Introduction to the Course, and What is Entrepreneurship, Why Entrepreneurship is Important, Why this course is important, Expectations, KTH Royal Institute of Technology www.serdartemiz.com

1. WELCOME
2603 ENTREPRENEURSHIP 2014
Serdar Temiz
KTH, Royal Institute of Technology, Stockholm
www.serdartemiz.com @serdar_temiz

2. Serdar Temiz (Course Director, Lecturer) serdar_temiz
PhD Candidate @KTH Indek & @European Institute of Innovation and
Entrepreneurship,
Previously Software Developer/Business Developer
Kent Thorén (Lecturer), PhD from Indek
KTH Professional Education, Previously eBay, Bearing Point
Aziza Alghafri (Course Assistant), PhD Candidate @KTH Indek
Max Mohammadi (Course Assistant)
Terrence Brown (Examiner)

3. Course Lectures
Grading
Examination

4. We will have
Assignments
Literature/
Readings
Offline/Online
Activities
Final Exam
Guests
Lectures

5. Online & Outside
Class Activity
(20%)
Written
Assignments
(30%)
Individual
contribution
(10%)
Final Exam
(40%)

6. Online & Offline Activities
• Join: ‘KTH Entrepreneurship 2603 – 2014’ Linkedin
Group.
• Start Blog at www.intopreneur.com
• Twitter: #ME2603 #entrepreneurship #innovation
@serdar_temiz
• Collect 5x Feedback for your Idea (individual):
• Join at least 2x Startup Events: Assignment (individual):
• Help a Startup (individual)
• Lesson Learned (individual)
Why do I need to be active online?

7. Final Exam
• The exam includes multiple-choice and open-ended
questions (short answer)
• No notes or computers, phones, or devices of
any kind are allowed
• All handbags, backpacks, books, and devices
must be closed and put away
• Notice: Final Exercise Date!

8. Individual Contributon
• Do do you contribute to class learning?
• Do you help your friends both online and
offline?
• Do you come prepeared?

9. You need to form a team
• Diversity is the key!
• You can steal another team member!
• You can leave a team any time you want!
• You can NOT be without a team!
• Team members will decide which idea to
continue!

10. Guests
• Sussan Sjödin –TODAY!
• Gregg Vanourek- Author, Lecturer
• Karin Nilsdotter-SpaceportswedenCatrhrine
• Cathrine Åsklint –Fundedbyme.com
• Faruk ATES- Presentate

11. Lets make list of
words that are
related to
entrepreneurship

12. Can anyone be entrepreneur?
YES
NO

13. Entrepreneurs are Optimistic
YES
NO

14. Example
• Pessimistic
• Optimistic
Zamzam
Votka
Soda
Orange Juice
Entepreneur

15. Which One is an Entrepreneur?
Google Founder Pizza Shop Owner
WHY?

16. Difference
innovation-driven enterprises
VS
small medium enterprises

17. • * Aulet & Murray, “A Tale of Two
Entrepreneurs: Understanding Differences in
the Types of Entrepreneurship in the
Economy,” Kauffman Foundation, May 2013
* Aulet & Murray, “A Tale of Two Entrepreneurs: Understanding Differences in the Types of
Entrepreneurship in the Economy,” Kauffman Foundation, May 2013

19. What is Entepreneurship?
(one of many definitions)
The process of coordinating resources to
exploit or take advantage of opportunities
that exists in the market or are created by
innovation in an attempt to create value.
(Brown, 1994)
Serdar Temiz temiz@kth.se 2014

20. Entrepreneurship is about
• Creating value
• Finding Opportunity window
• In current or new markets
• Providing solution
• Innovation
• Market/Customer fit
Serdar Temiz temiz@kth.se 2014

21. What Entepreneur Do?
• Feels / Finds a Pain/ Opportunity window
• Creates a Solution
Can you tell me something that you own or use
but do not need?
Serdar Temiz temiz@kth.se 2014

22. What Entepreneurs do- in detail
1-Feels / Finds a Pain/ Opportunity window
2-Propose a Hypothesis/ a Value
– An unproven proposition
– A possible solution to a problem
– Guess
3-Test it
4-iterate to 1 until it proves to meet customer
expectation
5-Provide Solution and scale it
Serdar Temiz temiz@kth.se 2014

23. Where Entepreneur Jumps in?
product /
service
need/
expectation

24. WHY ENTREPRENEURSHIP?

25. Turnover Rate in Fortune 500
• Dane Stangler and Sam ArbesmanWHAT DOES FORTUNE 500 TURNOVER MEAN
Serdar Temiz temiz@kth.se 2013

26. FORTUNE 500
• “Two thirds of the original 1955 list was gone
within three decades” William Shanklin*
• The rate at which large American companies left
the Fortune 500 increased four times between
1970 and 1990 a change of almost 50% from the
1999 Fortune 500 to the 2009 Fortune 500
John Micklethwait & Adrian Wooldridge,*
• *(cited in Dane Stangler and Sam Arbesman WHAT DOES FORTUNE 500
TURNOVER MEAN)
Serdar Temiz temiz@kth.se 2014

27. Serdar Temiz temiz@kth.se 2014

28. Serdar Temiz temiz@kth.se 2014

29. EUBAROMETER -Flash Eurobarometer Serdar Temiz temiz@kthE.sue r2o01p4ean Commission

30. WHY THIS COURSE?
Serdar Temiz temiz@kth.se 2014

31. Flash Eurobarometer 354 , SOerEdaDr CTe mCioz tmemmiz@isksthio.sen 2 2010412

32. Percentage of Non Employeers and
micro firms
Serdar Temiz temiz@kth.se 2014

33. I can not be an entrepreneur
BECAUSE...
Serdar Temiz temiz@kth.se 2014

34. I am too Young!
Zach Mark, The 12-year-old, got kicked off
Facebook -- twice -- for violating the age
restriction
Serdar Temiz temiz@kth.se 2014

35. Serdar Temiz temiz@kth.se 2014

36. I am too Old !
Linkedins Founder was 36 years old
Avarage Age of entepreneurship is: 40!*
*http://www.kauffman.org/what-we-do/research/2010/05/the-anatomy-of-an-entrepreneur

37. and in Sweden?
EUBAROMETER -Flash Eurobarometer European Commission
Serdar Temiz temiz@kth.se 2014

38. I am not drop out...
EUBAROMETER -Flash Eurobarometer European Commission

39. I have no experience
Never worked at a company
before
Just knew some PHP and
MySQL
But founded Facebook!
Serdar Temiz temiz@kth.se 2014

40. Entrepreneur
does not find any
excuse!
Serdar Temiz temiz@kth.se 2014

41. Entrepreneurs Dare to..
https://www.youtube.com/watch?v=GA8z7f7a2
Pk
Serdar Temiz temiz@kth.se 2014

42. THANK YOU!
Serdar Temiz
www.serdartemiz.com @serdar_temiz