4. Healthy Food supply Chain
Animal and crop farms and fisheries
Storages, warehouse and cold houses
Transport and distribution
Market centers and retail centers
Consumers and
food services
F2M
7. Quality control for farmers, gastronomy, shops and consumers.
Project scope
Care for environment
Promotion of healthy foods
One cloud platform for whole lifecycle between farmer to consumer FARM2MOUTH
Application accessible between existing business partner
Unification and visualization of process between all players,
Certification possibility
F2M
8. What is F2M?
SMART FARMING - Sensing , monitoring controlling and managing the farm
- Animals healthcare supervision
- Useful reports
- Marketplace for farm products
SMART Logistics - Fast transport – are the products fresh?
- Prediction of food transportation needs
- Ordering proces between farmers and gastronomy/shops
SMART FOOD
Awareness
- Better Quality and healthy FOOD produced on farms
- Knowledge's about where and how our food comes
- Promoting restaurants/shops that have fresh and healthy products
F2M
10. Business model
6. Free for consumers!!!
1. One time fees from farmers
Devices
Customization
2. Monthly fees from farmers
3 levels depending on functionalities and/or size of a farm
3. Transaction commission (marketplace)
4. Payments for visibility and positioning on the portal from:
• Shops
• Gastronomy
• Food manufacturers
5. Advertisements (for example fertilizer producers)
F2M
11. Do not aim at healthy food promotion
Competition
Low number of cloud solutions
Not much of IoT usage
Only farm management - do not
cover whole supply chain
12. SWOT analysis
STRENGHTS
• Covers all supply chain from producers to
consumers
• Innovative and advanced technology
• 6 target groups
• Innovative business model
WEAKNESSES
• Too much technology
• Too complex system - will require a lot
of marketing effort
THREATS
• Competition my appear
• Systems that cover partial areas of
interest are available on the market
• Is the market ready to pay?
OPPORTUNITIES
• Healthy food is becoming an issue for society
• People want to be healthy and look good
• Farmers will need support in order to improve
their efficiency
• A chance to differentiate for farmers, shops,
food producers and gastronomy
SWOT
13. In IoT era there is a strong proliferation of platforms to manage things
Platform focused too often on the hardware, protocols, APIs, and technical aspects
Functionalities are fixed at the design time BUT needs evolve along the time
New customers needs require requests for new functionalities = new customer investments
We propose a flexible IoT platform that:
Follows new user requirements along the time
Allows end users without skills in computer
programming to ‘develop’ new parts of platform
A flexible platform
14. High-level customization
End users can exploit visual mechanisms to customize
platform to provide different environments to each
stakeholders (farm employees, veterinary, etc.):
Functionality
Widgets
Deep-level customization
End users can exploit visual mechanisms to add domain specific knowledge not available in the
platform at design time, to create new:
Alerts (e.g. IF sensor#1.temperature > threshold THEN alert admin)
Behaviors (e.g. IF sensor#2.soil_humidity < threshold THEN turn on sprinkles)
Widgets (plot sensors data on a specific visualization like map, graph, time series, etc.)
Mashups with external APIs (e.g. wheatear forecasts, Google Drive, Google Maps, social networks, etc.)
In general, the Web mashup technology permits the creation of Web applications that use and combine data, presentation or functionality from two or more sources to create new services.
Web mashup applications are available both for Consumers (for example applications showing houses on sale on a map) and Enterprises.
[1] However, Big players’ projects on mashups failed because Mashup tool potentialities have been hidden by the difficulties to understand and use design notations