. 23. FOCUS ON OUTCOME, NOT OUTPUT.
  24. 24. QUESTIONS/NEEDS CUSTOMERS HAVE WHY WOULD THEY CHOOSE US?
  25. 25. NOW LATER STORYLINE MANY SMALL STEPS MAKE A YOURNEY.
  26. 26. NOTE CUSTOMER NEEDS. CUSTOMER NEEDS
  27. 27. AND REALIZE THEY ARE TOUCHPOINTS. TOUCH POINTS COMPANY MISSION/ VISION/PROCESS
  28. 28. HOW CUSTOMERS FOLLOW THEIR OWN PATHS THROUGH ALL TOUCHPOINTS.
  29. 29. START OUTCOME WHAT IS ALREADY THERE AND WHAT SHOULD (OR CAN) BE DONE?
  30. 30. BUILDING MUTUAL UNDERSTANDING ! ! ! ! ! ? ? ? !! !
  31. 31. UNDERSTANDING THIS BIGGER PICTURE WILL ENGAGE EVERYONE IN OUR CREATIVE THINKING PROCESS.
  32. 32. NO BUDGET IS NOT A VALID REASON FOR NOT THINKING.
  33. 33. USE THE ITEMS ON YOUR MAP TO KEEP YOU GOING.
  34. 34. THERE’S ALWAYS MORE TO DESIGN.
  35. 35. SHARING AND DISCUSSING IDEAS MAKES NEW SOLUTIONS SURFACE.
  36. 36. DESIGN THINKING THINK UP SOLUTIONS PRIORITIZE/ DESIGN/ CREATE ASSEMBLE & LAUNCH PROTOTYPE TEST/ OBSERVE/ FEEDBACK EXPLORE/ LEARN REFRAME/ DEFINE
  37. 37. DESIGN THINKING IS NOT ONLY ABOUT THINKING. IT’S A MINDSET. AN ITERATIVE PROCESS LIKE LEAN OR AGILE THINK UP SOLUTIONS PRIORITIZE/ DESIGN/ CREATE ASSEMBLE & LAUNCH PROTOTYPE TEST/ OBSERVE/ FEEDBACK EXPLORE/ LEARN REFRAME/ DEFINE
  38. 38. THE WHOLE PROCESS IS ABOUT EMPATHY.
  39. 39. DESIGN IS TOO IMPORTANT TO LEAVE TO DESIGNERS ALONE. IT INVOLVES YOUR TEAM, YOUR CLIENT AND THEIR CUSTOMERS
  40. 40. UNLEASH DESIGN THINKING.
  41. 41. WHETHER IT’S ON YOUR BUSINESS CARD OR NOT: BE A DIRECTOR.
  42. 42. “Creativity is the process of having original ideas that have value. It’s a process. It’s not linear, but it’s not random.” Sir Ken Robinson
  43. 43. DESIGN IS WHERE SCIENCE & ART BREAK EVEN.
  44. 44. CURIOSITY EMPATHY IMAGINATION COMMON SENSE WE USE OUR MOST CHARACTERISTIC SKILLS FOR DESIGN THINKING:
  45. 45. Curiosity means being open minded, and sincerely interested in how things work, why they work, or why they don’t. CURIOSITY MAKES YOU SEE.
  46. 46. CURIOSITY HELPS YOU FIND OUT WHAT YOU NEED TO LEARN.
  47. 47. Empathy means being interested in other people and their behavior, while being able to imagine yourself in their shoes. EMPATHY MAKES YOU FEEL
  48. 48. Imagination is simply the power to ‘see’ stuff that isn’t there yet. IF YOU CAN IMAGINE, YOU CAN COME UP WITH SOLUTIONS.
  49. 49. Imagination means being able to dream up new possibilities. IMAGINATION ENABLES YOU TO WONDER
  50. 50. COMMON SENSE MAKES SENSE OUT OF THINGS.
  51. 51. Common sense enables you to apply some simple logic. COMMON SENSE MAKES YOU UNDERSTAND
  52. 52. “It is in working within restrictions, that the master reveals himself.” Goethe
  53. 53. TO CONCLUDE
  54. 54. Before you start anything, make sure you get the bigger picture. 1
  55. 55. Make that tangible by creating a high-level storymap. 2
  56. 56. REMEMBER: WE’RE NOT ALONE. Engage your team and your client in your design thinking process by filling the gaps with all solutions you can think of. 3
  57. 57. The actual problem – or the best things you can do – will surface from what’s on your map: Decide what’s most valuable and create something to make it real. 4
  58. 58. Launch what you built to a real audience and see what it does. 5
  59. 59. Learn from that to improve your solution. 6
  60. 60. Repeat until satisfied.
  61. 61. DON’T PRACTICE UNTIL YOU GET IT RIGHT, PRACTICE UNTIL YOU CAN’T GET IT WRONG. ITERATE RELENTLESSLY
  62. 62. Help your teams and your clients participating in your design thinking process by familiarizing them with our key skills.
  63. 63. ENCOURAGE THEM TO STAY CURIOUS!
  64. 64. MAKE SURE THEY REALLY EMPATHIZE WITH THE ACTUAL PEOPLE USING THE PRODUCTS YOU DESIGN.
  65. 65. IMAGINE TOGETHER HOW YOU CAN CHANGE THEIR WORLD.
  66. 66. STAY GROUNDED IN REALITY.
  67. 67. Thanks to giphy.com for existing & thanks to all the wonderful people creating & posting their gifs! AND THANKS TO Y’ALL FOR LISTENING!

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