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Staying human centric in emerging technology / Tracy Rolling

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This is Tracy Rolling’s key talk from Service Experience Camp 2016 on Staying human centric in emerging technology, held on Day 1 on the big stage.

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Staying human centric in emerging technology / Tracy Rolling

  1. 1. Staying Human in Emerging Technology Tracy Rolling tracy.rolling@gmail.com @trixolina
  2. 2. Think negative
  3. 3. The first footsteps are always followed
  4. 4. 2010 20102007 2012
  5. 5. October 2001November 1999 The impact of a bad design decision can slow adoption of new technology
  6. 6. The first portable MP3 Player
  7. 7. The first portable MP3 Player Sony Discman portable CD player The power of the status quo is great
  8. 8. apple.com 1997
  9. 9. The Mobile device is not the “front end”
  10. 10. You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky
  11. 11. You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky
  12. 12. You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky
  13. 13. You are not the user Your certainties are assumptions Most of what you think you know is not useful The answers you discover today will be wrong a year from now if you’re lucky
  14. 14. How do you talk to users when the technology you work with barely exists?
  15. 15. Learn from other people’s mistakes
  16. 16. Look at Industrial applications
  17. 17. Find some humans and test test test
  18. 18. Look behind your own front door
  19. 19. Build something tangible
  20. 20. Think negative Know nothing Talk to humans Build something Test everything
  21. 21. Thank you. Tracy Rolling tracy.rolling@gmail.com @trixolina

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