Ever wonder what it takes to build a design team? Shalin will be sharing his experience around growing a team from one to over fifty in just two years. In this session we will be looking at Uber as a use case understanding the different stages, organizational structure, hiring, the importance of platform teams and other learnings from his experience.

1. BUILDING A DESIGN DISCIPLINE
IN A HYPER-GROWTH STARTUP
a designers perspective
@shalin

2. WHAT IS UBER?
some basics

3. WHAT OTHERS SAY

7. WHAT DOES IT FEEL LIKE
on a more serious note

8. WHAT DOES IT LOOK LIKE

9. DESIGN AT UBER
some context

10. TODAY

11. TOMORROW
we’re hiring

12. YESTERDAY
design wasn’t a thing

13. WAIT WHAT!?

14. CONSULTING
STARTUP FOUNDER
FREELANCE UBER
FULLTIME UBER
HOW DID I GET HERE

17. CONSULTING

18. CONSULTING

19. STARTUP STAGES

20. SOLUTION FIT

21. MARKET FIT

22. SCALE

23. WHY IS THIS IMPORTANT?

24. BACK TO CONSULTING @UBER

25. MONDAY MORNING 9 AM
sfo > jfk > sfo

26. THE DIRECTIVE
three things

28. THE TEAM
small & nimble

29. THE PROCESS
keep it fast and loose

30. DISCOVERY
what, why, who, how

31. DESIGN & EXECUTION
high fidelity

32. THE START OF DESIGN @ UBER

33. REQUIREMENTS
finding success for design in an engineering & product culture

34. PRIORITIZING
how to stay sane in an insane world

35. FEW HIGH LEVEL INSIGHTS

36. HIRING
never settle

37. HOMEWORK EXERCISES
never settle

38. THINGS TO AVOID

39. WHAT I LOOK FOR

40. SPEED / VISION / QUALITY
keep the bar high

41. ORGANIZATIONAL STRUCTURE
never settle

42. DESIGN PHILOSOPHY
DESIGN PRINCIPLES
EXPERIENCE DESIGN DOMAINS
LEVELS, TITLES, COMPETENCIES
PERFORMANCE CRITERIA
DOMAIN OF EXPERTISE
IC TRACK VS MANAGERS
EXPERIENCE DESIGN ORG CHART

43. PLATFORM TEAM
consistency and scale

44. WE BELIEVE IN
moving the experience forward

45. THANK YOU
@shalin