You've heard of the social enterprise, well now see a real use-case for social technology that truly helps increase productivity and make customers happy. Field service presents the best use of social in the enterprise. See why!
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The Connected Technician: Social Collaboration for Enhanced Service Delivery
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The Connected Technician:
Social Collaboration for Enhanced Service Delivery
Sponsored by
4. TSIA 2013 Service Capability
Heatmap Now Available at TSIA.com
• 2013 Technology
Industry Trends
– Cloud Computing
– Consumption-Based
Pricing Models
– Mobility Computing
– Social Media
– Rise of New Major
Markets
5. The Evolution of Service Collaboration
Employee
Community
Customer
Communities
Tech and
Field Support
• Real time
collaboration
• Peer to peer
support
• Knowledge
capture and
sharing
∧
Enterprise
6. Use Cases for Collaboration Across
Service Disciplines
• Education Services
– Training tips, content
errors
• Professional Services
– Custom and integration
code, product foibles
• Support Services
– Peer to peer support
• Field Service
– Knowledge sharing, real
time peer assistance
76% 74%
80%
64%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
ES PS SS FS
Planned Spending on
Collaboration Platforms
2012-2013
Source: 2012 Member Technology Survey
7. Field Service Goes Social
• Social media channels
– Field techs can use Twitter
or Chatter to ask questions
from the field
– Instant access to peers and
product experts
• Fostering a community
– Easily share learnings, ask
questions of a global
team, including partners
– Conversations become part
of a searchable repository
• Example from $22 Billion
office products firm
– Launched a global
knowledge sharing initiative
– 23,000 Field Repair users
around the World
– Post questions for peers
– Contribute new knowledge
– 300,000 issues solved per
year
– Estimated $12 Million saved
annually
8. TSIA Recommends: Step Reinventing
the Wheel
• Create a culture of collaboration
– Leverage ―the carrot‖ and the ―the stick‖
– Recognize collaboration may be more
challenging for older workers
• Look for light-weight solutions—technology
should not be a barrier
• Metrics tracking is critical for ROI calculations
– Document base levels before any new programs
– Monitor changes to repair times and first time fix rates
10. Forces in the Service Business
Complicated
Products
Rising
Performance
Expectations
Distributed
Operations
Sophisticated
Equipment
Younger
Workforce
Disconnected
Systems
Service
Organization
Improve
Customer
Service
Increase
Revenue
Reduce
Costs
11. Your Field Service Business
Service
Differentiation
Brand
Differentiation
14. Empower your field tech with the
knowledge of your entire
organization
Document and leverage tribal
knowledge
Increase first time fix rates via
collaboration
Keep the home office up-to-date
with what’s going on in the field
Social Field Service Solution
ServicePulse | Ticker | ProductPulse
It’s not about “being social”, it’s about delighting your customers
15. ServicePulse: Collaboration
Post a
question, troubleshoot in
real time
You don’t need to know who
the expert is
Share a fix to help others
delight customers
Leverage and document
valuable “tribal knowledge”
18. ServicePulse: Ticker
Follow
cases, accounts, opportunities, pro
ducts, people…
Real-time streaming update of
your business
Visibility to changes, updates, and
important items as they occur
21. Remote device monitoring
lets you know of a problem
before the customer does
Follow specific products or
customers and see Pulses
directly from the device
Proactively dispatch techs to
solve issues at other sites
ServicePulse: ProductPulse
23. Customers are delighted!
“ServicePulse is a game
changer for my field
service organization –
every technician has
total access to the
McKinley knowledge
base, from
anywhere, anytime.”
Kevin Rusin, CFO
24. Top 5 Tips to Increase Social Adoption
Create groups – see only what matters to you
Train new hires – include a module on social
Streamline processes – use social to improve key
tasks
Find your champions – convey scenarios for social
Get execs involved – drives faster adoption
Now, as the service manager, Stacey, is able to keep a pulse on all the various products and technicians in her service organization. Apart from seeing the various postings in her groups, you can react to escalations much more rapidly thereby . Stacey can use the ticker as a dashboard to get a high level view of all activities on his team. She can watch as cases get opened and closed, she can see where technicians are getting stuck, jump into escalations in a timely manner and give kudos to techs when a job is successfully completed.