Company Presentation for EECS441

2. A Lesson on how to NOT sell your Illuminati music
streaming app

3. Rags to Riches:
Shawn Carter the Entrepreneur
Net Worth: $520 Million by Forbes

4. The Product

5. Financial Info & History Lesson
● Lost money every quarter since 2012
● Lost $5 million in last three months of 2014
● Acquired Aspiro for $56 Million in March 15, 2015
● “Artist-friendly alternative to Spotify”
● JAY-Z & Friends TIDAL launch March 30, 2015

6. What’s Hot?
● High Sound Quality
● Higher royalties to record labels
and publishers (75%)
● Exclusive content

7. It’s the Hard Knock Life...
● High Sound Quality
● Higher royalties to record labels
and publishers (75%)
● Exclusive content
● Most people aren’t audiophiles
● Not enough people care
● Trouble with renegotiation of
streaming contracts.

8. Competitors
● Spotify
● Pandora
● Rdio
● 8tracks

9. Future looks bleak
● Customer inertia is too great
● Exclusive content is a myth
● Competition is fierce
● https://www.youtube.com/watch?v=cYYGdcLbFkw