Sustainability needs to be properly represented in design briefs to make it a more systematic part of the design process. Some clients now include sustainability in briefs, showing increasing commitment. However, sustainability is not always included and clients sometimes drop related goals. For sustainability to be effective in briefs, clients must clearly define what they mean by sustainability and align any goals with their corporate targets. Designers can also help by explaining the business value of sustainability measures and considering sustainability even if not formally required in the brief.