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Session 10
1.
Prepared by Shahin
Rasoulian Session 10: Chapter 9 Communication 1 Fall 2015
2.
Objectives 1. Understanding: the
role of communication in marketing, sales promotion, advertising, public relations Session10 2
3.
“If I was
down to the last dollar of my marketing budget, I’d spend it on PR!” Bill Gates Session10 3
4.
Marketing Model Session10 4 Business Analysis Objective Planning Implementation Control Market Need Demand Consumers Segments Information system Internal,
secondary and primary data Marketing mix Product | Price | Promotion | Place | People | Personal selling
5.
Communication Goals 5 Session10 Informing about products Reminding to buy Persuading to
buy Building relationship
6.
Communication strategies 6 Session10 Sales promotion Advertising Public
relations Sponsorship Direct marketing Interactive communication
7.
Communication strategies 7 Session10 Sales promotion Advertising Public
relations Sponsorship Direct marketing Interactive communication
8.
Communication strategies 8 Session10 Sales promotion Advertising Public
relations Sponsorship Direct marketing Interactive communication
9.
Communication strategies 9 Session10 Sales promotion Advertising Public
relations Sponsorship Direct marketing Interactive communication
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