2. Business capabilities
APIs = exposed over the internet
for applications to use
How connected the
Mega-Trends are?
Data services with a
critical mass of users
Social
Cloud Mobile
APIs = Amplified Reach
Modern approach to Pervasive presence with limited "Make you API useful and it will be
reach your customers storage and processing carried to customers you've never met"
confidential | www.sensedia.com | 2
3. Why companies are leveraging
Open API programs?
5 Key Reasons
confidential | www.sensedia.com | 3
4. Revenue and Business Models
More Channels, More Revenue:
60% of all listings on eBay.com
added via their APIs
Best Buy apps Galery
New Business Models:
Wine.com launched a Web API to boost
a new Affiliate Business Model
#1 online wine store
confidential | www.sensedia.com | 4
5. Brand Building
• Development of Ecosystem
• Brand as Platform
• Create Competitive Barriers
Over 50% of all salesforce.com
transactions via their API
confidential | www.sensedia.com | 5
7. Reduce Cost, Increase App
Development speed
• Standards for Integrating applications
• Self-service / Users empowerment
• Anticipate time-to-market
• Reduce man-power to support partners
“The API cuts our app development time by as much
as 75%. We used to manage code for each partner.
Now we give partners the API and they go to town.” Leader in car data,
reviews, advice and sale
confidential | www.sensedia.com | 7
9. Netflix Business Transformation
The impact that Netflix business service API availability
had over its market value
(compared to Netflix main competitor, BlockBuster)
confidential | www.sensedia.com | 9
10. Products and Services Innovation
Expose Legacy Application and Data as APIs
“Our API lets us deploy apps on
multiple platforms, so we can reach
readers anytime, anywhere. And
developers can remix our data in
ways we never dreamed of." Multi-platform news and
information media company.
Open Innovation: co-creating new products
with external agents
Facebook Hackathon winners
São Paulo (WTC, May 2012)
confidential | www.sensedia.com | 10
11. API Growth Rate
Based on directory of 6,000 web APIs listed at ProgrammableWeb, May 2012
confidential | www.sensedia.com | 11
12. API Billionaires Club
13 billion API calls / day (May 2011)
Approx. 75% of all traffic via API
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
905 billion S3 objects
(+ 1 billion / day)
1.4 billion API calls / day (May 2012)
1.1 billion API calls / day (April 2011)
1 billion API calls / day (May 2012)
1 billion API calls / day (Q1 2012)
1 billion API calls / day (January 2012)
Source: ProgrammableWeb Founder John Musser’s
confidential | www.sensedia.com | 12
13. API Billionaires Club
13 billion API calls / day (May 2011)
Approx. 75% of all traffic via API
5 billion API calls / day (April 2010)
5 billion API calls / day (October 2009)
905 billion S3 objects
(+ 1 billion / day)
1.4 billion API calls / day (May 2012)
1.1 billion API calls / day (April 2011)
1 billion API calls / day (May 2012)
1 billion API calls / day (Q1 2012)
1 billion API calls / day (January 2012)
Source: ProgrammableWeb Founder John Musser’s
confidential | www.sensedia.com | 13
29. Sensedia at a Glance
• Founded in 2007, as a spin-off from Ci&T
and Unicamp Innovation Lab.
• Headquartered in Campinas, Brazil
Offices in São Paulo/BR and Philadelphia/US
• Consistent growth
(63% CAGR 2007-2011)
• Positioned as Visionary in the Gartner
Magic Quadrant(1)
• Deep knowledge in SOA Governance,
Enterprise Architecture, Public API, Cloud
and Integration.
(1) Magic Quadrant for Integrated SOA Governance Technology Sets, 2009
confidential | www.sensedia.com | 29
30. Next Steps?
confidential | www.sensedia.com | 30
