It is small, demanding and constantly changing. What is it? One topic on trends in mobile design. How to follow and survive them. Sincere and personal from the experience of a simple designer.

1. Kostantin Stambolov Senior designer at Economedia Mobile me UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

2. Mobile me Mobile version available at: sebastianz55.org/events/uxsofia/ UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

3. You know stuff – share it! Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

5. Mobile sites vs mobile apps

6. Problems and solutions

7. Where are we now?

8. Trends. How to follow and survive Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

9. Who we design for & why? UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

10. Design is all about users & their needs Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

11. Prioritize media & enhance coverage Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

12. Mobile sites vs applications UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

14. It follows the “Unity Principle”

15. It's designed for a platform

16. It has “Focus & Content” Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

18. Problems & Solutions UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

21. One column layout

22. Page size - would you wait for it?*

23. Readable text + default fonts

24. Sprites, CSS3 & HTML5 Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/ * inappropriate page size could be result of reponsive design

26. Content should response to user action

27. Adapt to screen size – use @media queries

28. Flexible grids improve UX

29. Tests always bring best results

30. When desperate – use .js** Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/ ** Responsive (Adaptive) web design, Alexander Gyoshev

31. Where are we now? UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

33. Designing for mobile is not just taking an experience and shrinking it down.

34. HTML5 & CSS3 are in the begining of

35. their rise.

36. There is a fight between content and ads.

37. It's about people not devices. Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

38. Trends. How to follow and survive. UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

40. Users will pay for content... in some way.

41. There will be new ways to transfer data.

42. Mobile marketing will continue to grow.

43. Mobile services will be more engaged in social networking. Kostantin Stambolov, Economedia sebastianz55.org/events/uxsofia/

44. Your Questions? UX design and usability for mobile 25 – 26 May 2011 in Sofia, Bulgaria www.uxsofia.com

45. Thank you. Very much. :) email: [email_address] skype: sebastianz55 www.uxsofia.com