A survey on village Arandkhera block Ladpura District kota State Rajasthan. Developing new Business in Arandkhera.

2. A SURVEY REPORT
ON
“VILLAGE”
SUBMITTED TO:-
MANAGEMENT DEPARTMENT,
CPU
SUBMITTED BY:-
ABHISHEK GOYAL (BBA)4thSEM.
SHALLY SINGH(MBA)4thSEM.
SHILPI GOYAL(MBA)4th SEM.
AND

3. INTRODUCTION
TO THE STUDY
GEOGRAPHICAL
LOCATION AND
DEMOGRAPHICS
OF THE VILLAGES
DESCRIPTION OF
THE ECONOMIC
PROFILE OF THE
VILLAGE
CULTURAL ANALYSIS
OF THE VILLAGE
LAND LAWS IMPLEMENTED
IN THE VILLAGE
ADMINISTRATIVE
STRUCTURE
INFRASTRUCTURAL
FACILITIES

4. ANALYSIS AND
INTERPRETATION
CONCLUSION
PRODUCT/SERVICE
INTRODUCTION
PRODUCTION
PROCESS
THE MARKET
MARKET ANALYSIS
(4P’S, STP)
CUSTOMER PROFILE
SALES STRATEGY
DISTRIBUTION CHANNELS
ADVERTISING PROMOTION
COMPETITOR ANALYSIS
ENVIORNMENT ANALYSIS
(SWOT, PEST)
CAPITAL REQUIRMENT
FUTURE PLANS
SUGGESTIONS
AND
RECOMENDATION

5. As a part of lead work module of village study
segment, we conducted a survey of village
“ARANDKHERA” in “Ladpura” block, Kota, (RAJ.).
We had the opportunity to get close the observe the
various form of the interventions and interactions
taking place with in the village and understand the
impact of such intervention on the lives of the
people of the village.

6. ARANDKHERA
Our Destination

7. Particulars Total Male Female
Total No. of Houses 553 - -
Population 3,076 1,582 1,494
Child(0-6) 433 209 224
Schedule Caste 649 344 305
Schedule Tribe 447 236 211
Literacy 72.15% 85.29% 57.95%
Total Workers 1,562 842 720
Main Worker 782 0 0
Marginal Worker 780 146 634

8. In “Arandkhera” village out of total population
1562 were engaged in work activities. 50.06% of
workers describe their work as main work
(employment or earning more than 6 months)
while 49.94% were involved in marginal activity
providing livelihood for less than 6 months. Of 1562
workers engaged in main work, 400 were
cultivators (owner or co-owner) while 288 were
agricultural laborer.

9. In “Arandkhera” there are most ly Hindu and
the village basically follow Hadoti traditions.
People usually speak hadoti and Hindi . They
wear normal clothes ,Men wears pant-shirt and
women wears lehnga-choli and saree.

10.  The land laws which is implemented in
“Arandkhera” are same as Rajasthan.
 In “Arandkhera” 60% of houses are of mud
and bricks where as 40% houses are well
cemented and strong.
 Government schemes had also provided
them houses.

11. SARPANCH
UPA-SARPANCH
VIDHAYAK SECRETARY
G.P./ KARMEE

12. Roads – There are mostly kaccha road, only main
is pucca.
Transport – Bus, jeep, magic.
School – 2 private and 2 government school.
Hospital facility.
Water cooler facility.
Wi-Fi facility.
Communication – mobile phones, e-mitra, post
office.

13. After collecting all the data and
interaction with the people of village it is
analyze that “Arhandkhera” is good place
for dairy business. Environment and
resources are in the favorable condition.
The resources like land, skilled and
unskilled labour, cow, buffalo, etc. are
easily available.
Dairy business will bring good income
resource for village people and area
development.

14. After analyzing everything, the present condition of
village and availability of resources we are planning
to start our own dairy for which we are going to
use village people as labour and also going to take
their cow, buffalos on lease by doing this we can
provide income source to village people and also
fulfill our business requirement.

15. “Rishtey” (Ek nayi soch) is a revaluation which is
going to start to create awareness amongst farmer
and provide them income resource.
Products:
Milk
Ghee
Cheese
Condensed milk
Curd
Lassee
And, many more products are going to add as
company start growing.

16. MILK
COLLECTION
CYCLE
RAW
RECEPTION
DOCK
OPERATION
PACKAGING

17. PRODUCT:- PRICE:-
“Rishtey” produce and sell
milk and other product
made of milk. It has to plan
its product carefully so
that the consumer get only
good quality product.
The price of “Rishtey”
products will be low as we
are using low cost sales
strategy. However, the
price is inclusive of several
elements like:
Cost of milk
Labour cost
Processing cost
Advertising cost
Transportation cost
Sales promotion cost
Taxes, etc.

18. PLACE:-PROMOTION:-
Place refers to marketing
activities that make
products available to
consumers at the right
time in a convenient
location. Place refers as
distribution channels. IT is
the process of moving
products from the
producer the consumer.
We will make product
available at local shops and
supply them to other cities
also
Personal selling
Public relation
Advertising
Hoardings
Pamplets
Social media

19. Segmentation: Wide range of product categories
caters to consumers across all market segments.
Segmentation is not as easy in curd and low fat
products, due to mixed audiences, various
culinary applications, eg. ghee, butter and
cheese. “In India, the most used spread is ghee,
then butter, cheese, low fat butter, margarine,
cheese spread and mozzarella cheese.
Targeting : Changing retail environment. We are
going to target every household because
everyone uses milk in their daily life and we
make our product available to them with good
distributing strategy and also in low price with
satisfied quality.

20. Positioning: There is a mass market players like
Amul and Onest. “Rishtey” is going to offer good
quality at very low price and also a wide range of
products. we are aimed at mothers first as they
are the house maker so we will stand on her
expectation by identifying her needs and fulfilling
them.

21. We observed that the people of the villages have the
potential and skill to come up from poverty and misery
but the most important thing they lack is information and
knowledge about what is happening around the World.
We saw that mere distribution of money by government
and NGOs has degraded the communities’ value and
generated a feeling of dependency. The households have
very small amount of savings which is not enough for
their risk mitigation.
Others-Firstly understanding the behavior of consumers
towards milk and its products and to understand the
expectation of the customer which is going to help in
taking appropriate action by management. For
this following parameters are taken into
consideration :
Gender, Age, Occupation, Income Size of the
family.

22. Urban consumers of milk
Hotel/business
consumption for milk and
milk products
Milk
cooperative
Private
dairy
Urban
dudhiya
Private Trader
Farmers

23. COMPANY
WHOLESELLER
RETAILER
SHPKEEPER
CONSUMER

24. Newspaper
Pamphlets
Local
channels
Hoardings
COMPANY

25. There are several companies in the market who
are offering wide range of milk products like
amul, onest, Britannia and nestle. They are
adopting advanced good strategy day by day to
lead the market .

26. STRENGTHS:- WEAKNESSES:-
OPPORTUNITIES:- THREATS:-
New food brand high
quality in low price.
TQM will be followed
Product mix
Contributing for village
development
Strong dependency on
village for raw material.
Risk for highly complex
supply chain system
Perishable products
New brand in food
and beverage
Use village people
to sell its product.
Skilling labour for
their future
Competitors –Nestle
,Britannia ,Amul and local
players.
Stiff competition.
Developed trust of customers
on other brands.
Acceptance factor in
customer.

27. S.NO. DETAILS AMOUNT
1.
LAND AND
BUILDING
15,00,000
2.
3.
4. ADVERTISEMENT
MACHINERY
LABOUR
30,00,000
50,000
3,00,000
2,00,000OTHER EXPENSES5.

28. Competitors –Nestle ,Britannia ,Amul and local players.
Stiff competition.
Developed trust of customers on other brands.
Acceptance factor in customer.

29. The condition of village houses should be improved.
Roads need to look after for better transportation
facility and comfort.
Telling them the importance of cleanliness.
Motivating them for education.
Bringing more facilities of water and electricity.

30. http://www.census2011.co.in/data/village/102090-
arand-khera-rajasthan.html.