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August 2nd, 2014
Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?
This Week’s Focus Topic…
Have A Question?
http://ssm.tips/question
5 Things That Help SEO
(And 2 Things That Can Hurt)
Thing 1:
“Keywords”
• More Important Than
Ever Before
• “Long Tail”
• Placement Matters
Thing 2:
“Links”
• These CAN Hurt!
• The Source Matters
• The Mix Matters
Thing 3:
“Sitemaps”
• Describes Your Site To
Search Engines
Thing 4:
“Social Activity”
• Not Just Facebook…
• Comments Count
• Engagement
Thing 5:
“Authorship”
• Totally Free
• Raises Quality Score
Watch Out For:
“Duplicate Content”
• Create “Enhanced Content”
Instead
• Bounce Rate
• Time On Page
• Think Like A “Bot”
Watch Out For:
“Bot Judgement”
The Plugins We Use:
• WordPress SEO By Yoast
• AuthorSure
http://www.seroundtable.com/google-local-search-algorithm-updated-18904.html
http://searchenginewatch.com/article/2358054/Google-Analytics-Helps-You-Filter-Spider-and-Bot-Traffic
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
How To Ask A Question...
http://ssm.tips/question
Join DMTW Insiders: www.SeriouslySimpleMarketing.com
Insiders get expanded access
to the Q&A portion of
Digital Marketing This Week.
Are You A DMTW Insider?
Visit: www.SeriouslySimpleMarketing.com

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