1. 25 Ways to Drive Strategic Overview
Shalini Bahl, PhD
Traffic To Your Site iAM Business Consulting
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2. Is your website a billboard in a cornfield?
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3. How To Drive Traffic?
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4. 25 Ways to Drive Traffic To Your
Site: Agenda for today
1) Overall Strategy with Shalini Bahl
2) Social Media with Andrew Whitacre
3) SEO and QR Codes with Christinia J. Inge
4) Content Marketing with Jane M. Orlin
5) Group project and presentations with Everyone
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5. Celebrating Mothers:
A Community Project to Drive Traffic
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6. Celebrating Mothers:
A Community Project to Drive Traffic
Celebrating Mothers
Mission & Goals
Increase traffic to website
Song Writers Photographer
Community Engagement & Families Videographer
Production Artists Volunteers
Animoto
Constant Contacts 100 Mommy Blogs
Promotion Twitter YouTube
Facebook Mother’s Day Gift
More than 10,000 views
New national viewership
Outcome Donations
Community engagement
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7. Social Media
Strategy
Text
Social Media Strategy
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8. Social Media
Strategy
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9. What: Mission & Goals
What is the difference your organization intends to
make and for what people, places, or things?
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10. What: SWOT & Environmental Scan
Illustration by Susan Low
How do you learn about your environment?
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11. Who: Desired Audience & Benefits
1.Beneficiaries
2.Donors
3.Funding agencies
4.Volunteers
5.Media
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12. How: Right choice of channels based on
purpose, resources, and audience
Presentation Social Network
Slideshare Facebook, Twitter, LinkedIn, Ning
Social News Social Bookmarks
Digg, Reddit
Types of Social
Del.icio.us, StumbleUpon
Media Websites
Social Video & Photo Wikis
YouTube, Vimeo & Flickr Blogs Wikipedia,
Blogger, Wikispaces
Wordpress
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13. 1. Clear & Visible Purpose
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14. 2. Transparency
How important is transparency to donors in their
selection process of a non profit to support?
!! !!
Very Important Not Very Important
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15. 2. Transparency
How important is transparency to donors in their
selection process of a non profit to support?
A nonprofit and donor survey
released by Charity Navigator
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16. 2. Transparency
•Social Media facilitates authentic engagement with
stakeholders
•Who is tweeting?
•What about team posts?
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17. 3. Stakeholder Friendly
How do you make your website and
marketing efforts stakeholder friendly?
•Beneficiaries
•Donors
•Media
•Volunteers
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18. 3. Stakeholder Friendly
•Meet them where they are
•Authentic engagement
•Easy & inviting to donate/volunteer/media contact
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19. 4. Engaging Content
•Authentic
•Moving
•Invites participation
•Consistent
•Using keywords
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20. 5. Easy to share
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21. 6. Active Participation &
Acknowledgement
•Participate in other relevant blogs and online communities
•Re-tweet and share others posts
•Answer and acknowledge people who engage with you
•Create lists of active followers/fans
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22. 7. Integrate
•Have social media links on all website pages
•Email signature
•Linking traditional channels with social media For e.g. Email
newsletters can be posted on social media sites & vice versa
•Posting on multiple channels
•Be careful when cross posting on different social media
channels to the culture & language (e.g. Hootsuite)
•Events and conferences
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23. Questions?
Contact Shalini Bahl
Email: shalini@iam-bc.com
Website: http://iam-bc.com/
Blogs: http://iam-bc.com/Blog
Facebook: http://www.facebook.com/
iAM.Business.Consulting
LinkedIn: http://www.linkedin.com/in/
shalinibahl
Twitter: http://twitter.com/shalinibahl
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