5. While Video marketing is on the
first stage of its development,
today a growing number of
businesses are integrating video
into their institutional
marketing and sales campaigns
6. The majority of customers
prefer to see company’s
descriptions or overview in a
video mode rather than text
document
12. Companies are using video in several
aspects
• Promote their businesses,
• Build brand awareness,
• Demonstrate products and services,
• Deliver training and support,
• Spread instruction for their product use
13. In one study landing page
conversions jumped 55% with the
inclusion of a video on the page.
Promotion World, Oct. 10, 2011
14. It was found that 85% of
consumers are likely to visit
a seller’s website after
viewing an online video.
15. Research shows that your brand is
53 times more likely to appear on
the first page of the Search Engine
results if you have a video on your
website or profile page.
16. In one survey Internet Retailer found
that 95% of shoppers found video to
be a useful tool in making purchasing
decisions.
17. Imagine that, More than 150 years’ worth of
video is watched on Facebook every day!
Forrester Research
19. Engagement rate of audiovisual
content is 4, 7 times higher than
text or image
20. “Online video can do face to face
communication”
Chris Anderson, TED
21. Video always beats your blog terms of
product deception or service
explanation
Video is fun and easy marketing, because it can
be watched on almost any digital device, and is
easily shared across individual networks.
Moreover it catch people attention much faster
than static image or boring text.
22. It was statistically proved, that online shoppers
who watch video spend 30% more time on a
website and are 64% more likely to buy
compared to non-video sites.
23. As with other forms of digital
marketing, there are a number of ways
to measure the effectiveness of your
video placements including:
ComScore report 2011
24. Views – The simplest and most
obvious means of measurement
criteria. It shows how many people
watched the video.
25. Ratings – It allows viewers to rate
the popularity of the video. This can
be anything from a simple like/dislike
button to a 5-star system.
26. Comments – The most subjective of
measurement tools but also potentially
the most valuable, since it offers a more
detailed description into what viewers
thought of the video.
27. Viral
– Track how often your video content
is shared through social networks and
email.
28. Several steps to create great
promotional video
Be short. Long videos make people bored.
The great video should be no longer than 20-30
seconds. Here we are talking about promotional
video, not demo or educational.
29. Focus. Try to send the key message to your
audience. You should craft every word, image,
and sound. Video needs to support the sales
process and to correspond your customer
needs. In same time your video should support
brand values, main company description points,
which enhances the shopping experience.
30. Authenticity. Usually people don’t like to
feel they’re being marketed to. Advertising
message should naturally goes along your video
presentation. Advertising message should be
substantive, It should be helpful and brings
value to the viewer.
31. Content. You have a good content about
your company, description of your products,
instructions to use. it just needs to be rebuilt for
video. For example, video can contain white
papers; interview customers at a tradeshow.
33. To reiterate just a few of the highlights:
.Video provides higher online conversion rates
.Optimized video is rated higher by search
engine.
.Video is increasingly being used by different
companies.
UPLOD YOUR VIDEO AND populate it CROSS SOCIAL-BUINESS World
34. Meanwhile you are reading this,
video is consuming more and more
of the Internet’s bandwidth.
GET STARTED with YOUR online Video Promotion on Glabex
35. Video is trusted by the public and
business representatives. Video is
perceived better suited to the
human brain than is text.
36. .Adding video to a company’s or product
marketing is not costly, complicated, or
daunting.
.Uploading your video to facebook, youtube or
linking it to your business profile on Glabex,
brings you much more leads than any other
article.
UPLOAD Video to Your Business Profile on Glabex
37. is a unique multifunctional platform, allows s
delivers enhanced professional business
development. It is a trusted resource that helps
every business to succeed in online business. It
helps to establish strong social appearance,
tightly collaborate with customers; moreover it
also gives opportunity to present companies
products and services online.
38. helps businesses
worldwide to turn even the
toughest marketing/selling
challenges into success stories.
Learn more:
http://www.glabx.com
39. Fewer than half (42.9%) of companies are
deploying video as part of their marketing
effort
40. Why does it happen?
Web-site capabilities do not allow to upload
video file, or online store does not have
functionality to add video description to
products, or website needs to be relocated to
another servicer with more capacity or bigger
bandwidth.
42. Try several 3rd party websites like
youtube.com or vimeo.com, or
recently issued Glabex.com
(specially created for small business promotions).
43. For example on Glabex.com
.You can upload, Manage and Share your
company videos, video instruction/descriptions
for your products or services, read your
customer comment and synchronize them with
the major social networks.
.With just one click promote your products
enhance your business presence.
44. CREATE PRODUCT LISTING
SET UP MARKETING CAMPAIGN
GET YOUR BUSINESS PROFIEL PAGE READY
CREATE JOB POSTING
What do you want to do?
Click to get started
