Consumer experiences with games, virtual and augmented reality are shaping demand for a new generation of corporate digital learning. How do you develop a generation of learners who may have spent more time with video games than in school? How do you give your learners super power with augmented reality? How do you develop virtual reality “flight simulators” for any task that’s too dangerous, expensive or inconvenient to practice in real life? How do you leverage the popularity of mobile gaming to develop leadership skills? Bold, tightly integrated digital learning strategies will determine the winners in the new landscape. The biggest payouts will go to the digital disruptors. In this session, you’ll learn how serious games, mobile microlearning, augmented and virtual reality is poised to forever change the way people learn and organizations teach. The session will show how leading Fortune 500 companies are: • using virtual reality as “the ultimate empathy machine” to develop develop customer service and people skills, • leveraging the two billion phones that were just turned into a magic lens of augmented reality to develop everything from on-boarding to performance support, • developing skills with games that thrive on a sense of engagement, storytelling, character identification, immersion, problem solving, and accomplishment, You will learn how industry leaders from healthcare, financial service and manufacturing are ushering in a new era of experiential and visceral learning with digital consumer media.

1. how games, augmented
and virtual reality are
corporate learning
serious play conference
by Anders Gronstedt, Ph.D., President, Gronstedt
Group
July 11, 2018

2. “miracle on
the Hudson”
150 passengers:
33 brought their life vests, and
only 4 put them on properly

3. no

4. matter how creative the videos
got,
or how many times we repeat people still don’t learn what we’re telling them
to do,

5. this “microlearning” they have to do it

6. what if passengers got
certified in a safety vr sim?
customer empathy simulation
Watch demo

8. repeated movements in virtual
reality causes changes in brain
structure, which in turn improve
performance in the real world
“the ultimate
training machine”

9. the worlds largest employer has
Feeling of presence,
trained 250,000 employees in VR of
being in another place

10. Oculus Go
first standalone VR
higher resolution than Oculus Rift
$200!!!
Samsung Odyssey
inside-out tracking
$400 + laptop
cheap expensive

11. second generation vr headsets breaking
down barriers to implementation

12. mobile gameexplosion 63% mobile gamers
are women

13. challenge: train 1 million + associates to become
managers
solution: mobile business sim modelled on
popular mobile resource management games like
oWatch dem

14. Watch trailer

15. “Space Advisors”
cross-selling game
goal: train 10,000 global sales
reps on new executive selling
approach
mission-possible themed
video-based game

16. Watch trailer

17. AR: performance
support
moment-of-need
VR: simulations
“flight simulator” for any
skill, and the ”ultimate
immersive computing continuum

18. empathy machine” building 1000s of reps
Mobile 3D:
microlearning

19. go inside the heartchange scale and
perspective

20. college teams use VR improved decision-making by 30%
and one second faster

21. 5
NFL
teams &
Source: Matt McFarland, “Lowe's turns to virtual reality for home improvement,” CNN Tech, march 7,

22. 2017
Feeling of presence, customers
have 36% better recall
of how to complete a tiling being
in another place
project compared to video

23. Source: Betsy Morris,
“Virtual Reality Finally
Catches On—With
Business, “ Wall Street
Journal, June 5, 2017
the worlds largest employer will
Feeling of presence,
train 140,000 employees in 200 of
being in another place
training centers with VR this year

24. consumer VR I/ITSEC 2017

25. military uses

26. 5 NFL teams &
improved decision-making by 30%
college teams use VR
and one second faster
safety training experience consequences of accident

28. physical objects
hold
whic
a physical fire extinguisher, h is
modelled in the virtual world

30. heat jacket state-dependent learning

32. creates empathy for and reduces
bias against elderly, different
gender and ethnicities, even cows
and trees!
“the ultimate
empathy machine”

34. multi-player
role
playing
How VR Can
Defeat Your
Fear of
Public
Speaking s
reduced fear of height
reduced fear of public speaking
twice as effective as
narcotics for pain relief
reduced PTSD symptompsbetter than eye-patch for lazy-
eye treatment

35. n.
“The Impact of Virtual Reality on Chronic
6
virtual
reality
can put
you
anywhere
augmented reality can
bring anything to you
virtual vs. augmented
reality
Rewiring the brain
Sources:
Using VR to Help People Reach Greater
Height
Voices of VR Podcast, #553, Tipatat
Chennavasi
The Journal of Pain,
Pain,” Ted Jones , Todd Moore, James Choo, Dec 20,
201
ar gives x-ray vision

36. guiding a spine surgery

38. superpower
overlaying real-time
maintenance and repair
guidance on equipment
Meta Microsoft HoloLens

39. giving
workers Magic Leap One
ar glasses are still developer versions,
3-5 years from mass market

40. “assisted reality” 2d heads-up display for smart
glasses handsfree performance support

41. Google Glass don’t call
them
Enterprise Edition “glassholes”
anymore
1. motion
tracking:
walk
around and see object front and
back
Google responded with its
version for Android: ARCore
(a simplified version of Tango)
learning developers can use
detailed camera and sensor
data to map digital objects into
3D space, specifically…
Apple just turned all its pones
into a magic ar lens to the
world with ARKit

42. 2. attach virtual objects to
flat surfaces
3. integrate lights and shadows
1. location
2. guidance

43. 3. 3d visualizations
how to develop
learning when you
think of the phone as
lens, instead of a
screen!

44. enter your shopping list or hold up a
way-finding screw you need to findoptimizes the route store route,
arrows on the floor show direction

46. people finding

47. scavenger hunts new hire orientation tour
of a store, office, facility

48. installation,
get “x-ray vision” of
what’s insidemaintenance,
and repair
owner’s
manual
holographic step-by-step
tutorials hovering over a
machine part

51. measurement
and design
visualize products
in the space
sales support:
how will it look in this space?
will it fit?

53. 1. location
3. 3d
visualizations
2. guidance

54. ar learning
opportunities

56. one game engine for all
ar, vr and flat-screen
development

57. from idea to (augmented
and virtual) reality
bake in Unity
client provided
reference pictures
modelling and
texturing in Maya
import to Unity,
cleanup and light

58. creating 3D assets
reference picture
characters created
in Maya

59. creating characters
motion capture
saves time over
key frame
animation

60. character and face rigging
and animation
all logic, when to showa

61. menu, scoring,
scripting interactivity, etc. coded
in C# in Eclipse
special ar considerations
low-poly 3D models
optimized texture resolutions
reduced draw calls
minimal lighting and FX

62. reduce processing
requirements
a dollhouse view of a clinic or
store on the desk might require
target location will
to hide the roof
table, floor, retail shelf, etc.

63. impact design
Geolocation
Vuforia for
object
recognition
ibeaconfor
indoor
navigation

64. add other frameworks
to trigger interactions

65. cyber security
“tower-defense”game
video-based sales sim
mobile micro-learning
managementskills
“scribe” animations
we custom-develop learning
programs that drive performance
improvements and business
results for global clients
virtual reality patient
empathysimulation