This presentation for the "Asia Pacific Tourism, Hospitality and Technology" inaugural conference in Malaysia.

1. SOCIAL MEDIA POWER IN
TOURISM GROWTH
@Selina_Power from Bluewire Media

2. The faithful gather in 2005 near St. Peter’s to witness Pope John Paul II’s body being carried into
the Basilica for public viewing.
2005

3. The announcement of the new pope outside the Vatican.
2013

9. 75%
Informatio
n
23 - 24%
Compare
1-2%
Actio
n
Social media + website
Social media + website
Website

11. Engagement
theory
Sellin
g
Sellin
g
Sellin
g
Sellin
g
Sharabl
e
Sellin
g
Sharabl
e
Sharabl
e
Sharabl
e
Sharabl
e

12. No
Scroll
1
.
How to write the perfect
update
2
.

13. How to write the perfect
update
Scrol
l
1
.
2
.

14. Why photos really do
matter

16. ONLY 48% STUCK TO THEIR PLANS
AFTER READING A NEGATIVE
REVIEW!
•
7% holidayed in a different country
•
33% changed their hotel
•
10% switched resorts
•
10% changed operators/ agent/ website
•
5% switched airlines.

17. HAVE A PLAN
•
Level 1 - requires more information
•
Level 2 - simple complaint that can
be solved with an apology
•
Level 3 - angry complaint that
include profanity and is semithreatening
•
Level 4 - defamatory, damaging and
requires attention
•
Level 5 - Illegal, death threat, bomb
threat, emergency, requires legal
intervention.

18. The 5 Minute Marketing
Plans