Pascal Nataf, CEO, Affordance Studio Kim Berthiaume, Creative Director, Affordance Studio This presentation was given at the 2016 Serious Play Conference, hosted by the UNC Kenan-Flagler Business School. Making a game for a museum is both challenging and invigorating. In 2015, the Montreal Science Centre decided to create a video game to enhance its upcoming exposition on the human body. This talk will present the case study of Morbus Delirium, a transmedia experience in which the users must cure an infectious disease.

1. &
Transmedia Experience

3. 1- Project description
2- “4” challenges encountered & solutions
3- Take away
4- Other interactive museum experiences from around the world

6. 1- Missing Storytelling
2- No scaffolding information
3- No take away
4- No follow-up/personal profile

7. Montreal, Canada.

8. Keep track of user’s data
Take away – Building Experiences
Incentive to go visit the Montreal Science Center
Accessible for everyone

11. For each expert, their knowledge and experience
is the most important.

13. , making a , pathogens,
transhumanism, , Genomics
PUBLIC HEALTH actions, contagion, difference between and
, History of on Pandemics, biohacking, etc.

14. Making sure everyone has a common approach and vocabulary

15. • Empowering non-game designer with game design thinking
• Maintaining one vision
• Selecting key elements / key concepts
• Scaffolding
• Choose appropriate game mechanics & dynamics

16. Clear vision of the game for everyone
3 core scientific concepts

17. We often forget the most important person in the
development of a game : the user

19. Playtesting

20. Aesthetics preferences
Understanding of scientific concepts
Filtering concepts
Collaborative Design

21. Bridging a digital game and a physical exhibit to create an
integrated experience for everyone

22. Time for an exhibit:
40-55 minutes
Time spent in one place:
40-90 seconds

24. iBeacon
Accessible for all devices

26. Social & Sharable experiences
Holograms

27. Developing a good marketing strategy

28. Partnership with the Marketing Department
Collaborative Strategies
Creating a “hype” around the project

29. Find strategic partners

30. 1- Museums must change
2- Better storytelling, intelligent integration of technology
3- Follow-up
4- Integrated solutions

31. 1- Bring together all stakeholders to understand the
core vision of the project
2- Users are at the core of the project
3- Accessible and elegant technology solutions
(non-invasive, user friendly)
4- Sharable user experience built in emotions & fun
5- Well-thought out marketing strategy from the onset

33. Washington, D.C, USA.

34. Aurich, Germany.

35. Antwerpen, Belgium.

36. Athina, Greece.

37. Thank you!