Run Walk Ride Film Festival 2011

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Run Walk Ride Film Festival A Closer Look at the World of Online Video for Fundraising Run Walk Ride Conference 2011 Presented by Michael Hoffman, CEO, See3 Communications Michael Hoffman: See3 Communications

Why am I standing here? @michael_hoffman ,[object Object]

Former managing director of venture capital firm

Started internet companies back in bubble #1

Making the web deliver ROI for nonprofits

Doesn’t run, walk or ride enoughSee3 Communications is an interactive communications agency that works exclusively with nonprofits, foundations, associations, and social causes. We specialize in online strategies and campaigns, video production, and web design & development.

Meet Tim Hey Guys! Tim’s a real mensch. Every year he runs in a fundraising event and does everything he can to really make his participation count. He’s also gotten pretty media savvy lately.

Tim Made a Video But this year Tim didn’t just run. Tim wanted his run to have more impact and reach more people who could donate. Tim wanted a multiplier. So he made a video. It was easy, really.

And People Were Watching Thanks for your donation! This time Tim raised more dollars than he had raised in all his previous runs combined. His cause benefited and he learned a valuable lesson: Video raises money

A Simple Equation DONATIONS AWARENESS SHARABILITY VOLUNTEERS ADVOCATES RECOGNITION APPRECIATION SPONSORSHIP AWESOME YOUR EVENT

Some More Numbers for You ,[object Object]

More than 24 hours of video is uploaded to YouTube every single minute

There are as many people over 55 watching video on YouTube as there are under 18.

Cisco predicts that 90% of the web’s data will be video within four years

For-Profits Understand This ,[object Object]

Zappos reports a 6% to 30% increase in sales for products with video. (ReelSEO, December 2009)Fundraisers Can Use This ,[object Object],[object Object]

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Run Walk Ride Film Festival 2011

1. Run Walk Ride Film Festival A Closer Look at the World of Online Video for Fundraising Run Walk Ride Conference 2011 Presented by Michael Hoffman, CEO, See3 Communications Michael Hoffman: See3 Communications

2. Click Icon to Play

4. Former nonprofit fundraiser

5. Former managing director of venture capital firm

6. Started internet companies back in bubble #1

7. Making the web deliver ROI for nonprofits

8. Doesn’t run, walk or ride enoughSee3 Communications is an interactive communications agency that works exclusively with nonprofits, foundations, associations, and social causes. We specialize in online strategies and campaigns, video production, and web design & development.

9. Meet Tim Hey Guys! Tim’s a real mensch. Every year he runs in a fundraising event and does everything he can to really make his participation count. He’s also gotten pretty media savvy lately.

10. Tim Made a Video But this year Tim didn’t just run. Tim wanted his run to have more impact and reach more people who could donate. Tim wanted a multiplier. So he made a video. It was easy, really.

11. …And He Shared It Online

12. And People Were Watching Thanks for your donation! This time Tim raised more dollars than he had raised in all his previous runs combined. His cause benefited and he learned a valuable lesson: Video raises money

13. A Simple Equation DONATIONS AWARENESS SHARABILITY VOLUNTEERS ADVOCATES RECOGNITION APPRECIATION SPONSORSHIP AWESOME YOUR EVENT

14.

15. More than 24 hours of video is uploaded to YouTube every single minute

16. There are as many people over 55 watching video on YouTube as there are under 18.

17. Cisco predicts that 90% of the web’s data will be video within four years

18.

19.

20.

21. Just this small collection of videos adds up to over 110,000 views on YouTube alone

22. Runners/Walkers/Riders are making their own video just as much as organizations are creating this content

23. Videos are a multiplier. Video is letting these single day events live online forever – building awareness, recruiting volunteers, and driving donations

24.

25. New ways for any sized organization or any participant to create and share video

26. New ways to make your videos interactive and personal

27.

28. Don’t be afraid to use humor

29.

30.

31. A 1:1 connection that appeals to the way people identify with causesClick Icon to Play

32.

33. If you see great online video anywhere – think about how you can adapt a style or approach to tell the narrative of your event

34. Sign up for the Daily DoGooder and get great examples of the best and most interesting uses of online video delivered to your inbox every day – no more last minute searchingsee3.net/dailydogooder

35. And Keep Making Great Stuff Click Icon to Play

36. Thank You! Email: michael@see3.net Twitter: @Michael_Hoffman Phone: +1773-784-7333 The slidedeck and links will be available after this session at www.see3.net/run-walk-ride

Run Walk Ride Film Festival 2011

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