Microsoft on How technology empowers marketing at Solvay

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Semetis

How technology empowers the marketing - an advertiser point of view presented by Laurent Deramaix Microsoft Advertising

Technologie Business Actualités & Politique

We
Connect People to Brands
through creativity and technology
on a global scale

“By 2017 the CMO will Spend More on IT
Than the CIO”
(Gartner, 2012)

Levels of research / purchased online

95% Researched for products and services online

86% Purchased products and services online

79% Researched products and services online and bought
offline

Weekly Media Consumption

2010 vs 2012 -2 -3 -13
+12 -12

EU 10
95% 96%
87%
78% 76% 81%
66% 65% 65%
57%

TV Radio Internet Newspapers Magazines

Weekly Media Use - %/ percent point

Total hours spent per week using each media
2010 vs 2012 -1.6 -0.4 -0.2
+0.6 -0.7

15,6 16,4
15 14,1 13,6
12,4 EU 10

4,6 4,5 3,9 3,8

Radio TV Internet Newspapers Magazines

Hours spent per media

Connectivity
Broadband Penetration - % Wireless Penetration - %

Belgium 87% +2 Belgium 67% +11

EU 85% EU 56%

Online daily by Device
2010

Comput
er
73%
58
%

Tablet 59%

Mobile 49%
24
%

Games
Console
14%

SOCIAL CLOUD

You Centric
Everyone’s a
Storyteller MOBILE
The New Face of
Fun

The Presumer A Contextual
generation World CONNEC-
DEVICES BIG DATA TIVITY

Research Transfer Connected Commute Down time

Use of a device Start task on Use of multiple Use of a device Use of a device
for deep one device and devices in when to relax, unwind,
research and continue that primary and transitioning to kill time, be
transactions task on another secondary roles. some place entertained, and
one temporary stay informed

Changing Behavior with Tablets
Impact of New Tablet Purchase on Media
Purchased a Tablet in Past 6 months (Q4 2011 n=1,297)

TV

Printed
Books

Printed
Newspaper

Using more frequently than before
Using less frequently than before
Same as before Do not use it anymore

Worldwide WE

Windows 7 Android iOS Mac

Units Since Launch of Windows 7 as of March 2012, IDC Microsoft Confidential

What Do Consumers Want?

Media Social Search & Local Productivity
A No
Compromise
Across Life, Play, and Work
Experience

Gaming Stores Mobile Apps & HTML 5

Microsoft on How technology empowers marketing at Solvay

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