Leading CIOs are revamping investment strategies to address the limitations of application service delivery infrastructure and unlocking differentiated business value through the implementation of a Cloud Empowered Enterprise strategy. This strategy centers on a business-driven, policy oriented, dynamic and abstracted cloud-based application service delivery and management approach to deliver business innovations to market faster. ServiceMesh shared these concepts with EMC World attendees and talked about how they can create their own Cloud Empowered Enterprise and cost-effective business agility with the Agility Platform.

1. 1Copyright © 2013 ServiceMesh, Inc.
ServiceMesh Agility
Platform Overview
Derick Townsend, VP of Product Marketing

2. 2Copyright © 2013 ServiceMesh, Inc.
ServiceMesh Agility Platform
A Single, Consolidated Platform To Enable On-demand, Self-
Service IT Operating Models For Global 2000 Enterprises

3. 3Copyright © 2013 ServiceMesh, Inc.
Journey To IT-as-a-Service
Virtualize Private Cloud Hybrid Clouds IT-as-a-Service
Improve Asset
Utilization And ROI
Defer Data Center
Build Outs
Launch Initial
Private Cloud
Self-service Access And
On-demand Provisioning
Policy-driven
Cloud Governance
Redundant Service Options
With Low Switching Costs
Broadly Adopt Utility Cost
Model With Chargeback
Optimize Variable-to-
fixed Costs By Project
Transparent Linkage Of
Demand, Capacity, And Costs
Compressed SDLC And
Tool Chain Automation
IaaS And PaaS
Standardization
Fully Transparent And
Auditable Service Usage

4. 4Copyright © 2013 ServiceMesh, Inc.
ServiceMesh Customer:
Commonwealth Bank of Australia (CBA)
Michael Harte,
CIO of CBA
“We’ve Gone From Spending 50% Of Our
Operating Budget On Infrastructure To
Just 26%. A Nearly 75% Investment In
Apps And Information Rather Than
Infrastructure – That’s Huge.”
(Wall Street Journal, June 27, 2012)
Increase Innovation
More Budget Allocated To
Innovation. App
Update/Deployments Up
From 1,200 To 3,000 Per
Month.
Lowered Costs For
“Keeping Lights On”
Cut IT Operations Costs By
$100 Million A Year.
Total IT Budget
Innovation Operations

5. 5Copyright © 2013 ServiceMesh, Inc.
Applications And Platforms Drive
Business Value… Not Infrastructure

6. 6Copyright © 2013 ServiceMesh, Inc.
Other ServiceMesh Customer Results…
• From 76 Days To 60 Minutes To
Provision Custom 3-tier Java
Development Platform.
• From 84 Days To 30 Minutes To
Provision Self-Service SAP Platforms
And Modules.
• From 128 Days To 24 Hours To
Provision Custom WebLogic
Development Platforms.
“My Vision For This
Organization Is To Enable
Us To Compete For Any
Business We Want
Against Any Competitor,
And Give Them All The
Tools Necessary For
Them To Win That
Business. And That’s
What We’re Doing.”
–Vice President, Global
Financial Services
Company

7. 7Copyright © 2013 ServiceMesh, Inc.
Agility Platform’s Blueprint Designer
 Graphically Design Cloud
Portable, Multi-tier
Applications And Platforms
 Deploy Infrastructure
Independent Blueprints To
Any Of 16 Different
Public And Private
Clouds
Others…
Broad
Cloud Support

8. 8Copyright © 2013 ServiceMesh, Inc.
Cloud Governance Needs To Be
Application-Centric And Extensible

9. 9Copyright © 2013 ServiceMesh, Inc.
Policy
Policy
Policy
Policy
Governance/Security
Single Consolidated Control Point For
Governance, Orchestration, And Delivery
Applications
 Regulatory Compliance Policies
 SLA Policies Including Autoscaling
 Configuration Mgmt Policies
 Security Zones Policies
 Lifecycle Event Policies
 Orchestration Policies
 Access Control/Entitlement Policies
 Workload Placement Policies
 VM Quotas And Scheduling
 Metering/Charge Back Policies
 Backup And Failover Policies
 Resource Capacity Policies
 Storage Tier Policies
 Much More…
Roles
Rights & Permissions
Projects Orgs
Network Compute Storage
OS & OS Config.
SOE Agents/Util
Security And
Environment Config.
Code/Artifacts
Infrastructure & SOE
Platforms
Services
Topologies/Config
App Config.
Application Components

10. 10Copyright © 2013 ServiceMesh, Inc.
Enterprise Governance Made Simple With
A Powerful, Extensible Policy Engine
• Custom Policy Creation Based On An Extensible Meta-model
• Visual Policy Editor To Create Complex, Business Level Policies
Fine-grain Policy
Enforcement Across A
Broad Range Of Objects Edit Via A Drag-and-drop Palette Or XML Code

11. 11Copyright © 2013 ServiceMesh, Inc.
Orchestrate And Govern Your
Application Lifecycle In The Cloud

12. 12Copyright © 2013 ServiceMesh, Inc.
Agility Platform’s Release Manager
 Visual Dashboard To
Promote Application
Environments And
Code Across SDLC
Stages.
 Customize Lifecycle
Stages And Approval
Processes.
 Integrates Into
Existing Tool Chains.

13. 13Copyright © 2013 ServiceMesh, Inc.
Creating A Catalyst For DevOps Success
Blueprint
Puppet Puppet
Puppet

14. 14Copyright © 2013 ServiceMesh, Inc.
a
Promote Fully Governed And Orchestrated Environments
Use Policies To
Provide Both
Consistency And
Customization:
Customize
Environment
 Dev Security Zone
 Dev VM Quotas
 Dev Charge Back
 Public Cloud Permitted
 No Autoscaling
 No Failover
…And Enforce Consistency
 SOE Packages
 App Topologies
 Reg. Compliance
Policy Controlled
Consistency
Policy Controlled
Customization
Dev
Blueprint
Customize Environment
 QA Security Zone
 QA Monitoring
 QA Autoscaling
 Private Cloud Only
 QA Backup/Failover
…And Enforce Consistency
 SOE Packages
 App Topologies
 Reg. Compliance
QA
Blueprint
Customize Environment
 Prod Security Zone
 Prod Monitoring
 Prod Auditing
 Prod Autoscaling
 Private Cloud Only
 Prod Backup/Failover
…And Enforce Consistency
 SOE Packages
 App Topologies
 Reg. Compliance
UAT
Blueprint

15. 15Copyright © 2013 ServiceMesh, Inc.
ServiceMesh: Orchestrating and Accelerating
the Application Lifecycle
Develop Test UAT Production
git
AppsPlatformsInfrastructure
 Increase speed/frequency of
software releases
 Automate workflow across
existing tool chains
 On-demand platforms and apps
that end-users really need
 Governance, visibility, and cost
transparency that mgrs require
 Automate application release
and promotion
 Detect And Remediate
Configuration Changes
 Leverage hybrid clouds and
enable cloud portability

16. 16Copyright © 2013 ServiceMesh, Inc.
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