In this presentation Sebastiaan Hooft talks about top entrepreneurship in the music industry at 2016 Dancefair. Based in his TEDx talk on top entrepreneurship, Hooft covers his five facets every artist should think about: idea; team; planning; resources and health. Over the past fifteen years, Sebastiaan has founded more than twenty companies, becoming one of the most successful entrepreneurs in the Netherlands, and living a wealthy but stressful life. Slowly but steadily, music faded to the background as his career took over. Unaware that life had other plans in store for him, he lost himself in managing the empire he’d built. Inevitably, though, 2010 brought a turning point: Sebastiaan ended up in the hospital with serious health issues. That’s when he knew change was coming. And so, he sold his companies, gave his profits to charity and started travelling the globe talking to other inspiring and successful people and get to know their tactics. He talked to over five hundred of them, turned himself into a speaker and mentor for startups and managers, and created a canvas for living a healthy entrepreneurial life. One of the companies that was interested in using this canvas was a DJ school in Amsterdam. Right there, back behind the decks, Sebastiaan found what he’d lost so many years ago – and he didn’t hesitate a second. He took a deep dive and made a bold move by choosing to go for his passion: music. Dancefair is a two day event for everyone who wants to grow as a performing professional in the electronic music industry. The event is fueled with more than 200 seminars and workshops across 18 mind blowing areas and a 1800m2 expo floor. Dancefair takes place in the Jaarbeurs Utrecht, the Netherlands. The success story of this extraordinary concept has it’s origin in the Netherlands. Over the last three years Dancefair has established themselves as the approachable educational electronic music event for music producers and dj’s from around the globe. Dancefair is now considered one of the largest educational electronic platforms worldwide.

1. Top Entrepreneurship
A career in the music industry

2. Sebastiaan Hooft
@sebastiaanhooft

3. 500
15 countries, 3 continents, 3 universities

4. IDEA
TEAM
PLANNING
RESOURCES
HEALTH

5. Entrepreneurship is about skills

6. IDEA

7. Your idea
Do what you really love and do
what you are good at
Your idea should feel like an
important mission
Most people will think your idea is
bad and that you sound crazy
Focus on a small, specific market
You need a market that is going to
be big in ten years

9. Develops
Over ten years
Think global
Change the world
Why now?
Do you like it yourself?
Clearly articulated vision

10. A career in
music?
How to say ‘yes!’
Review personal skills
Learn entrepreneurial skills
Add value
Realistic mindset
Do you want to build a great team?

11. Find an audience
Make what people want

15. TEAM

17. Friends, family and fools

18. Your team
Formalized, empowered and
responsibilities
Get the best people
Find experts in a domain
Find tough and calm people
Experience matters a lot
Try not to hire

19. LAWYER
BOOKING
AGENT
ACCOUNTANT
PERSONAL
MANAGER
YOUR SUCCESS
MENTOR SOCIAL DIGITAL TRAINER PR COACH

20. Try not to hire
You’ll lose a lot of money
Be proud on a small team
Hire if you have a desperate need
Mediocre people kill your career
Find new hires through hires

21. How to find
good people?
Three questions
Are they smart?
Do they get things done?
Do I want to spend a lot of time
around them?

22. Do projects
It’s like dating

23. Mentors
You need them when you’re on a roll

25. What is your
job?
Figure out what to do and how
to get it done
Set the vision
Make money
Take people on your journey
Hire and manage
Make sure the team executes

27. Start a
movement
How do you do that?
Quick
Do whatever it takes
Show up
Don’t give up
Be courageous

28. PLANNING

29. The planning
process
Online tools. Share.
Opportunity
Business Model
Strategy
Timeline

30. Business Model Canvas

32. Digital Maturity Level

33. Roadmap

34. Checklists

36. Always keep momentum

37. RESOURCES

38. What do you
have?
What don’t you have?
Money
People
Time

39. HEALTH

40. How do you
measure?
Find help from experts
Financial health
Emotional health
Physical health

42. 0,0001%
Makes it to the DJ Mag Top 100

43. $19.09
Hourly mean wage independent artists (US, 2014)

50. Later stage
advice
But a waste of time until you
have something going on
Management
HR
Productivity
Legal, finance, accounting and tax
Your role in the team
Marketing and PR
Dealmaking

51. How do we start?
Grab your smartphone