1. PRESS RELEASE
Seymourpowell hires Chris Sherwin as Head of Sustainability
London, UK, 11 January 2012 – leading global design and innovation company
Seymourpowell is pleased to announce the appointment of Chris Sherwin as Head of
Sustainability.
As a new member of the team at Seymourpowell, Sherwin will be responsible for developing
and delivering specific sustainable innovation offers, to help clients explore the opportunities
from sustainability. In addition, Sherwin will work to embed sustainability into all
Seymourpowell’s existing innovation, branding and design work.
On Sherwin’s appointment, Seymourpowell co-founder and design director Dick Powell
commented, “Many of our clients find themselves at a sustainability tipping point – moving from
acknowledging the importance of sustainability and securing easy wins for the business, to
driving the development of innovative products which go further than simply meeting greener
regulations, because they reposition their brands and experiences to better meet consumers'
emerging needs. Chris will lead our sustainable innovation activities and he will be working with
all of Seymourpowell's teams to help our clients better navigate their products and brands
towards a more sustainable future.”
A trained designer with a PHD in sustainable design, Chris has been working in the field for 15
years, holding previous positions in Electrolux, Philips, Forum for the Future (a not for profit
sustainability advisory group), and most recently Dragon Rouge where he held the position of
Sustainability Consultant for the last four years.
Sherwin specialises in sustainability innovation, design, brand marketing and strategy, with
previous experience working on sustainability projects with Unilever, P&G, Mars, Akzo Nobel,
ebay, BASF, PepsiCo, O2, Tata Beverage Group, Sony Ericsson, SCA, Design Council, Boots,
Technology Strategy Board, and many others.
Commenting on his appointment at Seymourpowell, Sherwin said, “In my 15 years in the field,
sustainable business has changed beyond recognition - moving from a risk to an opportunity;
and from compliance to a leadership issue. The old way of doing things – of reporting and

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monitoring, through supply chains, communication and PR - simply won’t work any more.
Increasingly sustainability will be about creativity, entrepreneurship and growth, placing it
squarely in the hands of innovators and designers. I’m excited to join Seymourpowell to help
position us at the forefront of driving sustainability through innovation and design by delivering
real, tangible results into the market.”
***ENDS**
For further information contact:
Tim Duncan or Hettie Rous
PR, Seymourpowell
Email: tim.duncan@seymourpowell.com
Tel: +44 (0) 20 7386 2369
Email: hettie.rous@seymourpowell.com
Tel: +44 (0) 20 7386 2339
About Seymourpowell – the shape of things to come
Seymourpowell is one of the world’s leading design and innovation companies. Founded in
1984 by Richard Seymour and Dick Powell, the London-based group of award-winning
designers has produced some of the ‘milestone’ products of the last two decades.
The company is part of the Loewy Group.
Seymourpowell is currently 85 people, combining a design studio, research centre, materials
library and prototyping workshop.
Seymourpowell has a unique holistic approach to design and innovation, which combines in
depth experience and up to date intelligence about people, markets and businesses. The
company has the ability to forecast and interpret the vital implications of behaviors and work out
future scenarios to give its clients the confidence and reassurance they are making the right
decision.
Seymourpowell is skilled in exploiting ideas that create real value and always look to move

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clients forward creatively. Seymourpowell is not just a company of visionary thinkers, but future
‘doers’. Ultimately, Seymourpowell is about making things better: better for people, better for
business and better for the world.
Specialisms include design innovation, transportation design, ethnographic user research,
strategy and new product development (NPD), trends and forecasting, product design and
development, 3D structural design and 2D graphic design.