4. What makes a business sustainable?
WHAT DOES “SUSTAINABILITY” MEAN IN BUSINESS?
In business, sustainability refers to doing business without negatively impacting
the environment, community, or society as a whole.
Sustainability in business generally addresses two main categories:
The effect business has on the environment
The effect business has on society
Source: HBR Online What is sustainability in business? https://online.hbs.edu/blog/post/what-is-sustainability-in-business
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What and How to Start Up Your Business
✔ You are here today – Start Up Day!
✔ Free Access to Databases that are specific for Starting and Growing your
Business
✔ Free Access to Business Collections and Resources across the BIPC Network
✔ Access to Events that can help you from Idea to Growth stages
✔ One-to-One Business and IP Information Clinics across the BIPC Network
✔ Expert Partners who run events, and are available to meet for specific areas
✔ Networking opportunities such as Coffee Mornings, Inspiring Entrepreneurs,
Inventors Club, Precious Nights, I4G Growth Club
✔ Projects Programmes: Start Ups (SiLL) and Innovating for Growth (I4G) for
BIPC London, Business Mentoring
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Start Up Books – Some on SDGs
• AvaCreate a gender-balanced workplace / Ann Francke – SBH.ODHR.130
• Building an inclusive organization: leveraging the power of a diverse workforce / Stephen Frost, Raafi-Karim
Alidina – SBH.ODHR.118
• Birds of all feathers: doing diversity and inclusion right/Michael Back – SBH.ODHR.144
• Brands on a Mission: how to achieve social impact and business growth through purpose / Myriam Sidibe –
SBH.MSM.222
• The Organic Advantage: master SEO and natural traffic generation for your ecommerce business to achieve
reliable, sustainable growth / Martin Hayman – SBH.MSM.191
• Greener marketing / John T Grant – SBH.MSM.220
• Social entrepreneurship as sustainable development: introducing the sustainability lens / Tamara L. Stenn –
SBH.STAR.122
• The Business of Good: social entrepreneurship and the new bottom line / Jason Haber – SBH.STAR.123
• Social start-up success: how the best non-profits launch, scale up, and make a difference / Kathleen Kelly
Janus – SBH.STAR.128
• How to be a social entrepreneur make money & change the world / Robert Ashton – SBH.STAR.47
• Social entrepreneurs: starting out, scaling up and staying true / Michael Gordon – SBH.STAR.166
34. Questions in Chat or Q&A Box –
Some Photos Sourced from Unsplash
Email: seema.rampersad@bl.uk
Reader Pass for the British Library
visits. Industry Guides for guide to
resources - https://www.bl.uk/business-
and-ip-centre/industry-guides
BIPC Network -
https://www.bl.uk/business-and-ip-
centre/national-network