1. The Case for B2B Social Media
WOMMA WEBINAR
December 6 2012
Sandra Fathi @sandrafathi
President, Affect Slideshare.net/sfathi
sfathi@affect.com
affect.com
techaffect.com
© Affect
© Affect Strategies Presented to Absolute Software | May 29, 2009

2. © Affect Strategies Presented to Absolute Software | May 29, 2009

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10. Google Alerts
PROPRIETARY & CONFIDENTIAL

11. HootSuite
PROPRIETARY & CONFIDENTIAL

12. TweetDeck
PROPRIETARY & CONFIDENTIAL

13. Radian6
PROPRIETARY & CONFIDENTIAL

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15. Twitter
PROPRIETARY & CONFIDENTIAL

16. Twitter: Vocus
PROPRIETARY & CONFIDENTIAL

17. Twitter: Listorious
PROPRIETARY & CONFIDENTIAL

18. Twitter: Muck Rack
PROPRIETARY & CONFIDENTIAL

19. Twitter: Lists
PROPRIETARY & CONFIDENTIAL

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21. Content Creation
1. Keep it short & simple
2. Provide stats/numbers
3. Link to images or video if possible
4. Include links for more info
PROPRIETARY & CONFIDENTIAL

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27. Contact Information & Resources:
On Slideshare – www.slideshare.net/sfathi
Sandra Fathi
Affect
989 Avenue of the Americas, 6th Floor
New York, NY 10018
sfathi@affectst.com
212 398 9680
Twitter: @sandrafathi
Web: www.affect.com
Blog: www.techaffect.com
PROPRIETARY & CONFIDENTIAL
6/8/11