1. 25 and March 26
The mission of the Forum is to be a model
of excellence in governance events .
Being recognized as the platform ,
sustainable , cultural , economic and social
transformation in the segment .
2. 25 and March 26
E V E N T S - B U S I N E S S P L AT F O R M F O R G O O D
CHALLENGES OF MANAGEMENT EXCELLENCE 2014/2025
3. EMPOWEMENT
25 and March 26
CROSS OVER
ABEOC ● ABIH ● ABGEV ● ABRACE ● ABRACCEF ● ACADEMIA ● AMPRO
CBCVB ● FBHA ● EVENTPOOL ● MPI ● RESORTS BRASIL● SKAL ● UBRAFE
GRASS ROOTS
THE BUSINESS OF SOCIAL DIPLOMACY
4. OBJETIVES
25 and March 26
The Events Forum aims to train professionals (internal client,
event managers and suppliers)
Expanding opportunities.
Facilitate business.
Generate networking between agencies, suppliers and
executives events.
Discuss news and trends.
Display cases of international events.
5. THE FORUM
25 and March 26
The growing importance of events in the business of small , medium and
large business strategy is put in a dimension that requires highperformance cultures, well-structured evaluation processes from
concrete goals and targets that demonstrate the values and reputation .
In this process governance, advocacy, sustainability, regulation,
creativity, volunteering can be the difference between success and
failure of an event. The young leaderships, the spirit of its initiatives and etechnology as leverage and transforming this scenario, it is of vital
importance from the economic aspect and Marketplace .
In the 10 panels Events Forum will provide a broad overview and specifies
the best national and international practices enabling managers to
better service condition of your internal customers and also their suppliers
events .
6. TARGET
25 and March 26
•
The Hosted Buyers Forum 2014 Events were selected
considering the volume and quality of events that manage
the most important national and international companies.
•
Leaders of organizations and associations that promote
major conferences and exhibitions will also be invited .
•
Agencies, promoters and event organizers, as well as
suppliers of services and equipment, as well as destinations,
hotels and convention center are also focusing Forum
Events.
7. MARKET
EVENTS IN
BRAZIL
25 and March 26
SEARCH EVENTS MAGAZINE / SEBRAE / FBCVB (2001)
330 000 events / year 79.9 million participants ● ● 3.1% of Brazilian GDP
Total income of U.S. $ 37 billion per year ● U.S. $ 4.2 billion in taxes
SEARCH IBOPE / AMPRO (2011)
Revenue: R $ 32 billion ● Growth : 10 % per year
SEARCH MPI / Alatur (2012) - NEXT 5 YEARS
68 % indicated growth Market and Technology Use in Events
SEARCH Abracorp (2012)
Events : grew 44 % in the first half .
IEVC ( ECONOMIC INDICATORS OF CORPORATE TRAVEL) - 2012
Business trips and events: 56.9 % of revenue for airlines
Economic Impact : U.S. $ 47.5 billion 56.8 % ● Participation in the tourism,
Economic and Social Impact of Trade Shows in Sao Paulo (UBRAFE)
Resources generated in the city of São Paulo - R $ 16,296,684,338
8. DRAFT
25 and March 26
• Ten panels covering many different aspects of
interest in the production chain of events.
• At least one international speaker per panel.
• Two breakfasts and two lunches
• Two dinners (exclusive to speakers and sponsors).
• Foyer with area for networking and exposure of
sponsors.
• Round hosted buyers from the tables of sponsors.
• Tables integration with the speakers.
9. THEMES
25 and March 26
RISK ANALYSIS AND SAFETY
Processes and international experiences in risk analysis and safety.
The spread of the culture of safety.
FAIRS & CONGRESS - THE FUTURE OF EVENTS
Fairs & Congresses as a commercial tool and also for cultural , social
and professional development of various segments of the economy.
TECHNOLOGY - VIRTUAL INTERACTIVE AND NETWORKS
As technology, interactivity and social networks are influencing and
changing events. How financially viable technology at the event.
Technology for control of the organization in all phases of the event.
The participation of young leaders, and contents and solutions
ROI/ROO/ROE- RETURN ON INVESTMENT
Objectives and experiences in managing the performance of events
Os processos e as experiências internacionais de analise de risco e
segurança. A disseminação da cultura da segurança.
10. THEMES
25 and March 26
GOVERNANCE, JOINT, ACCOUNTABILITY & TRANSPARENCY
Any application, implementation and post-event with the goal of
improvement and evolution processes. Transparency in the supply
chain and ethical criteria for bidding x corruption.
MEGA EVENTS - COPA, AND OLYMPIC GAMES EXPO MUNDIAL
Main managers of the next editions of these three mega events to
talk about the experience and expectations. Qtar, Russia, Milan,
Dubai, Rio de Janeiro and Tokyo.
POLICY EVENT - SYNERGY CUSTOMER - SUPPLIER & TRAINING
Cart to understand the events market, the timing of the suppliers,
the need to generate confidence in the process political events in
companies (suppliers, internal customers, rules, shopping etc.),
synergy marketing / purchasing.
11. THEMES
25 and March 26
KNOWLEDGE MANAGEMENT & CONTROL
programs business qualification, professional certifications,
and market regulation. Build expertise and knowledge
Management in business events.
SUSTAINABILITY & Volunteering
A voluntary action, recycling, and waste tracking.
Compromise/monitoring of environmental and social and
economic sustainability and its impact on the delivery of the
event.
CREATIVITY
Under the Creative Economy, ideas, imagination, creativity
and innovation apply to any segment of the economy,
especially the segment events, entertainment and tourism.
19. INTERNATIONAL SPEACKERS
David DuBois
USA
President IAEE
Susan Tinnish
USA
President ASTM
Joseph Lo
Canada
MeetingApps.com
Antonio Brito
Portugal New
Events Global/IAEE
Gonzalo Perez
Chile
President IAPCO
Corbin Ball
USA
Corbin Ball Associates
Linda Pereira
England
CEO CPL Events
Alexandro Verzoub
Argentina
SITE
IAEE – International Association for Exhibitions and Events
ASTM - International Association for Testing Materials
IAPCO - The International Association of Professional Congress Organizers
MPI – Meeting Professional International
SITE - Society of Incentive Travel Executives
Steven Hacker
USA – Ex-CEO
MPI/IAEE/MPI
20. NATIONAL SPEACKERS
JORGE ALVES DE SOUZA
Couromoda Fairs
JUAN PABLO DE VERA
Reed Alcantara
WANIRA SALLES
Francal Fairs
FERNANDO BELTRAME
Eccaplan
FLAVIA GOLDENBERG
ANDREA MOREIRA
Sob Medida Sustentabilidade Instituto Humanitare
ROOSEVELT HAMAM
R. Hamam Eventos
OTAVIO NOVO
Accor Brasil
ANDRÉIA NAKANE
UAM
SERGIO MEDINA PASQUALIN
Expo Center Norte
MARINA PECHLIVANIS
Umbigo do Mundo
IGOR PIPOLLO
FIESP/ABSEG
21. MARKETING PANEL
COMPETITION SHOPPING
CHRIS AYROSA
Director Chris Ayrosa Cenografia
PATRICIA TÁVORA J. ARANTES
Director Liberty Seguros
MAURICIO MAGALHÃES
President Agência Tudo
FERNANDO FIGUEIREDO
President Bullet
BEATRIZ GALLONI
Vice-president Mastercard
FERNANDO GUNTOVICHT
President The Group
SCHER SOARES
President Grupo Triunfo
GILBERTO PERUSSI
Director Memories Eventos
RICARDO TELES SOUZA
Director AMEX
22. PANEL ENTITIES OF
NATIONAL TRADE
EDUARDO SANOVICZ
ABEARS
ANITA PIRES
ABEOC BRASIL
DILSON FONSECA
RESORTS BRASIL
ROGÉRIO HAMAM
IBEV
ENRICO FERMI
ABIH NACIONAL
SERGIO PASQUALIN
ACADEMIA
ALBERTO MOANE
MPI BRASIL
KITO MANSANO
AMPRO
MARGARETH PIZZATTO ARMANDO CAMPOS MELLO
ABRACCEF
UBRAFE
ABEAR – Associação Brasileira das Empresas Aéreas
ABEOC – Associação Brasileira das Empresas de Eventos
ABIH – Associação Brasileira da Indústria Hoteleira
RESORTS – Associação Brasileira de Resorts
IBEV – Instituto Brasileiro de Eventos
MPI – Meeting Professional International
ACADEMIA – Academia Brasileira de Eventos e Turismo
ABRACCEF – Associação Brasileira de Centros de Convenções, Exposições e Feiras
AMPRO – Associação Brasileira de Marketing Promocional
UBRAFE – União Brasileira de Promotores de Ferias
23. NATIONAL AND INVITED SPEAKERS
ANA CAROLINA MEDEIROS
President
Taquatur Turismo
RICARDO FERREIRA
Director
Alatur
PAULO VENTURA
Manager
Expo Center Norte
JOSÉ ESTEVÃO COCCO
President
J. Cocco
JÚLIO URBAN
Director
Idealiza Congress
FERNANDO PRESTES MAIA
Director
UpGrade Hospitality
NADIA CAMPEÃO
Vice Mayor
São Paulo
MARCO LOMANTO
Director
Embratur
PAULA BORGES
Coordinator
Liberty Seguros
CARLOS ALBERO JULIO
ANCHOR FÓRUM