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Shaina Chhabra

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Social Marketing presented by : Shaina Chhabra
What is Social Marketing….??? • Social Marketing is adaptation of commercial marketing technologies • to influence the behavior of target audience • To improve their personal welfare and that of society which they are a part.
Social marketing Behavioral objective Willingness to change the offer Marketing Mix competition
Objectives of social marketing • To promote the acceptability and adoption of socially beneficial, voluntary health behaviour. • To improve access to and availability of a wide range of quality health information, affordable product and services for the rular, under served , low income etc. • To decentralise the social marketing programme.
Examples of Social Marketing
Six phases of social marketing Problem description Formative research Strategy development Intervention design Evaluation Implementation
BENEFITS • It helps to build a better image of the company. • Gives a competitive advantage over the competitors. • Useful in customer retention and long term relationships. • Increase the sales and marketing share. • Facilitate expansion and growth in long term.
DRAWBACKS • Useful for mass marketing products but difficult to implement for product aimed at a specific target market. • Social consciences is not present in all companies. • Lack of adequate encouragement from the government.
Social marketing

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Social marketing

  • 1. Social Marketing presented by : Shaina Chhabra
  • 2. What is Social Marketing….??? • Social Marketing is adaptation of commercial marketing technologies • to influence the behavior of target audience • To improve their personal welfare and that of society which they are a part.
  • 4. Objectives of social marketing • To promote the acceptability and adoption of socially beneficial, voluntary health behaviour. • To improve access to and availability of a wide range of quality health information, affordable product and services for the rular, under served , low income etc. • To decentralise the social marketing programme.
  • 5. Examples of Social Marketing
  • 6.
  • 7.
  • 8. Six phases of social marketing Problem description Formative research Strategy development Intervention design Evaluation Implementation
  • 9. BENEFITS • It helps to build a better image of the company. • Gives a competitive advantage over the competitors. • Useful in customer retention and long term relationships. • Increase the sales and marketing share. • Facilitate expansion and growth in long term.
  • 10. DRAWBACKS • Useful for mass marketing products but difficult to implement for product aimed at a specific target market. • Social consciences is not present in all companies. • Lack of adequate encouragement from the government.