IP Strategy

1. © 2015 The Board of Trustees of the Leland Stanford Junior University
5.1 IP Strategy

2. © 2015 The Board of Trustees of the Leland Stanford Junior University
Objectives
• Understand strategies involved in filing provisional and
utility patent applications.
• Appreciate how to conduct and utilize freedom to
operate (FTO) analysis.
• Understand when and how to hire a patent attorney.
• Review basic strategies of international patent filing.
• Appreciate the importance of an ongoing patent
management strategy based on continuous internal and
external monitoring.
• Consider different defensive and offensive IP portfolio
strategies.

3. © 2015 The Board of Trustees of the Leland Stanford Junior University
IP Risk Levels
Developed in collaboration with Mika Mayer and Tom Ciotti of Morrison & Foerster LLP.

4. © 2015 The Board of Trustees of the Leland Stanford Junior University
The Value of Investments in IP
Based on Ron Epstein, “Building a Business Relevant IP Strategy,” IPotential, LCC.

5. © 2015 The Board of Trustees of the Leland Stanford Junior University
Picket Fence Strategy

6. © 2015 The Board of Trustees of the Leland Stanford Junior University
Offensive Blocking Strategy

7. © 2015 The Board of Trustees of the Leland Stanford Junior University
Offensive Bridging Strategy