1. SHAILENDRA SONI
Ph: (M) 9827252626 E-mail: shailendrasoni82@gmail.com
OBJECTIVE
Seeking challenging assignments in a growth oriented organization that will effectively utilize acquired
expertise, creative talents and commitment to excellence.
SYNOPSIS
Dynamic, Result oriented professional with over 12 years of experience in Sales and Business development in
Banking and Loyalty card sector; having worked for companies like ICICI Bank Ltd., Loyalty Solutions &
Research Limited. Axis Bank Ltd. Excellent track record of increasing business volume developing accounts
and organizing sales and marketing campaigns. Skilled at various levels from execution, supervision to the
decision making level. Capable of adapting to the new economic scenario needing dynamic decision makers:
* Developed, motivated, supported and lead a team to achieve personal & Branch targets
* Acquired new business and retained existing customers and provided effective leadership in order to
achieve maximum efficiency and productivity
* Established strong relationships with corporate accounts by negotiating successful tie-ups
* Delivered quality customer service & carried out cross-selling of products & generated referrals
* Ability to resolve difficult customer situations within certain established standards and guidelines
* Achievement of customer service quality index, compliance to the bank’s regulations and policies
* Effective communicator who seeks positive resolution to problems through active listening and
commitment to integrity
* Results-driven, decisive collaborator with proven success in building strong, lasting relationships
with managers, associates and customers
CORE COMPETENCIES
* Sales * Competitive Analysis
* Business Development * Client Relationship Management
* Revenue Building * Training & Mentoring
* Key Account Management /retention * Business Acumen
* Financial Planning * Team Building
* Contract /Price Negotiating * Dynamic Leadership
CAREER HIGHLIGHTS
* Increase 75%Volume of fuel merchant Within Join of 40 day in axis Bank Ltd jaipur.
* Awarded 1 position ( Pan India ) for Crosses sale FY 2013-2014. in axis Bank Ltd
* Awarded By group Business head For wining 1st
position in west highest EDC sourcing FY 2015-16
* Recognise By NSM for 181 mvisa signup in a single day which was ever highest signup number pan
India in month of sep.2016
* Generate 4 cr. sales for Sunil Agrawal and Associates by booking bungalow and row houses within 60
days of Joining
* Set up a Successful Loyalty card business in M.P & Nagpur
* The highest Transaction. Revenue done in west zone in LSRL
* Done many Successful Promotional Campaigning for LSRL
* Start Indore city Merchant acquisition ICICI bank business with 2 key merchant and till 1700 active
merchant present & spend 0 to 13cr.
* As a Relationship manager with ICICI Bank Ltd. Indore achieved Rewards for Installing Highest

2. No's of EDC Terminals in west region
* Successfully promoted 5% Cash Back campaign in Indore by Advt. & through media at local level
* Won 2 year continue award for achieve Cross sale product target like current & saving account, credit
card , loan again card ,GI, LI in ICICI BANK.
WORK HISTORY
Axis Bank Ltd.Axis Bank Ltd. (March- 2011- Till(March- 2011- Till
Date)Date)
Manager (Merchant Acquiring)Manager (Merchant Acquiring)
Job Profile: Business Manager
Key Deliverables
• Achieving desired goals and revenue target. Helping the sales team to deliver their targets,
coaching and assisting them to close bigger deals, giving directions to achieve higher
incentives, etc.
• Maintaining Relationship with Strategic & Key merchants
• Process ,Monitoring Internet Payment gateway (IPG)
• Responsible for Volume generation of over 2500+ Merchants of assign portfolio
• Focus to increase fuel & DCC volume
• Close coordinate with all Axis Bank Branches ( indore West & indore East cluster 56 branches ) for
generate business of merchant service.
• Focus to increase Non MDR Income for company .
• Insure To Reduces Inactivity . Maximizing Customer satisfaction level by monitoring complaints and
providing efficient services
• Training of designated sales & relationship team on our product as well as Fraud & risk process.
• Responsible for Sale cross product CASA , Card power, Business Loan, credit card, etc.
• Responsible for closely work with vendors & CO team For installation & servicing of EDC.
• Identifying new business opportunities in developing/un-developed locations
Promotion: May -2013 ( Deputy manager to Manager )
Sunil Agrarwal and Associates -Sunil Agrarwal and Associates - Marketing ManagerMarketing Manager (July- 2010- to Mar11 )(July- 2010- to Mar11 )
Key DeliverablesKey Deliverables
Sunil Agrwal & associates -Sunil Agrwal & associates - Sunil Agrawal & Associates have created landmarks in Marketing
and Branding of some of the most successful commercial and housing projects in Indore. Like
Kalindi Vihar, Shreenath Residency , Sanjana Park, Ocean Park etc.
* Co –ordinate with all project team
* Maintaining Feedback and Follow-up Report.
* Supervision of team. & selling premium segment Bungalow
* Promotional Activities.
* Campaigning of Project.
* Demonstrating Company Products by Arranging Seminars & Presentations
* Do new project update at web side. & 99 acres , magic bricks side

3. LOYALTY SOLUTIONS & RESEARCH LIMITED
Manager ( Jul’08 to Jun 10)
Key Deliverables
Loyalty Solution and Research Limited (LSRL), incorporated in February 2006, is a network co.
of ICICI Venture. LSRL’s core line of business is to conceptualize, design, develop and promote
consumer loyalty programs.
i-mint is India’s first nationwide coalition loyalty and consumer rewards program, where leading brands
HPCL, Airtel, ICICI Bank, Air India and makemytrip.com have come together
* Develop merchant and customer base in the territory of Indore, Bhopal & Nagpur .
* To increase Business by building existing merchant relationship and increasing the merchant base
by adding new merchant
* Close co-ordination with the other departments of the organization, ensuring smooth business operations
* Handling the dealer network module, i-mint team & ICICI dst team to giving them product training
also trained them to achieve the targets as well as sale the loyalty card.
* Conducted local level Promos to promote business and visibility of the product
* Deployment of promoter, branding, event and customer education, implementation of cluster and BTL
activities.
ICICI Bank Ltd. ( I solution )
Relationship Manager ( Aug’04-July’08)
Key Deliverables:
* Played a key role in the selection of dealers/merchants to Install EDC Terminals
* Maintained strong relationship with existing Merchants & National Tie Ups
* Brought Volume through The EDC Terminals installed at the Merchant’s Place
* Handling 15 officer, 2 team leader, 1 back hand & 1 tally caller to take care of Business
* Provided training and solutions to the queries of SE/RE in team,
* Prepared annual sales and volume plan in accordance with guidelines provided
* Ensured brand guidelines adherence by all and brought strategic tie ups for the company
EDUCATIONAL QUALIFICATIONS
* MBA ( Sales Management ) from Mahatma Gandhi university with First division .
* B.COM from Devi Ahliya university with Second division .
COMPUTER PROFICIENCY
* Operating Systems : MS DOS, WINDOWS 2000
* Package : MS- OFFICE 2000
* Networking : CCNA, MCSE
PERSONAL DETAILS
Date of Birth: 8th
April, 1981
Father Name Girish Soni
Occupation Retire. From MPSEB
Marital status Married
Languages: English, Hindi

4. 240, Usha Nagar Ext, Main Road Near Ranjeet Temple Indore M.P -452009