A proper and upgraded social media marketing strategy is essential for any organisation looking to thrive in a highly competitive business environment. Digital marketing is in itself a buzzword for many organisations; a term that is thoroughly misunderstood by many. While the pitfalls of a proper social media strategy are many, it is possible to beat and overcome them, by abiding by certain guidelines.

1. RUSH REPUBLIC

2. Social Media is one of the powerful marketing tools in this
era. More than 2.77 billion users around the globe use
social media in their daily basis.
So, it is important to create a proper and upgraded strategy to
succeed in a highly competitive business environment. So I
discuss the 7 essential social media strategy in the upcoming
slides
Intro:

3. Seven essentials of a social media strategy
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Let people know of your long-term strategies
Post relevant and fresh content
Know your audience
Identify your KPIs
Share common social media platforms2
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Prepare for each week
Schedule monthly metrics analysis

4. Know your audience
The primary step to start a social media strategy is to know your audience, for
which a lot of research is in order.
At times, even the best minds in the industry can fail to identify which niche
they are catering to. That can be a fatal mistake, however; you can end up
distancing more traffic than you attract.
Identifying your ideal niche is easy when you know what problems you are
trying to solve and who your readers are likely to be. It is ideal to also check
the demographic constituents of your audience.

5. Share common socialmedia platforms
Do most of your readers have a Facebook account? Well then, Facebook
marketing should most definitively top your social media strategy.
If, on the other hand, most of your readers are interested in Instagram,
Pinterest or LinkedIn, you should tailor your strategy accordingly.

6. Identify yourKPIs
KPIs or Key Performance Indicators are the measures of progress on the various
fronts of your business.
KPIs are crucial in a digital marketing strategy as well, for they help identify
which areas are doing well and which ones need more ideation.
There are no two organizations which have perfectly identical KPIs, so you need
to frame one which suits your company’s needs.

7. Let people know of your long-term strategies
An organization is only as good as its employees are. Are you sure your
colleagues, peers or employees are aware of your social media
marketing plans?
If not, such miscommunication can lead to dangerous lacunae. All teams
in a company must work in tandem with each other to achieve growth,
and social media is a huge component of growth.

8. Prepare for eachweek
Statistics and empirical data show how people’s search queries change
over time, even in a span of weeks. If something extraordinary has
happened recently, like a change in Google’s algorithms, search queries
may change every day.
Hence, smart managers must prepare for each week at a time, which
will then become a blueprint for a long-term plan. Facebook
marketing trends must be updated each week as well.

9. Post relevant and fresh content
Nothing attracts more viewers and more clicks than fresh content. Search
engines will not rank your website suitably if you do not update your site’s
content from time to time.
Everything you post must reflect your long-term plans and the tastes of your
target audience.

10. Schedule monthly metricsanalysis
Leave aside some time each month to analyze site metrics and how well
your social media marketing strategy worked.
That will leave an impression on the areas which require further attention.
Lastly, it will also enable all the parties and teams responsible for
strategizing further.
Confused, how to implement these strategies for your business or startup ?
Then don’t worry. Please feel free to contact us. Our social media experts
will help you from ideation to implementation.

11. Let's talk!
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