for entrepreneurs that are looking to connect or pitch to investor in all stages helping you understand first how an investor or vc investment process work and what not todo while pitching your idea to help increase you chances of creating a better relationship

2. Seif Aldin Bahgat
Seif has 7+ years of Professional experience specializing in
Marketing management and branding building in sector such as
(Financial, NGO’s, FMGS) working in various organization in the
MENA region playing a vital role in developing communication
strategies and managing communication channels Seif Was the
Deputy Marketing Manager In Caveo Global Kuwait and was the
Head of Digital Marketing BGCOM managing accounts for
corporates such (Giza Systems, NVIDIA ) Seif is Currently the
Program Scout at Flat6labs Cairo Looking for startup and
passionate entrepreneurs from Around Egypt to join the
program also he is the Director of Startup Grind – Giza Chapter

3. Disclaimer:
This is not a solid guideline for pitching to investors
this is a collection of common cases and experience
from different levels of investor from all around the
region with different point of views

4. Business doesn’t have a Manuel you're
not buying a coffee table from

10. What is an Investor?
A person or organization that puts money into
financial schemes, property, etc. with the
expectation of achieving a profit.

11. Types of Investors
Angel InvestorInstitution
Investors
Friends / Family VC

12. Institution Investors
● Banks, Government Grants, Funds, Outside
Aid
● Accessibility: Hard
● Types of Investment: Post Profit Companies,
Other Privet Funds
● Starting: 250K$

13. Venture Capital
● Privet, Corporate
● Accessibility: Easy
● Types of Investment: Pre-Seed, Seed, Series
● Starting: 35K$

14. Angel Investors
● Wealth Individuals, Networks
● Accessibility: Easy
● Types of Investment: Pre-Seed, Seed
● Starting: 25K$

15. Family & Fools

16. What is a Pitch ?
A Pitch is Clear and Direct way to describe
your business to an individual or a group of
investors or judging panel

17. Understanding the
market
Types of Pitches
Elevator PitchTwitter Pitch Investor Pitch

18. How an Investor Thinks

19. Understanding the
market
How dose a VC work ?

20. Understanding the
market
How dose a VC work ?
10

21. Is it 10X or 40X ?
80
20
Founders Seed Investor
25
5
12
18
25
15
Founders Seed Investor Series A
Series B Series C ESOPs

22. Tech IP Market Team
Investor
Value Add
What an investor looks for

23. 7# Not Addressing Deficiencies

24. The 40X Hunt Begins

25. • How is this Business or Idea is Going to make
40X the evolution ?
• Do I like the person’s mindset Infront of me ?
• How is this different then the competition ?
• What is the problems we may face in the
next 4 years
• How can I help him /her ?

26. A Clear Business is a Happy
Business

27. We are the Next
Airbnb/Yelp/Starbucks/ IKEA /
Cairo Festival

32. One Services is TO Many

33. You Can’t
Save The
World

34. TOOOOOO MUCH DETAILS

35. Set a GOAL!
- Investment
- Publicity
- Business Development

36. Hello My Name Is Mahmoud We are a specialized team of high
individuals trying to connect the consumer base of facial cosmetics
through world word web with the distribution partners of manufactures
from all round the provide the highest of quality locally
Do you mean an ecommerce for makeup ?
Yes

38. Hello My Name _______
My Company ________
is developing ____________
to help __________
( Solve Problem ) (Secret Sauce)

41. PROVE IT !

43. OUR MARKET SIZE IS 1 Trillion
EGP and we only need 1%

44. We have no competition
Then there is no market to invest
in :D

45. 5# Calming there is no
competition or not adding them
Then there is no market to invest
in

46. 5# Calming there is no
competition or not adding them
Then there is no market to invest
in

47. We are better then the competition
because our team is bigger
We are the first at what we do
The competition has no traction

48. We are in talk to close deal which
will lead to 100M in revenue
Call me when it closes

49. Other Investor are whiling to invest in
us
Like Whom ?

50. PROVE IT
● Always Mention your resources
● Always be transparent
● Know your market
● Know your competition
● If it didn’t close its not a deal

51. 4# BOLD Statements Without
Resources

52. The Approach

53. Investor

54. Why am I looking for an investor ?
Why he should listen me ?

55. UNDERSTANDING
STRATEGY

58. Do your research
● Understand their strategy ( Industries, Business Models)
● Investment History (Portfolio Companies, Investment Date, Stage, Current Progress,
Competition)
● The Person in Charge (LinkedIn, Interviews, Social Media , Experience)

59. “you must study your investor the
same way you study your market if
you don’t get the investment then you
didn't study your market well enough”

60. Being Miss understood
● EGO
● Being Defensive
● Being too formal
● Too Salesy

61. 6# Being Miss understood

63. 6# Being Miss understood

64. “Ego=1/Knowledge
More the knowledge lesser the ego,
lesser the knowledge more the ego.”
― Albert Einstein

65. Your Being Defensive

66. NOOOO IM NOT

67. Your Wrong
You Don’t Understand
To Be Honest
Trust ME

68. TALK TO MY LAWYER

69. NDAown Author is licensed under CC BY

71. TOO SALESY

72. Being Miss understood
• Don’t be Defensive – Be open to criticism
• Don’t be too formal – investment is like marriage
• Transparency
• Leave your EGO at the door or the investor will break it
THIS IS NOT A WARRNING

73. 5# Calming there is no
competition or not adding them
Then there is no market to invest
in