Become an SEO Super Hero
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An intro into SEO conducted in Saudi Arabia by Lee Mancini. Get insights into how SEO is a major part of any online marketing strategy. Learn some of the strategy and get real hands on tips and tricks which will greatly improve your ability to make your website rank in search engines and become an SEO Super Hero and beat up your competition.
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Become an SEO Super Hero
- 1. Workshop 1 A Beginners Guide to Search Engine Optimisation
- 4. 93% Of Online Experiences Begin with a Search Engine https://www.slideshare.net/secret/spdmv5eSUSd3da
- 5. Who We Are
- 6. WHO WE ARE DEDICATED BIGGEST OUTREACH TEAM COMMITED TO CONTENT CREATION PROPRIETARY TOOLS PEOPLE
- 7. WHO WE ARE INTERNATIONAL GLOBAL NETWORK 33COUNTRIES
- 9. Zeentree.com is Sekari’s answer to developing Digital Magazine Content efficiently and cost effectively.
- 10. • Zeentree.com is a new service that provides brands with a fully- integrated monthly digital magazine available in multiple languages • Zeentree.com plans, creates, cultivates and publishes amazing content for you or your brand, delivered as a digital magazine. • Zeentree.com provides fresh multilingual content delivered by digital natives – all of our content is created by native speakers to the language the content is required in. No translation automation in sight! DTCM_T_GEN15_MJ_301 10
- 12. Agenda 1. History of Search 2. Search engine results pages 3. The evolution of search 4. The theory of Search Engine Optimisation 5. How Search Engines have changed 6. Three Pillars of SEO 7. SEO Process 8. Keyword Research 9. Demonstration and examples
- 14. What is SEO? Rand Fishkin – CEO of Moz.com “SEO is the combination of tactics and strategies, including, but not limited to, optimization of information architecture, usability, content focus, audience targeting, design, development, keyword research, keyword placement, link building, social media marketing and any other online or offline branding/marketing elements that support the goal of receiving more traffic from search engines.”
- 15. Early Search? Document Query Information Need Document Representation Match Search Engines used classical information retrieval techniques developed in the 1960s and brought them online.
- 16. How Did Google Get so Big? Google changed the game with more academic approach. • PageRank • Citations & Links • More accurate and useful to search users. • Continually adapting the algorithms.
- 17. What Makes Google Different? World’s largest search engine Processes 100 billion searches a month 3.3 billion searches a day Over 65% of the global search market Made $44 billion in ad revenue in 2014
- 18. Search Engine Market Share 67% Global market share
- 19. Search Engine Market Share
- 20. The Kingdom of Saudi Arabia Google 94.16% Bing 2% Yahoo 1.86% 20 https://www.statsmonkey.com/sunburst/18494-saudi-arabia-search-engine-market-share-usage-statistics- 2014.php
- 24. Search Volume Higher rankings = higher traffic
- 25. Type of Content & Search Result Early Results Page Todays Results Page SERPs have became much more varied from the old ten text link results making it harder to stand out
- 26. Type of Content & Search Result Image Carousel Ads Text Results with sitelinks Google News Knowledge Graph
- 27. Type of Content & Search Result Map Listing High Volume Keyword Ads Even though “SEO Dubai” is a high volume keyword it is difficult to gain traffic as all organic listing are below the fold
- 28. Organic vs Paid
- 30. Search Engines had to Change
- 32. Algorithm updates – Mobilegeddon Mobile search passed desktop in 2015 Non-mobile friendly websites were devalued in Mobile search
- 33. New vs Old SEO Old SEO New SEO One keyword per page Focus on topics of information Focus on Rankings Engagement with a Brand or Service Create content for engines Create content for people Low value content High value content for an audience Set of ranking factors Ever changing ranking factors VS User engagement becomes an important ranking factor
- 34. The Theory of Search Engine Optimisation
- 35. 3 Pillars of SEO 3 Pillars of SEO TECHNOLOGY REPUTATIONCONTENT
- 36. SEO Primary Ranking Factors Relevancy: How close a match a given web page is to the term being searched upon Google determines this from elements on the page such as the page title, URL, content and the anchor text of links on the page Authority: How important a web page is in the eyes of Google and at the heart of the Google algorithm - called PageRank Calculated based on number of inbound links from other web pages and the authority of those web pages On Page Factors Off Page Factors
- 37. How is this typically achieved? Projects are typically approached in four stages: 1. Research & Analysis (what key phrases are people searching for?) 2. On-page Optimisation (to create new / optimise existing website content including images, videos and pdf documents) 3. Off-page Optimisation (to increase a websites authority / importance) 4. Social Media Optimisation (optimise your presence on social media websites) SEO offers: cost-effective customer acquisition, fixed costs, measurability, brand visibility and credibility, repeat business and a wider insight into customer behaviour
- 38. Links from other websites are still a predominant ranking factor for Google. Social Metric still play a relatively small role. 38 https://moz.com/search-ranking-factors
- 39. 39
- 42. Keyword Research Tools 1.Google Adwords Keyword Tool 2.Search Console or Webmaster Tools 3.Google Suggestions 4.Google Trends
- 43. Keyword Research Tools We use the first option to find new keywords
- 44. Keyphrase Research Tools Insert key-phrase suggestions Insert a landing page Insert location, language & negative keywords
- 45. Keyphrase Research Tools Keyword tools gives you a number of suggestions based on your seed keywords. You are able to download all the keywords and volumes
- 46. Search Console/Webmaster Tools In the search analytics section of Google Search Console you can see which keywords users are clicking on for your website and which keywords you are appearing for.
- 47. Setting UP Webmaster Tools http://www.wordtracker.com/academy/learn-seo/analytics/set-up- google-webmaster-tools Set Up Google Account Set Up Google webmaster account: http://www.google.com/webmasters/tools Verify your account: HTML Tag or Google Analytics Add a sitemap: XML Site Map Preferred
- 48. Google Suggestions/ Related Searches Google SERPs provide suggestions based on other searches that might help you. We can use these to get keyword ideas when conduction research
- 49. Google Trends Google Trends show the popularity of a certain keyphrase over time. You can compare it to others to see if they are likely to increase or decrease.
- 50. Google Trends We can use trends to find seasonality or events that spike interest
- 51. Google Trends We can get search results from custom dates
- 52. Keyword Research
- 53. Keyword Research Good Key- phrase Selection Relevancy Search volume CompetitionUser Intent Type of Content
- 54. High Low High volume, low conversion Low volume, high conversion Cost,competition Keyword popularity, search volume General phrases: “cycling”, “bikes” Even more descriptive phrases: “how to repair a flat tire” 2-4 word phrases: “road bike reviews”, “bike to work” The Long Tail of Search Marketing
- 55. Relevancy Are these key-phrases relevant to your product and website.
- 56. Relevancy Sekari has a page that is highly relevant to key-phrases suggested. We can leave these key-phrases in our list
- 57. Search Volume We can see how many users search for each key-phrase on a monthly basis. The higher the volume the higher the potential for traffic
- 58. Search Volume Higher rankings = higher traffic
- 59. Competition Competition is a PPC metric that can inform our decisions on the difficulty to rank Suggested bid is also an indication of competition. Higher the suggested bid = higher competition
- 60. User Intent User intent: • Navigational • Informational • Commercial Investigation • Transactional
- 61. Key-phrase Map URL Primary Keyphrase Secondary Keyphrases http://www.regus.ae/international-business/new-market-presence/virtual-offices.aspx virtual office dubai virtual office in dubai, dubai virtual office http://www.regus.ae/office-space/united-arab-emirates/abu-dhabi office space in abu dhabi office space abu dhabi http://www.regus.ae/office-space/united-arab-emirates/dubai office space dubai office space for rent dubai, serviced offices dubai http://www.regus.ae/products/meeting-facilities/meeting-rooms.aspx meeting rooms in dubai meeting rooms hire dubai http://www.regus.ae/products/offices/ office space for rent dubai office space for rent in dubai, serviced offices in dubai http://www.regus.ae/products/offices/business-centres.aspx business centre dubai business centre in dubai, business centres dubai http://www.regus.ae/products/offices/home-working.aspx working from home dubai home business in dubai, working from home in uae http://www.regus.ae/products/offices/office-space-to-rent.aspx office space for rent in dubai office space for rent in abu dhabi, serviced offices dubai http://www.regus.ae/starting-a-business/ how to start a business in dubai business setup in dubai, starting a business in dubai
- 62. Keyword Research Round-Up Research Factor Summary Relevancy Keyphrases must be relevant to your product or service Search Volume Volume can result in more traffic but not all high volume keyphrases are worth targeting Competition Competition can give you an idea of the difficulty to rank. User Intent Keyphrases should be split into user intent categories. Content & Search Results Search results vary and it is not always worth ranking highly
- 64. On-page Optimisation On-page optimisation refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. These include the following common elements: • Title tags • Meta descriptions • H1 tags • Alt Tags • Copy optimisation • Internal linking • Schema Markup • Website architecture What is this page about?
- 65. On-Page Content Elements Title Tag Header Tag Body Copy Key-phrases & Synonyms
- 66. Title Tags • The most important element on the page. <head> <title>SEO Services Dubai | Sekari</title> </head> Can be found in the html head of the page Appears in SERPs as the blue text Appears in TAB of your browser
- 67. Guidelines for Title Tags Keep them under 60 characters Use the Primary Keyphrase Use the Brand Name for awareness Make sure the title is unique to the page Make sure the title is relevant to the content 41 characters Use a separator to separate keyphrases & brand
- 68. Meta-Description <head> <meta name="description" content="Sekari provides SEO services in Dubai and is a leading Search Optimised Content Marketing agency"> </head> Can be found in the html head of the page Appears in SERPs below the Green URL
- 69. Guidelines for Meta-Description Keep them under 155 characters Use the Primary Keyphrase Use the Brand Name for awareness Make sure the description is unique to the page Entice the user to click through to the page 122 characters Feature any specials or offers to get a better CTR
- 70. Titles & Meta Descriptions Can negatively affect click- throughs Exceeding the character limit means the results are truncated
- 72. Header Tags <h1>On-Page Factors</h1> Can be found in the HTML code of the page H1 tag is the main heading of a page
- 73. Guidelines for Header Tags h1 should feature the primary keyphrase Helps separate key parts of the page and give structure Think of it as the title of a chapter in a book Sub-heading to feature secondary keyphrase h1 h2 h3
- 74. How Onpage has changed? Google now understands relationships between key- phrases and this has changed the way we have optimized pages.
- 75. How Onpage has changed? Google has a vast number of commonly used synonyms which allows us to write more naturally
- 76. Internal Linking Google follows internal links to find all your content
- 77. Internal Linking Use keyphrases as anchor text to give search engines an idea of what the destination page is about <a href=http://www.regus.ae/meeting-rooms title=“meeting rooms">meeting rooms</a>
- 78. On-Page Summary Research Factor Summary Titles Need to be unique and contain primary keyword. Less than 60 Characters Meta Descriptions Need to entice a click through to the page. Less than 155 characters Headers Give a heading to the document like a book chapter. Image Alt Tags Describe what is in the image and use key- phrases Body copy Well written, use key-phrases and common synonyms Internal Linking Use key-phrase for the anchor text. Helps with crawability of the website
- 80. Schema Mark-Up A specific vocabulary of tags (or microdata) that you can add to your HTML to improve the way your page is represented in SERPs. Ratings Price Specifications Leads to improved click through rate by making the result attractive
- 81. Schema Mark-Up Ratings Price Specifications Markup for the review rating. Information needs to be on the page for it to be marked up.
- 82. Data Highlighter in Search Console Click start highlighting and follow the prompts Search Console has a tool to highlight your data saving you from using schema
- 83. Data Highlighter in Search Console Highlight the information on the page and select what the information is
- 84. Website Architecture Google looks for a logical organized structure to easily identify content
- 85. Technology
- 86. Technology refers to the underpinnings of the website Technology
- 88. Duplicate Content Search engines do not like duplicate content. 1. Considered a spamming technique and can get you panelised. 2. Search engine does not know which page to include or exclude and will not list all of the pages. 3. Search engines don’t know which page to add the link metrics and may dilute link metrics or not apply them at all. 4. Don’t know which version to rank and will look for the original version 88
- 89. HTML & XML Site Maps Sitemap is the gateway to your website for search engines. 89
- 91. www. Vs Non www. http://www.sekari.com http://sekari.com http://sekari.com/index 91
- 92. Be aware of robots.txt Intro to Technology Hermes Retreat doesn’t rank 1st for its own brand name due to technical issues. Even a warning in the SERPs about their robots.txt file
- 93. No Index, no follow Intro to Technology The meta robots noindex tag has been left on after the website has gone live meaning they have not been crawled and indexed by search engines.
- 94. Local Strategy
- 95. 3 Main factors affecting local results
- 96. Relevance is how well a local listing matches what someone is searching for. Adding complete and detailed information about your brand in a specific country can help us better understand your business and match you to relevant search results. 1. Relevance
- 97. Just like it sounds -- how far is each potential search result from the location term used in a search? If you don't specify a location in your search, we'll calculate distance based on what we know about your location. 2. Distance
- 98. This describes how well-known or prominent a business can be. This is based on information we have about the company from across the web (like links, articles, and directories). Some businesses are more prominent in the offline world, and we try to reflect this online as well. 3. Prominence Stand Out, Be Found
- 99. Starbucks.me regus.ae trying to rank in Saudi Domain & URL Signals Strongest signal for local search Geo targeted by default
- 100. Domain & URL Signals Pros Cons
- 101. Href Lang: You don’t want the wrong page outranking your relent local page
- 103. Content specific per country Starbucks.me mena.starbucks.com/en 103
- 104. Regus.ae? Now Saudi Sub-Domain ranks and points to Saudi website 104
- 105. Micro Moments & Mobile Content
- 107. 107
- 108. Moments: Right Content at the Right Time
- 111. Crafting Mobile Content Body text becomes more important Shorter text becomes important for quick answers and results
- 113. Intro to Reputation (Link Building) Reputation
- 115. In a February, 2014 Google Webmaster video Matt Cutts stated that, “…backlinks, even though there’s some noise and certainly a lot of spam, for the most part are still a really, really big win in terms of quality for search results.” Meaning that link building is still a crucial step to be made by any company seeking to be seen in the SERP’s
- 119. 119
- 120. Some good websites to keep learning about SEO www.searchengineland.com www.Moz.com www.Searchenginewatch.com http://static.googleusercontent.com/media/www.google.com/ en//webmasters/docs/search-engine-optimization-starter- guide.pdf 120
- 121. THANK YOU 93% Of Online Experiences Begin with a Search Engine https://www.slideshare.net/secret/spdmv5eSUSd3da
- 122. Thank you! T: +971 4 4342816 • F: +971 4 4342801 • E: info@sekari.com SEKARI JLT, Unit 2804, Mazaya Business Avenue BB1, Jumeirah Lakes Tower, PO Box: 634312 Dubai, UAE www.sekari.com • twitter.com/sekarisearch • linkedin.com/company/sekari • Managing Director of Sekari & Zeentree.com • 20 years in digital marketing • 15 years in the Middle East • 2000, Sold Media2b for Venture Capital to BA Media Group Plc • KLM Royal Dutch Airlines, Jumeirah, Emirates Hotels and Resorts Lee Mancini lee.mancini@sekari.com https://ae.linkedin.com/in/leemancini
Notes de l'éditeur
- Intro workshop and we will try cover everything as simply as we can but if you want to ask a question please feel free to do so. We will start with what SEO is, We will then look at Early search engines, how google changed the industry and how they grew so big. We will then look at the differences between Organic and Paid search. We will then cover how search engines have changed over the years and what this has meant for SEO. We then go into what makes up an SEO campaign and then cover keyword research in detail. At the end we all conduct our own key-phrase research.
- Most of you here today will know what SEO is to some degree but for those of you that are unsure and a reminder for the others in the room Rand Fishkin one of the leading figures in SEO considers SEO to be….. Essentially SEO is a way to use search engines to drive more traffic to your website and increase brand awareness in the process.
- We all use Google but how Changed the way search engines worked Classical information retrieval technique developed in the 1960s Talk through diagram Lead to inaccurate results and the spammy practices and keyword stuffing and cloaking. Gap in the market
- As a result there was a gap in the market for a smarter more accurate search engine and in stepped Google. Larry Page and Sergey Brin were academics at Stanford University Developed PageRank People think it is named after the ranking of pages or the value of pages on the web Academic principles Example paper on dolphin intelligence you would use papers by leading marine biologists. Take this principle to the web All links not equal joes cupcake blog and bbc food network blog Google assigns a score to each webpage This lead to more accurate results and Google grew from strength to strength. This is a very simplistic explanation of the algorithm and Google is constantly adapting the algorithm. Most SEOs say that there are over 200 factors that determine rankings but links are still considered the most important.
- This algorithm has lead Google to be…
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- The three main Search engines that dominate market share are Baidu in China, Google has struggled with regulations in china but these have recently been lifted so Google might see an increase in users. Yandex in Russia and Naver in South Korea.
- I imagine most of you know the difference between paid results and organic results. Paid results are the top 3 results here and all the results down the side. We can see these days Organic search takes up very little space above the fold.
- Despite this Organic search still accounts for 80% of all clicks from the SERPs. Organic results are more trustworthy compete with millions of pages Paid on the other hand cans get up there by paying so the biggest budget gets the most clicks which can lead to some inaccurate results.
- High volume equals high clicks
- Both drive traffic from the same source Differences in tactics Sekari highly recommends a combined approach.
- It took them a few years but they made some significant changes to tackle poor quality content and webspam. They started with Penguin & Panda. rocked the SEO world. Up to 5% of search queries Panda and Penguin updated & improved. The third major update, was a total revamp of the entire algorithm was Hummingbird in August 2013. understanding the intent of search and lead to semantic search being possible, Google now understood the relationships between keyphrases.
- What did each of these changes mean for SEO and search engines? We start with Panda, Websites that copied other peoples content or had more ads on the page than real content were punished. The next update was Penguin, Here Google’s goal was reduce the number of websites by using link farms or schemes. JC Penny Hummingbird The goal here was not to punish websites improve the results by determining what the searchers intent and sematic relationship between queries was rather than just ranking websites according to the query. “car insurance” and “auto insurance”
- We have spoken a lot of search and how it is has changed but a key component is the rise of mobile and mobile search. Mobile searches passed desktop search in terms of number of searches per day in March this year. This has meant Google has had to adapt their mobile search results. mobile friendly icon Mobilegeddon, It is important to keep mobile in mind with your SEO campaigns and make the necessary changes.
- Let’s take a look at a few strategies that have changed over the years due to these algorithm updates. Old Seo vs New SEO. Have to stay ahead of the game The key take away from all of this is that Google better understands user intent and engagement it uses this data to change its results constantly.
- How do we go about creating good SEO campaign and platform We consider SEO to be made up of three pillars all working together to make a successful SEO campaign. These are: technology, content & reputation. One doesn’t work without the other
- Page title – most important on page factor – shows at the top of your browser window and is what appears in the link text of organic serps Off page and inbound links – PageRank – this is a way for Google to work out if you know what you are talking about and that your content is of high quality The more powerful the pages that link to you, the more your authority increases in the eyes of Google So the name of the game is to get as many links as possible from as many high authority sites as possible To make any significant improvement in rankings, need to address off page factors Create content that is useful and interesting Links that have your desired keywords in (such as the title of documents etc)
- 1. Domain-Level Link Features: 8.22 / 10 Based on Iink/sititation metrics. such as quantity of links: trust domain level PageRank, etc 2. Page-Level Link Features: 8.19 / 10 PageRank. trust metrics quantity of linking root domains: links. anchor text distribution, qualityxspammincss of linking sources. cu: 3. Page-Level Keyword 8. Content-Based Features: 7.87/ 10 Content relevante scoring, onpage optimization of keyword usage: topiemodeling algorithm stores on (ontent, Content quantityu‘ qualitvs‘ relevante. (‘l( 4. Page-Level Keyword-Agnostic Features: 6.57 / 10 Content length readability Open Graph markup, uniqueness: load speed. structured data markup HTTPS, Etc 5. Engagement 8. Traffic/Query Data: 6.55 / 10 Data SERP engagement metrics, (Iickslrcam data: vmtor tramplusagc signals, quantityu‘divcrsItyu‘CTR of queries, both on the domain and page level 6‘ Domain-Level Brand Metrics: 5.88 / 10 Offline usage of brandfldomain name, mentions of brandu‘domain in ncwsvmcdiau‘prcss, toolbaru‘browser data of Site usage, entity assocnation, etc 7. Domain-Level Keyword Usage: 4.97 / 10 Exad-matCh keyword domains partialkeyword mat(hes_ et( 8. Domain-Level Keyword-Agnostic Features: 4.09 / 10 Domain name length: TLD extension SSL (ertifitate etc 9. Page-Level Social Metrics: 3.98 / 10 Quantitva‘uuallty of twcctcd links, Faccbook shares Googlc t 15: etc. to the page
- Now that we know what makes up a SEO campaign how do we go about putting together a process for improving your websites visibility. This is where the SEO process comes in. All SEO starts with keyphrase research. We need to determine how users are referring to your products because this can very different to how you refer to them internally. Once we have a keyword set that we want to target we can develop a content and url structure and optimise each of these pages for the correct keyphrases. Once we know the website is optimized and technically sound we can start with our link building campaign to the main pages on the website, this process takes time and it can be a few months before you see results, we can then analyse our results in terms of rankings, traffic and leads and the process starts again, selecting the keyphrases that have not performed well and we start the process again, finding new keyphrases.
- As we can see KW research is the most important part of the SEO process, select the wrong keyphrases int eh beginning and you will have a difficult time trying to rank for them. Keyphrase research is the practice of finding keywords that people enter into search engines to find your products. Sounds easy, just type in a bunch of keyphrases into a tool and the ones with the most searches are the ones we go for, or we know what we call our products and the world knows about our products, we will just target this term. But there are a number of factors that make a good keyphrase these are..
- Searches per month. paid search behavior. not always accurate local and global search volumes, It is important to know what region and language you are researching not commercial in nature
- High volume equals high clicks
- Competition is a PPC metric that is based on how many people are bidding on a certain keyword phrase. It gives us an idea of how popular the keyword term is and how much effort it will take to rank for this term. Low competition can mean easier to rank for. However we do not use this metric much, it can be used to identify low competition keywords that we can drive traffic to the website via, generally low volume = low competition and therefore less valuable
- Relevance, search volume and competition can only take you so far user intent It can be difficult to determine what the user intent is just from a keyphrase. User intent generally fall into 4 categories. Navigational, informational, commercial, transactional) By determining the user intent we can see whether our content has the potential to rank or not and either choose different keyphrases or adapt our content.
- Most of you here today will know what SEO is to some degree but for those of you that are unsure and a reminder for the others in the room Rand Fishkin one of the leading figures in SEO considers SEO to be….. Essentially SEO is a way to use search engines to drive more traffic to your website and increase brand awareness in the process.
- Content refers to the onpage copy, title tags and meta,descriptions headers, the readability and relevance as well as the structure. Take this Wikipedia page. Keyword association
- As a result there was a gap in the market for a smarter more accurate search engine and in stepped Google. Larry Page and Sergey Brin were academics at Stanford University Developed PageRank People think it is named after the ranking of pages or the value of pages on the web Academic principles Example paper on dolphin intelligence you would use papers by leading marine biologists. Take this principle to the web All links not equal joes cupcake blog and bbc food network blog Google assigns a score to each webpage This lead to more accurate results and Google grew from strength to strength. This is a very simplistic explanation of the algorithm and Google is constantly adapting the algorithm. Most SEOs say that there are over 200 factors that determine rankings but links are still considered the most important.
- As a result there was a gap in the market for a smarter more accurate search engine and in stepped Google. Larry Page and Sergey Brin were academics at Stanford University Developed PageRank People think it is named after the ranking of pages or the value of pages on the web Academic principles Example paper on dolphin intelligence you would use papers by leading marine biologists. Take this principle to the web All links not equal joes cupcake blog and bbc food network blog Google assigns a score to each webpage This lead to more accurate results and Google grew from strength to strength. This is a very simplistic explanation of the algorithm and Google is constantly adapting the algorithm. Most SEOs say that there are over 200 factors that determine rankings but links are still considered the most important.
- This algorithm has lead Google to be…
- As a result there was a gap in the market for a smarter more accurate search engine and in stepped Google. Larry Page and Sergey Brin were academics at Stanford University Developed PageRank People think it is named after the ranking of pages or the value of pages on the web Academic principles Example paper on dolphin intelligence you would use papers by leading marine biologists. Take this principle to the web All links not equal joes cupcake blog and bbc food network blog Google assigns a score to each webpage This lead to more accurate results and Google grew from strength to strength. This is a very simplistic explanation of the algorithm and Google is constantly adapting the algorithm. Most SEOs say that there are over 200 factors that determine rankings but links are still considered the most important.
- SEO in the past was a simple process, Do some keyword research, discover, build page for each. Chocolate donuts. Search engines finally understands In todays SEO world this page would be over optimized and suffer in the rankings as a result.
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- As a result there was a gap in the market for a smarter more accurate search engine and in stepped Google. Larry Page and Sergey Brin were academics at Stanford University Developed PageRank People think it is named after the ranking of pages or the value of pages on the web Academic principles Example paper on dolphin intelligence you would use papers by leading marine biologists. Take this principle to the web All links not equal joes cupcake blog and bbc food network blog Google assigns a score to each webpage This lead to more accurate results and Google grew from strength to strength. This is a very simplistic explanation of the algorithm and Google is constantly adapting the algorithm. Most SEOs say that there are over 200 factors that determine rankings but links are still considered the most important.
- As we mentioned before in the past we would create separate pages for each keyphrase. This is no longer necessary as Google after hummingbird understands semantic search much better and pages can rank for a number of different phrases based on a topic. In the above example Marvel comics.
- As we mentioned before in the past we would create separate pages for each keyphrase. This is no longer necessary as Google after hummingbird understands semantic search much better and pages can rank for a number of different phrases based on a topic. In the above example Marvel comics.
- As we mentioned before in the past we would create separate pages for each keyphrase. This is no longer necessary as Google after hummingbird understands semantic search much better and pages can rank for a number of different phrases based on a topic. In the above example Marvel comics.
- As we mentioned before in the past we would create separate pages for each keyphrase. This is no longer necessary as Google after hummingbird understands semantic search much better and pages can rank for a number of different phrases based on a topic. In the above example Marvel comics.
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- We can see that Google is the dominant player in most countries around the world with 67% market share in countries like the UK, Australia, Brazil & Mexico. However there are countries were Google does not dominate the search engine market.
- Technology are the underpinnings of the website, Essentially it is important that search engines can find your website and when they find they can crawl and index all of the content. As an SEO we would run a technical audit
- Many factors affect how google ranks one website page over the other. However, two key ones are ensuring that the Google crawler can crawl your website efficiently by placing XML Site Maps And ensuring that there is no duplicate content. Another penalty is for cloaking. In other words putting text in the code that is not visible by the user on the website.
- Technology issues can really impact your results.
- And when you dig down into their website we can see that after they developed their new website they left on their noindex meta robots tag. This tag is to prevent Google from indexing your website wile you are developing it. However a simple mistake like leaving it on the live website has cause Google to deindex their old website and not index the new website at all. Resulting in a massive loss in traffic and revenue.
- We need to have content to grab these users at the moment of search or intent
- We need to have content to grab these users at the moment of search or intent
- We need to have content to grab these users at the moment of search or intent
- We need to have content to grab these users at the moment of search or intent
- We have briefly discussed links and reputation is the pillar that is influenced by link building and outreach. Reputation is made up of links & citations, brand authority signals, social media shares and authority. In terms of links it is the quality and relevance to your website that count the most. A change to the algorithm a few years ago saw big brands out ranking smaller businesses. Social media has started to play a bigger role in SEO however not as much as people predicted a few years ago. Social media is a good way to share and have people engage with your content. this then has an indirect impact on SEO through people linking and sharing it further. As your reputation grows search engines will favour your content and crawl it and rank it quicker than a newer website. Search engines know that if users are already engaging and linking to your content you are likely an authority on certain topics and therefore are more likely to rank your content.