1. www.groundsignal.com | @ground_signal | founders@groundsignal.com
Location-Based Audience Platform

2. We Give Marketers Superhuman
Powers
Ground Signal is a location-based audience platform that
gives brands the power to understand and reach local
audiences and individual influencers, anywhere in the world.
ABOUT
20 People
Offices: NYC, Boston, SF
$8.2M Funding

3. Marketers have 2 huge problems right now
PROBLEMS
Marketers don’t have the
ability to search or discover
location-based social data.
Marketers don’t have the
actionable intelligence to make
decisions in real-time or at scale.
Access Insight
1 2

4. Data Whitespace: Major brands have massive gaps and undiscoverable social signals due to un-
tagged posts, notably, access to social data by location does not exist anywhere in the market.
Currently Discoverable Only With GROUNDSIGNAL
PROBLEM 1: ACCESS TO DATA & USERS
7 People / 7 Posts 122 People / 137 Posts
91% of Social Data is Undiscoverable

5. PROBLEM 2: ACTIONABLE INSIGHTS
Lost identity and lack of information about who is posting and their value to the brand.
Influencer identified at Lowes Hotel in South Beach when
she uploaded an untagged photo on 7/25/15.
https://instagram.com/pavesiiina/
Limited Information From Source API GROUNDSIGNAL Profile Enrichments

6. SOLUTION: THE GROUND SIGNAL PLATFORM
Our infrastructure includes a war chest
of proprietary intelligence on more than
150M public profiles and 7B stories in
every major location in the world.
Our insights allow brands to engage
their audiences at scale to drive
business growth with a new level of
precision and attribution.
We give brands the power to understand
and reach real-world audiences and
individual influencers, in any specific
location in the world.
Ground Signal is the first and only player to unlock this
extremely valuable location-based data layer.
Access Insight War chest

7. WE’RE HELPING BIG BRANDS WIN

8. THE GROUND SIGNAL PLATFORM

9. TECHNOLOGY

10. With the recent scale of
mobile and social,
location has transformed
from a simple data point
to
rich data layer.
Marketing
(PR, Brand, Influencer)
Advertising
(ad:tech)
Product
(Definition, Personalization)
Social
(CXM, Listening, Engagement)
Market Research
(Data, Analysis)
CRM / Sales
(Enriched Audience)
THE LOCATION LAYER IS INFLUENCING MULTIPLE BUSINESS UNITS

11. “Micro-celebrities, long-tail influencers and
the location-graph is the future of
marketing and we have a 24-36 month
timeframe to grab the largest return on
investment.
The best stuff, the stuff the sells the most,
is always scaling the unscalable. If it’s
scalable, that means everyone else is
doing it, and that ruins the supply and
demand of attention.”
- Gary Vaynerchuk
Entrepreneur and Ground Signal Investor

12. "Ground Signal has provided the Loews Resort
properties with an easy-to-use tool that helps us
connect with guests that we weren’t capturing
before."
- Piper Stevens
Sr. Director of Brand Loyalty & Marketing
Communications

13. “We are always on the lookout for innovative new
functionality that can help us take advantage of the
information that social media can provide.
What we are most excited about in Ground Signal is
that we do not need to be hampered by query
creation to make sure we capture all relevant
conversation around music festivals or sporting
events that we offer.
We are piloting Ground Signal for this exact reason,
as we start to prepare for the 2016 Olympics in Rio.
We’ve already gotten some quick wins – notably a
key influencer for Sprite from a concert they
sponsored that we would never have been able to
find without the use of the Ground Signal platform
(trust us, we confirmed this!).
The potential in Ground Signal’s capabilities is the
opportunity to truly maximize the value we get from
key and often expensive partnerships.”
- Molly Rutana
Social Platform Strategy, Global Connections

14. “Ground Signal has allowed Momentum to
engage socially on behalf of our clients in
new and inventive ways that help position
them as forward thinking companies.
The platform has worked out fantastic in
Experiential for finding and engaging with
influencers and creating surprise and
delight moments.​
On top of this, the new robust reporting
features are allowing us to gather new
insights into our audiences to optimize
future campaigns in sports and
entertainment, delivering actionable data
that has real impact.”
- Mat Ford
Director of Digital

15. “Ground Signal has been unbelievable
resource unlike any other in helping us find
influencers specifically targeted to fit our
needs. We've loved using the platform to find
mobilizers and organizers for our events.”
- Hannah Alter
Business Development Operations