Neos CMS & SEO - The Next Level - NeosCon Dresden 2019
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The great features that Neos CMS 4.3 offers for SEO and how it can be extended further with community packages and the Yoast SEO for Neos integration.
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Neos CMS & SEO - The Next Level - NeosCon Dresden 2019
- 1. THE NEXT LEVEL NEOS ❤️ SEO SEBASTIAN HELZLE - NEOSCON DRESDEN 2019
- 2. SEO WITH NEOS CMS - ABOUT ME ABOUT ME ▸Consultant for web development & agile ▸Many years of Neos CMS, TYPO3, Scrum experience ▸Certified Scrum Master ▸Neos core team member ▸@home in Karlsruhe & Cambodia ▸Hiker & baker ▸@sebobo
- 3. SEO WITH NEOS CMS - AGENDA AGENDA ▸Introduction ▸Neos.SEO 3.0+ ▸Community packages for SEO in Neos ▸Yoast SEO release ▸The next level ▸Summary
- 5. WHY DO I TALK ABOUT SEO
- 6. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Neos.SEO 3.0 https://github.com/neos/neos-seo
- 7. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Meta description, title & keywords
- 8. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Canonical link & robots tag
- 9. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Alternate language links
- 10. SEO WITH NEOS CMS - NEOS.SEO 3.0+ OpenGraph Meta tags
- 11. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Additional Facebook specific metatags
- 12. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Twitter Cards
- 13. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Extendable fallbacks for images, title and more
- 14. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Visualize fallbacks
- 15. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Social image presets
- 16. SEO WITH NEOS CMS - NEOS.SEO 3.0+ XML Sitemap
- 17. SEO WITH NEOS CMS - NEOS.SEO 3.0+ robots.txt generation
- 18. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data helpers
- 19. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Breadcrumb
- 20. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Website
- 21. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - Social Profile
- 22. SEO WITH NEOS CMS - NEOS.SEO 3.0+ Structured data - other helpers ‣ Image ‣ WebsiteSearch ‣ Generic extendable object
- 23. SEO WITH NEOS CMS - NEOS.SEO 3.0+ More structured data features coming
- 24. SEO WITH NEOS CMS - NEOS.SEO 3.0+ The roadmap for 3.x and 4.0
- 25. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Group SEO related features in UI
- 26. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Quick start wizard for new pages
- 27. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Asynchronous sitemap generation
- 28. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate YOUR feedback!
- 29. COMMUNITY PACKAGES FOR SEO IN NEOS
- 30. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Ttree.LinkedData https://github.com/ttreeagency/LinkedData
- 31. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Neos.RedirectHandler https://github.com/neos/redirecthandler
- 32. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS WebExcess.RedirectHandler.Backend https://github.com/webexcess/redirecthandler-backend
- 33. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS MOC.ImageOptimizer https://github.com/mocdk/MOC.ImageOptimizer
- 34. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Sitegeist.Origami https://github.com/sitegeist/Sitegeist.Origami
- 35. SEO WITH NEOS CMS - AVAILABLE SEO MODULES FOR NEOS Error pages in 4.3
- 36. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Yoast SEO for Neos 1.0 Beta (formally known as Shel.Neos.YoastSeo) https://github.com/Yoast/Yoast-SEO-for-Neos
- 37. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Concept based on Wordpress plugin https://yoast.com
- 38. SEO WITH NEOS CMS - YOAST SEO INTEGRATION
- 39. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos inspector integration
- 40. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Neos Analysis view
- 41. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Using Open Source analyzer and React components by Yoast
- 42. SEO WITH NEOS CMS - YOAST SEO INTEGRATION Work started on Version 2.0
- 43. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Google Search Console integration Worked — until Google broke the API
- 44. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Fully embrace Neos React UI Will break support for Neos 3.3 & older UI versions
- 45. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Features for supporting redirect management
- 46. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Improve UX based on feedback for 1.x
- 47. SEO WITH NEOS CMS - YOAST SEO INTEGRATION 2.0 Planning premium variant with additional features
- 48. SEO WITH NEOS CMS - YOAST SEO INTEGRATION https://yoast.com/yoast-seo-platforms/
- 49. THE NEXT LEVEL
- 50. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 SEO dashboard
- 51. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Integrate information from other sources
- 52. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Tracking data
- 53. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Search console
- 54. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Internal system data
- 55. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Custom KPIs
- 56. SEO WITH NEOS CMS - NEOS.SEO 3.X AND 4.0 Other sources
- 58. SEO WITH NEOS CMS - SUMMARY Neos delivers a ton of great SEO features
- 59. SEO WITH NEOS CMS - SUMMARY Start using Yoast SEO now
- 60. SEO WITH NEOS CMS - SUMMARY More to come!
- 62. @SEBOBO FEEL FREE TO CONTACT OR HIRE ME!
Notes de l'éditeur
- More cases in which we disable the canonical or automatically set the robot tag
- With fallbacks for title, description, etc…
- Like profileId, admins, pages
- Now with fallbacks to the values from the OpenGraph fields
- Now with fallbacks to the values from the OpenGraph fields
- With images and alternate language links
- Can be extended via fusion. Includes the sitemap links by default.
- Talked to several agencies during the last sprints and integrated lots of features and extensibility improvements
- Use YAML configuration to build structured data instead of Fusion
- Compression 50-80% usually based on used library
- Offers processing via job queue
- * No need for additional packages (MOC.Redirect or Sitegeister.MoveAlong) anymore for most use cases. * Configurable via Fusion
- Leads to better performance Communication between Snippet Editor & Inspector
- Multiple focus keyphrases Most used words and phrases Linking suggestions Export SEO scores and focus key phrase data for the whole site
- Give general overview of the SEO status on individual pages, subtrees and the whole system
- update frequency