6. Innovation:
“Design thinking is a human-centered approach to innovation that draws from the designer's
toolkit to integrate the needs of people, the possibilities of technology, and the
requirements for business success.” —Tim Brown, president and CEO
7. Design Thinking Principles
1. Understand & Define: Pound on the problem
until there is a very clear definition on what the
pain point is.
2. Observe & Research: Get off your couch! Talk
to “experts” and make sure you get both sides of
the story. Gather relevant stats and combine
them with anecdotal evidence.
3. Generate as many ideas as possible:
Do not judge or debate ideas.
Focus on one conversation at a time.
Prototype & test (over and over and over!)
4. Get feedback: from a diverse group of
people, ESPECIALLY FROM END USERS
Reserve judgment and maintain neutrality.
5. Choose:
Set aside emotion and ownership of ideas.
Avoid consensus thinking.
Be aware that the most practical solution
isn’t always the best.
Test financial and business feasibility
5. Implement
10. Laboratory results showed 96% removal of
pathogens. But… in the field they failed to reduce
the incidence of water-born diarrhea cases
and people were not using the filters.
Exercise 1: discuss in groups of 2 what could have
gone wrong?
12. Design flaws caused for not applying Design
Thinking:
1. Plastic buckets kept water warm, which was not as
refreshing as storing incontaminated clay pots
2. Free products were not appreciated and therefore
recycled into other higher value applications, like
irrigation
3. Faucets where low and in touch with animals, thus
re-contaminating filtered water (it was not
instructed to keep filters up high)
13. Now, your turn!
Exercise 2: In
groups of 3-4,
redesign the street
taco stand by using
Design Thinking
18. Derechos Reservados 2015 Tecnológico de Monterrey
Prohibida la reproducción total o parcial de esta obra
sin expresa autorización del Tecnológico de Monterrey.
Derechos Reservados 2015 Tecnológico de Monterrey
Prohibida la reproducción total o parcial de esta obra
sin expresa autorización del Tecnológico de Monterrey.
