Served Fresh Media provides social media reporting and coverage for large special events (conference, expos, awards shows, concerts, etc.). This is detailed analysis of a client's event hashtag and how we successfully managed it. In essence, this is how we tweet!

1. HOW SERVED FRESH TWEETS Anatomy of a Hashtag #smtravel11 Case StudySocial Media Strategies for Travel North AmericaMarch 2, 2011 March 4, 2011 getfresh@servedfreshmedia.net 1

2. WE PROMOTE THE HASHTAG (#) March 4, 2011 getfresh@servedfreshmedia.net 2

3. ON OUR WEBSITE March 4, 2011 getfresh@servedfreshmedia.net 3

4. ON TWITTER March 4, 2011 getfresh@servedfreshmedia.net 4

5. ON FACEBOOK March 4, 2011 getfresh@servedfreshmedia.net 5

6. AND ON SOCIAL BOOKMARKING SITES March 4, 2011 getfresh@servedfreshmedia.net 6

7. WE TWEET… March 4, 2011 getfresh@servedfreshmedia.net 7

8. CHEERS, GREETINGS and ENTHUSIASM March 4, 2011 getfresh@servedfreshmedia.net 8

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13. AGENDA UPDATES March 4, 2011 getfresh@servedfreshmedia.net 13

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17. QUESTIONS AND DISCUSSION POINTS March 4, 2011 getfresh@servedfreshmedia.net 17

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24. UNIQUE, RELEVANT VIDEOS March 4, 2011 getfresh@servedfreshmedia.net 24

25. PHOTOS March 4, 2011 getfresh@servedfreshmedia.net 25

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27. AUDIO RECAPS BY SFM REPORTERS March 4, 2011 getfresh@servedfreshmedia.net 27

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29. QUESTIONS & REQUESTS FOR PANELISTS March 4, 2011 getfresh@servedfreshmedia.net 29

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31. SELECT RETWEETS March 4, 2011 getfresh@servedfreshmedia.net 31

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33. POST-PANEL VIDEO INTERVIEWS BY SFM March 4, 2011 getfresh@servedfreshmedia.net 33 Served Fresh Social Media Reporter Sarah-Jane George interviews guest speaker.

34. HASHTAG DAILY NEWS March 4, 2011 getfresh@servedfreshmedia.net 34

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36. PRESENTATIONS & STATISTICS March 4, 2011 getfresh@servedfreshmedia.net 36

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40. ANSWERS TO ATTENDEE QUESTIONS March 4, 2011 getfresh@servedfreshmedia.net 40

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42. HELPFUL TIPS FOR BLOGGERS & TWEETERS March 4, 2011 getfresh@servedfreshmedia.net 42

43. RE-TWEETABLE COMMENTARY March 4, 2011 getfresh@servedfreshmedia.net 43

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46. March 4, 2011 getfresh@servedfreshmedia.net 46

47. TWEET TRANSCRIPTS March 4, 2011 getfresh@servedfreshmedia.net 47

48. “BEST OF” TWEETS March 4, 2011 getfresh@servedfreshmedia.net 48

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50. TRIVIA TWEETS March 4, 2011 getfresh@servedfreshmedia.net 50

51. HOT TRENDS March 4, 2011 getfresh@servedfreshmedia.net 51

52. CONTENT, CONTENT, CONTENT! March 4, 2011 getfresh@servedfreshmedia.net 52

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54. “WE’RE ONLY HUMAN” TWEETS March 4, 2011 getfresh@servedfreshmedia.net 54

55. OH… AND WE ALSO… March 4, 2011 getfresh@servedfreshmedia.net 55

56. POLICE THE TWEETS! March 4, 2011 getfresh@servedfreshmedia.net 56

57. BYE-BYE SPAMMER!TWITTER SUSPENDS @BIRGITCHILDRYI4 March 4, 2011 getfresh@servedfreshmedia.net 57

58. WHAT THE BACKCHANNEL TWEETED TO US March 4, 2011 getfresh@servedfreshmedia.net 58

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81. DAY-ONE HASHTAG STATS March 4, 2011 getfresh@servedfreshmedia.net 81

82. SUCCESS! March 4, 2011 getfresh@servedfreshmedia.net 82

83. GRATITUDE March 4, 2011 getfresh@servedfreshmedia.net 83

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86. March 4, 2011 getfresh@servedfreshmedia.net 86

87. AND THANK YOU FOR YOUR AWESOMENESS! March 4, 2011 getfresh@servedfreshmedia.net 87