Mitchell Weisburgh - How Do We Increase The Use of Games in School?
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This document discusses increasing the use of games in K-12 education. It provides an overview of the education game market, including projected spending amounts across subject areas and grade levels totaling $175 million annually. It also outlines the decision making process that different stakeholders go through in schools, from superintendents to teachers, and what game developers can do to better support and collaborate with these stakeholders to increase adoption. This includes increasing market awareness, targeting policy makers and decision makers, supporting teachers, and collaborating to expand the overall market potential.
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Mitchell Weisburgh - How Do We Increase The Use of Games in School?
- 1. How Do We Increase the Use of Games in School? A Look at the Education and Education Games Market © 2014 mitch.weisburgh@academicbiz.com
- 2. Mitch Weisburgh © 2014 mitch.weisburgh@academicbiz.com
- 3. Riding the Tsunami Wave: The Print to Digital Shift
- 12. Target Decision Maker Superintendent District Administration Principal Teacher Librarian Size of Problem Semester, Multiple Grades, Multiple Schools Month+, Multiple Grades, Special Populations At least one grade, a few weeks At least one full lesson At least one full lesson Expected Spend $100,000+ $5,000 to $50,000 $2,000 to $10,000 Free to $200 Free to $500 Approval Cycle 18 Months 6-12 Months 3-6 Months 0-60 Days 0-6 Months Buying Power 60% 25% 7% <3% Number of people 15,000 60,000 100,000 3,900,000 50,000 US K12 Decision Makers © 2014 mitch.weisburgh@academicbiz.com
- 13. District Size and Population 13,640 Districts 115,062 Schools (24k Private) 3.8 Million Teachers 54 Million Students (5.9m Private) © 2014 mitch.weisburgh@academicbiz.com
- 15. Education Game Market Projected 1 Year US preK-12 Total Market K-3 3-5 6-8 9-12 General/Other 17.5 4.3 4.3 4.5 4.5 Math 43.9 10.7 10.7 11.2 11.2 ELA 61.4 15.0 15.0 15.7 15.7 Science 22.8 5.6 5.6 5.8 5.8 Social Studies 17.5 4.3 4.3 4.5 4.5 Arts 7.0 1.7 1.7 1.8 1.8 Social/Emotional 5.3 1.3 1.3 1.3 1.3 Total 175.4 42.9 42.9 44.8 44.8 © 2014 mitch.weisburgh@academicbiz.com
- 16. EvaluateNeed Analyze Verify Decide Implement Purchase Present Benefits Provide Choices Prove Efficacy Refer Peers Deliver & Integrate Support & Expand Build Awareness DM and Distribution What the Decision Makers Do What the Game Developers Need to Do © 2014 mitch.weisburgh@academicbiz.com
- 17. How do we increase the use of games in schools? • Increase Market Awareness • Target Policy Makers and Decision Makers • Support Teachers • Collaborate – Expand the pie © 2014 mitch.weisburgh@academicbiz.com