How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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The document discusses Google Optimize, Google's new A/B testing tool. It compares the "old" content experiments tool to the "new" Optimize tool. Optimize offers improvements like a visual editor, more test types, and easier setup. However, it currently has limitations like needing an invite to use it, only allowing 3 active tests, and being in beta. Overall, the author encourages marketers to get invited to use Optimize, as it is a powerful tool that will continue improving and can help companies make more money by identifying high-performing content variations.

Business

How Google’s Newest Free Tool Will Make
You Money (And How It Won’t!)
Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Co-Founder of
SeriouslySimpleMarketing.com
• Measurement Marketing™
• Help Marketers Know Their Numbers
• Help Marketers Trust Their Numbers
“HOWDY! I’M MERCER…"
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
What You’ll Get Today…
• The Difference Between The “Old” and the “New”
• Complete Tour of Google Optimize
• How Google Optimize Will Make You Money
• How Google Optimize Won’t Make You Money

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
“Old & Busted” vs “New Hotness”

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Pros:
• Free
Cons:
• Requires New
Pages
• Complicated
Setup
• No Visual Editor
• Limited Testing
Types
Content Experiments

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Will Make You Money)
What Can It Do?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Won’t Make You Money)
What Won’t It Do?

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #1
• Need Invite
http://optimize.google.com

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #2
• 3 Active
Tests

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #3
• Can’t use
Google
Audiences
as a Rule

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #4
• Mulitvariant
Testing
limited to 16
combinations

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #5
• Beta!

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
The Decision…

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Google Optimize is a powerful tool that will only get better.
Get Invited.
Get Started.

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Get more Measurement Marketing:
http://SeriouslySimpleMarketing.com
• Get these slides & Google Optimize tips:
Text OPTIMIZE to 512-270-2332
• Email:
mercer@seriouslysimplemarketing.com
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com
Questions?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
THANK YOU!

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In our research paper titled "Qualitative Analysis on Tax Evasion and Reasons for Reluctance to Join ATL in Pakistan," we delve into the intricate dynamics of tax compliance and explore the underlying reasons why individuals in Pakistan might hesitate to become a part of the Active Taxpayer List (ATL) within the framework of business law and taxation. With a multidisciplinary approach, our team of five researchers embarked on an in-depth exploration of tax evasion behaviors and the factors influencing them. Through qualitative analysis, we aimed to unravel the complex interplay of socio-economic, cultural, and institutional factors shaping tax compliance attitudes among Pakistani taxpayers. Drawing on a diverse range of qualitative research methods, including interviews, focus groups, and content analysis, we gathered rich insights from a diverse sample of individuals representing various sectors of the economy. By immersing ourselves in the lived experiences and perceptions of taxpayers, tax advisors, and legal experts, we uncovered nuanced perspectives on tax evasion practices and attitudes toward ATL membership. Our findings highlight the multifaceted nature of tax evasion in Pakistan, shedding light on both the motivations driving non-compliance and the barriers to ATL enrollment. From perceived inefficiencies in the tax system to cultural norms and trust deficits in governmental institutions, our research identifies a myriad of factors contributing to tax evasion behavior and reluctance to join ATL. Furthermore, our study offers valuable implications for policymakers, tax authorities, and business stakeholders seeking to enhance tax compliance and foster a culture of transparency and accountability in Pakistan's taxation landscape. By addressing the underlying drivers of tax evasion and promoting the benefits of ATL membership, policymakers can design more effective strategies to broaden the tax base and promote sustainable economic development. In conclusion, our research paper represents a comprehensive endeavor to deepen our understanding of tax compliance dynamics in Pakistan and elucidate the complexities surrounding ATL enrollment. By unraveling the intricacies of tax evasion behaviors and attitudes, we hope to contribute to informed policymaking and foster a culture of tax compliance and integrity in Pakistan's business and taxation environment.

Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

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Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan

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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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